Business Decision Making Assignment
Added on 2021-02-20
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1. BUSINESSDECISION-MAKING
2. EXECUTIVE SUMMARYThe project report summarize about the process of decision making to expand thebusiness. Herein, the report primary and secondary research is conducted. The primary researchis done on the sample size of 80 respondents with the help of questionnaire. Additionally, thecompany's financial condition is better then other competitive companies so it can be recommendthat they should expand their business venture.
3Table of Contents2. EXECUTIVE SUMMARY.........................................................................................................24. INTRODUCTION.......................................................................................................................45. METHODS OF DATA COLLECTION......................................................................................46.DATA ANALYSIS.......................................................................................................................8..........................................................................................................................................................87.FINDINGS AND DISCUSSION................................................................................................178.CONCLUSION AND RECOMMENDATION..........................................................................189. REFERENCES..........................................................................................................................18
4. INTRODUCTIONCompanies make their decision on the basis of various kind of factors and research. Insimple term, decision making process can be defined as a kind of systematic process in whichbusinesses choose an appropriate alternative from the set of alternatives (Zsambok and Klein,2014). Herein, the project report Primark clothing company wants to expand their business. Forthis purpose primary and secondary research is conducted to take the suitable decision aboutwhether they should expand their business or not. 5. METHODS OF DATA COLLECTIONCreating a plan for collecting primary and secondary dataIt is necessary to collect the data to design any kind of plan and this data can be derivedfrom two sources which are: primary and secondary. Both the sources are different from eachother. The primary source includes interview is conducted to get the knowledge, experience aswell as it also consists surveys, questionnaire etc (Barlett, 2014). On the other hand, thesecondary source is totally different from the primary research (Pettigrew, 2014). In this data iscollected through books, news, online websites and journals. In the secondary research,information that is collected before is used for further. Eventually, the primary data andsecondary data are needed to the Primark company to make decision for getting the customerpreference before expanding their clothing stores in other locations. Presenting the survey methodology and used sampling frame:The primary method of collecting the information requires personal interview of thosepeople who have any particular experience on the related field (Bajomi-Lázár, 2014).Additionally, to get the public respond a questionnaire has been developed to gain the feedbackfrom the public. As well as due to this, it will not be necessary to conduct interview of eachperson and it can save the time (Schmoldt, Kangas, Mendoza and Pesonen, 2014). So overall,survey methodology has been created on the basis of sampling frame to take suitable decision.Apart from it, this method can also be useful for statical diagnosis because questionnaireincludes those kind of questions which can be answered in yes or no. Herein, the project report inthe case of Primark clothing they want to expand their business and for this purpose a sample
survey is conducted with the help of questionnaire. The questionnaire is circulated amongdifferent customers to get their response. In this aspect, only 80 customers are selected to gettheir feedback in detail and these customers will act as sample size. Designing questionnaire:Questionnaire- It is a group of some questions which are being used to gather data fromdifferent customers (IşıK, Jones and Sidorova, 2013). Herein, below questionnaire is mentioned which consists a set of 10 questions:1. Do you frequently visit Primark clothing?a) Yesb) No.2. What was the purpose of visit?a) For purchasingb) For investing the prices.3. What pattern of spending you followed in purchasing?a) Economicalb) Costlyc) Average4. Which promotion strategy of Primark clothing was attractive for you?a) Smart pricingb) Discountsc) Event sales5. Which aspect of Primark makes satisfy to you?a) Pricingb) Service qualityc) Hygiene of store
6. What are the changes that you would make in the Primark clothing?a) Parking facilityb) Improved lighting c) Cleanliness7. Would you recommend the Primark clothing to any of your other friends?a) Yesb) No8. Are you satisfied with the current location of Primark clothing?a) Yesb) No9. Which type of new cloths you would like to introduce in Primark clothing?a) Denimb) Fabric made of cottonc) Leather10. Do you think prices of cloths justifies the quality?a) Yesb) No Collection of data by using questionnaire:Question 1. Do you frequently visit Primark clothing?Frequencya) Yes55b) No25Question2 . What was the purpose of visit?Frequencya) For purchasing60b) For investing the prices.20Question 3. What pattern of spending you followed in purchasing?Frequency
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