Market Research on Poundland: A Study on Retail Store Status

Business Decision Making

Primary Data Analysis
Q1. In which type age group
belongs to you? Frequen
cy
a) 18-26 5
b) 27-40 15
c) 41-65 10
Mean 10
Mode 5
Median 10
Standard deviation 3.5355
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
16
5
15
10
Frequency

Gender
Q2. What is your gender? Freque
ncy
a) Male 7
b) Female 17
c) Other 4
Mean 9.33333
33333
Mode 3
Median 7
Standard deviation 2.1213
a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
7
17
4
Frequency

Education Attainment
Q3. Tell me about your education
attainment? Frequ
ency
a) Primary 5
b) Secondary 5
c) University 20
Mean 10
Mode 5
Median 5
Standard deviation 10.606
6 a) Primary b) Secondary c) University
0
5
10
15
20
25
5 5
20
Frequency

Income
Q4 How much income spend in a
month? Freq
uenc
y
a) 100-150 6
b) 200-300 18
c) 400-500 6
Mean 10
Mode 0
Median 6
Standard deviation 0 a) 100-150 b) 200-300 c) 400-500
0
2
4
6
8
10
12
14
16
18
20
6
18
6
Frequency

Monthly Income
Q5 What is your monthly
income? Freq
uenc
y
a) 700-1000 8
b) 1500-3000 15
c) 4000-5000 7
Mean 10
Mode 1
Median 8
Standard deviation 0.707
1 a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
8
15
7 Frequency