Business Decision Making

INTRODUCTION
Business decision making is considered very much useful for achieving success. Business
considers the opinion of some of the experts for effective decision making. Best decisions may
lead company to achieve success, profitability and prosperity in competitive world. Choosing
among different alternatives and analysing them to select best alternative is main aim of decision
maker. Business decisions must be taken considering various tools and techniques. This project
report aims at assisting students experience and satisfaction. For analysing students satisfaction,
UKCBC is using various tools like measures of central tendency, measures of dispersion etc.
UKCBC is also measuring satisfaction level of student by conducting survey methods by
preparing questionnaire. UKCBC is conducting online survey of students to analyse the level of
satisfaction in college. This project report also aims at using networking techniques, gantt charts,
critical path method etc. For effective decision making.
TASK 1
1.1 Create a plan for collecting data from the students
UKCBC is measuring students experience and level of satisfaction and for this UKCBC
is planning to collect data from the students by primary as well as secondary method.
Primary data is a raw data which is collected for the first time by the researcher to gather
information from the customers directly. Primary data can be collected through conducting
surveys, interviews, observation, questionnaires etc. UKCBC is conducting survey by designing
a questionnaire and asking respondents face to face about their experience in the college. Large
companies generally use primary methods to gather information for obtaining authentic response
from the customers. Using primary sources removes biasness as primary method gives original
research quality. It does not involve any opinion of third parties which helps the researcher in
obtaining effective response from the customers. UKCBC is conductive an online survey by
asking questions from the students across all campuses about their experience and satisfaction
level(Merigó, J.M. and Gil-Lafuente, A.M.,)
Secondary sources of data is a second hand information which is already collected by
someone else other than the user. It has already been collected and researcher uses this type of
data for reference purposes. Secondary data can be collected through past records, magazines,

journals, library, internet etc. UKCBC is considering secondary data as it can measure the
satisfaction level through past records, records of admissions of past few years etc. Researcher
analyses records to find out what students prefer, what are their perceptions, what they think
about college etc. Researcher must consider competitors that what different facilities competitors
are offering to their students to keep them satisfied(Bhattacharya, A., 2014)
1.2 Present the survey methodology with sampling frame
Survey Methodology:
To assess the students attitudes and perceptions towards their colleges, survey must be
done by student representative on the basis of which students experience and satisfaction can be
measured. Survey must be done to evaluate the satisfaction level as for any educational
institution satisfaction of students should be the main aim. For conducting surveys in the campus,
questionnaire is considered to be the main instrument for analysing the students perception
towards college campus. Student representative of UKCBC is conducting online survey of
students through questionnaires to analyse the attitude of customers that whether they are
satisfied or not(Fraedrich, J., Ferrell, L. and Ferrell, O.C., 2013)
Sampling:
As the students base of UKCBC is very large and huge, so sampling is conducted by the
students representative. Sampling can be defined as a statistical tool or technique to determine
the attributes of some elements based on entire population. Sampling technique is considered as
a main tool for UKCBC as it has a diverse student base and it becomes very difficult to analyse
the large number of students. So satisfaction level can only be checked by conducting sampling
technique. Therefore, this technique is used so that on the basis of some elements, attitudes and
perception of entire population can be assessed and evaluated.
Student representative of UKCBC is using random sampling as there is equal chance of
selecting a student from the large student base. Random sampling is a popular technique of
sampling as there is no biasness as each student gets an equal chance of being selected.
In this report, student representative is considering the sample of 50 students.

1.3 Questionnaire
This survey is about checking the level of satisfaction of the students and their experience. This
questionnaire aims at knowing what are the attitudes and perception of the customers towards
this college(Graham, J.R., Harvey, C.R. and Pur)
Dear Participants
(we are interested in knowing your level of satisfaction and experience, so kindly spend few
minutes to fill the questionnaire, your response will be highly appreciated)
Q.1. What is the gender of the student?
Male
Female
Q.2. What is the age group of the student?
20-25
25-30
30-35
35-40
Above 40
Q.3. What is the stream of student?
Law
Business management
Engineering
Finance
Arts
Designing
Any other field
Q.4. How much you are satisfied with the services provided by us?
Extremely satisfied
Satisfied
Neutral
Dissatisfied
Extremely dissatisfied

Q.5. Is UKCBC offering extra curricular activities other than course curriculum?
Yes
No
Q.6. How much would you like to pay for the courses offered by UKCBC?
High prices
Affordable
Low prices
Q.7. Are the lectures easy to understand?
Yes
No
Q.8. Are those lectures helpful for the students?
Very much
Neutral
Not helpful
Q.9. Are the students satisfied with the number of IT laboratories in the campus?
Yes
No
Q.10. What do you think that you find sufficient study material in the library?
Very often
Often
Occasionally
Never
Q.11. Is there sufficient interaction between faculties and students?
Yes
No
Q.12. How much clean are the lecture rooms and toilets in the campus?
Very clean
neutral
Not clean

Q.13. How much do you agree that UKCBC offers best infrastructural facilities to satisfy their
students?
Extremely agree
agree
Neutral
Disagree
Extremely disagree
Q.14. How much do you like the college?
I like it
I am neutral about it
I don't like it
Q.15. If you want to start again, would you like to take admission in the same institution?
Yes, definitely
May be yes/no
No, definitely
TASK 2
2.1 Summarising the data collected from the survey
Satisfaction level of
students Number of responses
Highly satisfied 32
satisfied 6
neutral 5
dissatisfied 2
highly dissatisfied 5
Mean 10
Median 5
Mode 5

How much fees would the students ready to pay
to take admission in college?
Number of
responses
High prices 25
Affordable prices 15
Low prices 10
Mean 17
Median 15
What is the stream of the student?
Number of
responses
Law 8
Business management 10
Engineering 8
Finance 11
Arts 2
Designing 7
Any other field 4
Mean 7
Median 8
Mode 8
Is UKCBC offering extra curricular Number of