Market Research on Poundland: A Study on Retail Store Status

This presentation focuses on conducting market research to analyze the status of Poundland, a British variety chain store. It aims to compare Poundland with other retail stores and collect primary data to understand people's reviews and the market situation. The presentation includes data analysis on various factors such as age group, gender, education attainment, income, monthly income, location, price of product, discount, current trend, convince, sales, product range, product variety, customer preference, online sales, changes in services, 24 Hr store preference, ambiance, home delivery, and space. The presentation also provides an executive summary of Poundland and references used.

Business Decision Making

Primary Data Analysis
Q1. In which type age group
belongs to you? Frequen
cy
a) 18-26 5
b) 27-40 15
c) 41-65 10
Mean 10
Mode 5
Median 10
Standard deviation 3.5355
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
16
5
15
10
Frequency

Gender
Q2. What is your gender? Freque
ncy
a) Male 7
b) Female 17
c) Other 4
Mean 9.33333
33333
Mode 3
Median 7
Standard deviation 2.1213
a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
7
17
4
Frequency

Education Attainment
Q3. Tell me about your education
attainment? Frequ
ency
a) Primary 5
b) Secondary 5
c) University 20
Mean 10
Mode 5
Median 5
Standard deviation 10.606
6 a) Primary b) Secondary c) University
0
5
10
15
20
25
5 5
20
Frequency

Income
Q4 How much income spend in a
month? Freq
uenc
y
a) 100-150 6
b) 200-300 18
c) 400-500 6
Mean 10
Mode 0
Median 6
Standard deviation 0 a) 100-150 b) 200-300 c) 400-500
0
2
4
6
8
10
12
14
16
18
20
6
18
6
Frequency

Monthly Income
Q5 What is your monthly
income? Freq
uenc
y
a) 700-1000 8
b) 1500-3000 15
c) 4000-5000 7
Mean 10
Mode 1
Median 8
Standard deviation 0.707
1 a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
8
15
7 Frequency

Location
Q6. According to you, a location
important factor to open new retail
store of Poundland?
Freq
uen
cy
a) Strongly agree 15
b) Agree 8
c) Disagree 7
Mean 10
Mode 1
Median 8
Standard deviation 5.65
68 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16 15
8
7 Frequency

Price of Product
Q7. The price of product keep
satisfactory by Poundland in their
store?
Freq
uenc
y
a) Strongly agree 17
b) Agree 7
c) Disagree 4
Mean 9.333
3333
333
Mode 1
Median 7
Standard deviation 9.192
3
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18 17
7
4
Frequency

Discount
Q8. Is company provide discount on
specific festival ? Freq
uenc
y
a) Strongly agree 10
b) Agree 15
c) Disagree 5
Mean 10
Mode 0
Median 10
Standard deviation 3.53
55 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
10
15
5
Frequency

Current Trend
Q9. Is the store follow the style as
per the current market? Freq
uenc
y
a) Strongly agree 8
b) Agree 15
c) Disagree 7
Mean 10
Mode 1
Median 8
Standard deviation 0.70
71 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
8
15
7 Frequency

Convince
Q10 Pounland store agent
effectively convince to customer
for product purchase?
Freq
uenc
y
a) Strongly agree 6
b) Agree 18
c) Disagree 6
Mean 10
Mode 0
Median 6
Standard deviation 0 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
20
6
18
6
Frequency

Sales
Q11 Do you think company
increase their sales in 2018
compare than to 2017?
a) Strongly agree 10
b) Agree 17
c) Disagree 4
Mean 10
Mode 1
Median 8
Standard deviation 0.7071 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
10
17
4
Series1

Product Range
Q12 Pondland keep the product
range according every type of
people?
a) Strongly agree 10
b) Agree 15
c) Disagree 5
Mean 10
Mode 5
Median 10
Standard deviation 3.5355 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
10
15
5
Series1

Product Variety
Q13 Which type of product variety prefer to
purchase goods? Fr
eq
ue
nc
y
a) High 9
b) Medium 15
c) Low 6
Mean 10
Mode 3
Median 9
Standard deviation 2.
12
13
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
9
15
6
Frequency

Customer Preference
Q14 Which scale type customer
preference to purchase branded
products?
Freq
uenc
y
a) High 10
b) Medium 17
c) Low 3
Mean 10
Mode 1
Median 10
Standard deviation 4.94
97
0
2
4
6
8
10
12
14
16
18
10
17
3
a) High
b) Medium
c) Low

Online Sales
Q15 What is customer preference
scale to give importance to online
sales rather than to offline sales?
Freq
uen
cy
a) High 16
b) Medium 6
c) Low 8
Mean 10
Mode 0
Median 8
Standard deviation 5.65
68
0
2
4
6
8
10
12
14
16
18
16
6
8
a) High
b) Medium
c) Low

Changes In Services
Q16 As per your opinion in
which scale to make changes in
services of Full Discount?
Fre
que
ncy
a) High 15
b) Medium 8
c) Low 7
Mean 10
Mode 1
Median 8
Standard deviation 5.65
68
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16 15
8
7 Frequency

24 Hr
Q17 Which type of people give
preference to store open 24 Hr? Freq
uen
cy
a) High 20
b) Medium 5
c) Low 5
Mean 10
Mode 0
Median 5
Standard deviation 10.6
066
a) High b) Medium c) Low
0
5
10
15
20
25
20
5 5
Frequency

Ambiance
Q18 Does people have
ambience regarding to Pondland
products?
a) High 8
b) Medium 15
c) Low 7
Mean 10
Mode 1
Median 8
Standard deviation 0.7071 a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
8
15
7 Series1

Home Delivery
Q19 In which scale company
provide Home delivery to
customers?
a) High 15
b) Medium 8
c) Low 7
Mean 10
Mode 1
Median 8
Standard deviation 5.6568
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16 15
8
7 Frequency

Space
Q20 Does Pondland provide
appropriate space to visit
customer under a roof?
a) High 9
b) Medium 15
c) Low 6
Mean 10
Mode 3
Median 9
Standard deviation 2.1213
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
9
15
6
Frequency

Executive Summary
Poundland is a British variety chain store that founded in 1990 by Dave
Dodd and Steven Smith. The headquarter of the company established
in Willenhall, West Midlands, United Kingdom. The company has been
dealing in the several products such as Groceries, consumer goods,
electrical products and DIY. Poundland operating various stores and
had turnover about £1 Million with profit £6000. The aim of the report
conduct market research to know about the status of retail store such
as Poundland, B&M and home bargains. To achieve aim analysis the
market situation and collect primary data to know people reviews.

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