Business Decision Making: Market Research on Poundland

Business
Decision
Making

Executive Summary
Poundland is a British variety chain store that founded in 1990 by Dave Dodd and Steven
Smith. The headquarter of the company established in Willenhall, West Midlands, United
Kingdom. The company has been dealing in the several products such as Groceries, consumer
goods, electrical products and DIY. Poundland operating various stores and had turnover about
£1 Million with profit £6000. The aim of the report conduct market research to know about the
status of retail store such as Poundland, B&M and home bargains. To achieve aim analysis the
market situation and collect primary data to know people reviews.

Table of Contents
Executive Summary ........................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Primary data accumulation and analysis................................................................................1
Survey Methodology and Sampling Frame............................................................................1
Secondary data......................................................................................................................22
CONCLUSION..............................................................................................................................29
REFERENCES................................................................................................................................1
APPENDICES.................................................................................................................................2
Questionnaire..........................................................................................................................2
2

INTRODUCTION
It is commonly said that in the business, success comes to people who take the right
decision on right time. To making good decision is not easy so for better decision require to
discuss with people who are influenced by the decision and take into account their views. The
good business decision making must also consider an appraisal of the investment to provide a
benefit in future (Popovič and et.al., 2012). To better understand the concept of the business
decision making selected organisation Poundland, Which is a British variety store chain founded
in 1990 (about 29 years ago). The headquarter of the organisation situated in Willenhall, West
Midlands, united kingdom. The store dealing into groceries, consumer goods, DIY and
electricals. The aim of the report to analysis the customer mentality regarding to discount store
and exist store how to handle business activities. This report consists of various topics such as
the primary method of collecting data used in surveys, secondary data includes details from the
last three years. Along with there is discussing of data analysis that helpful to know about super
markets growth.
TASK 1
Primary data accumulation and analysis
It is a method that applied the investigator to gather all the authentic information by using
different sources. It is very necessary for researchers to include all the facts and data associated
with the analysis and provide the better results at the moment. It is very necessary for actual
research where consist of all important factors and find the most accurate research
Survey Methodology and Sampling Frame
Survey Methodology: It is analysed that examination of the individual to gathered from
the particular population. There are consisting of various activity as well as strategy to help to
researcher regarding to question from person to attraction legal outcomes. There are discussing
some survey methodology such as: Questionnaire: A questionnaire that encourages the collection of all credible objective
information is by far the most popular and effective strategy in the competitive
atmosphere. Eventually, a investigator utilise for set question that related to particular
topic. According to answers of people apply all the valid solutions (Zsambok and Klein,
2014).
1

 Interview: It is simple method that used by the company to collect data from responsive
abstracted. In this method consist of word to mouth meeting where a investigator ask
different types of questions from respondents and analysis the activities according to
their responses regarding to questions.
Sampling Frame: The particular method applied by the company when conduct research
and consist of related respondents to analysis the tendency and orientation of individuals. There
are resenting sample such as institution, house holds and individuals. There are significantly
apply double approach that apply by the researcher and develop sampling frame. Some are
discussed below: Random digit dialling: In this type of sampling frame investigator utilise advance
research that based on the modified telephone directory. The particular method is more
preferable in the case when collect information that important for any subsequent helping
services. In the context of large super market utilise to make to make feedback then call
to clients regarding to services whether satisfied or not (García-Peñalvo and Conde,
2014).
 Dual Frame Sampling: In this type of methodology collect two different foundations that
are gathers to provide help and create a specific and reliable sample frame. Most of the
companies use of this method in order to analysis of future and current trends of the
market.
Data Analysis
Q1. In which type age group belongs to you? Frequency
a) 18-26 5
b) 27-40 15
c) 41-65 10
Mean 10
Mode 5
Median 10
Standard deviation 3.5355
2

a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
16
5
15
10
Frequency
Interpretation: As per the above graph it is understanding that 50% people belongs from
the 27-40 age group who are provided answer of the set questions regarding to retail store
service.
Q2. What is your gender? Frequency
a) Male 7
b) Female 17
c) Other 4
Mean 9.3333333333
Mode 3
Median 7
Standard deviation 2.1213
3

a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
7
17
4
Frequency
Interpretation: From the above chart it has been analysed that female most aware
regarding to products and go for shopping so they have more knowledge about the product
quality and price effectively. They are about 17 respondents female given answer of set question
from out of 30.
Q3. Tell me about your education attainment? Frequency
a) Primary 5
b) Secondary 5
c) University 20
Mean 10
Mode 5
Median 5
Standard deviation 10.6066
4

a) Primary b) Secondary c) University
0
5
10
15
20
25
5 5
20
Frequency
Interpretation: To collect information from the people asked their qualification that
plays important role. Without qualification they easily does not giving perfectly answer due to
have less information.
Q4 How much income spend in a month? Frequency
a) 100-150 6
b) 200-300 18
c) 400-500 6
Mean 10
Mode 0
Median 6
Standard deviation 0
5