BUSINESS DECISION MAKING Task 2.

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BUSINESS DECISION MAKING
Task 2

3.3 BUSINESS PRESENTATION
Graphical presentation

CONTINUED
 Graphical presentation shows that sales revenue and
profit margin of F&F increased over the years. In 2011,
sales of F&F were £1350 significantly, whereas in 2017
revenue accounted for £1750.
 Due to having positive relationship between the
variables profit margin of restaurant also inclined. Thus,
inclining trend of revenue and margin shows that
customers more frequently visit F&F and prefer its
services to a great extent.

CONTINUED
Trend Line:
 In statistics, trend line is one of the most effectual tools
which in turn gives clear indication and helps in making
appropriate estimation about near future.
 Thus, in context of F&F, before taking decision in
relation to opening up second restaurant it is highly
required for manager to assess whether sales and profit
will incline in near future.

CONTINUED

CONTINUED
Interpretation:
The above presented trend line shows that in against to seasonal
changes both the variables such as sales and profit margin will
increase to a great extent.
Through trend line, it has assessed that eating behaviour and
preferences of the customers are positive towards the dinning
services of F&F.
Thus, as per the outcome of trend line owner of F&F will attain
success by establishing second restaurant in London.

CONTINUED
Theme 1: Customers are satisfied with the services of
F&F
Satisfied
Highly satisfied
Neutral
Dissatisfied
0%
10%
20%
30%
40%
50%
% of respondents
% of respondents

CONTINUED
Theme 2: Customers give high level of preference to
hygiene
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% of respondents
% of respondents

REFERENCES
Wahlen, J., Baginski, S. and Bradshaw, M., 2014. Financial reporting,
financial statement analysis and valuation. Nelson Education.
Moja, L. and et.al., 2016. Implementing an evidence-based
computerized decision support system to improve patient care in a
general hospital: the CODES study protocol for a randomized
controlled trial. Implementation Science. 11(1). p.89.
Mukaka, M. M., 2012. A guide to appropriate use of Correlation
coefficient in medical research. Malawi Medical Journal. 24(3).
pp.69-71.