Business Decision Making (Task- 3.3).

Business Decision
Making
(Task- 3.3)

Table Of Content
 Introduction
 Objectives
 Research Methodology
 Data Interpretation
 Trend Line
 Findings
 Conclusion
 References

INTRODUCTION
Decision making is the process of selection of profitable
project which is best suited to organisation. There are
many information and financial tools are used to enhance
decision making power. Large number of advantages are
gathered by organisation like competitive advantage, brand
image and large market share.

OBJECTIVES
 The main aim of Black Friars Restaurant is to ascertain
the viability of their move to start new branch in
London.
 To analysis customer perception on the expansion of
Black Friars restaurant business

RESEARCH METHODOLOGY
 The major objective of research is to collect the
information from customers and respondents.
 Random sampling method is used to select respondents
from total population
 Primary source is used under which questionnaire is
prepared which includes series of questions

DATA INTERPRETATION
Q1. Is it viable for Black friars
restaurant to open new branch in
London?
Frequency
Yes 30
No 10

Continue...
Yes No
0
5
10
15
20
25
30
35
30
10
Column B

Continue...
Q2. Do you satisfy with the
existing services of Black friars
restaurant?
Frequency
Highly satisfied 25
Satisfactory 10
Not satisfied 5

Continue...
25
10
5
Highly satisfied
Satisfactory
Not satisfied

Continue...
Q4. Do you think that Black friars
restaurant has enough financial
sources to start new branch?
Frequency
Yes 35
No 5

Continue
Yes No
0
5
10
15
20
25
30
35
40
35
5
Column B

TREND LINE
Year Sales Net Profit
2017 7120 2200
2018 7560 2300
2019 8650 2850
2020 8900 3000

Continue...
1 2 3 4
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2017 2018 2019 2020
7120
7560
8650 8900
2200 2300
2850 3000
Year
Linear (Year)
Sales
Linear (Sales)
Net Profit
Linear (Net Profit)

FINDINGS
 Large number of respondents are in favour
regarding the expansion of branch in London
 Large number of respondents have the
opinion that Black Friars restaurant have
sufficient number of financial resources
 Large number of customers are satisfied with
the services of Black Friars restaurant

CONCLUSION
It has been concluded from the above report that, Black
Friars Restaurant use NPV and IRR financial tools to
enhance their decision making and ascertain the
profitability of project. This helps in ascertainment of
viability of move of expansion of new branch in London.

REFERENCES
Gigerenzer, G. and Gaissmaier, W., 2011. Heuristic decision
making. Annual review of psychology. 62. pp.451-482.
Groebner, D. F., and et. al., 2011. Business statistics: A
decision making approach. Prentice Hall/Pearson.