Business Decision Making Task 3.3.

Business Decision
Making
Task 3.3

Covered content
• Introduction
• Objectives
• Research methodologies
• Data representation
• Line Chart
• Findings
• Suggestion
• References

Introduction
Business decision making is an important aspects of any
organisation in order to carry out its daily operations. As, it is
necessary in the research process to take decision to reach out
at effective conclusion.

Objective
Under this project report, the main objectives of conducting
research is to know about different review and changes.

Research methodologies
• The primary and secondary data is used to collect
necessary data from the research.
• To eliminate literature gap which are arises during the
process.
• Various charts and graphs are used to show performances
of the company's during the year.

Data Representation
Year ending 31st March
Advertising Cost ￡ '000s Sales £'000s
2002 220 1200
2003 260 1400
2004 320 1500
2005 360 1800
2006 420 2200
2007 500 2300
2008 540 2600
2009 780 3000
2010 900 3100
2011 940 3300
2012 1000 3650
2013 1040 3800
2014 1120 4300
2015 1190 4870

Line chart
1 2 3 4 5 6 7 8 9 10 11 12 13 14
0
1000
2000
3000
4000
5000
6000
220 260 320 360 420 500 540
780 900 940 1000 1040 1120 11901200 1400 1500
1800
2200 2300
2600
3000 3100 3300
3650 3800
4300
4870
Advertising Cost £'000s
Sales £'000s

Scatter chart

Bar and Pie chart
Net profit generated from 5 branches ￡ '000s
London 240
Birmingham 180
Bristol 160
Cambridge 140
Coventry 130

Cont....
London
Birmingham
Bristol
Cambridge
Coventry
0 50 100 150 200 250 300
240
180
160
140
130
Column B

Cont....
240
180 160
140
130
London
Birmingham
Bristol
Cambridge
Coventry

Findings
 The research has many positive outcomes related with
profitability and its future existence.
 The largest area is covered by London branch as they
are providing maximum profit.
 The sales of company is increasing constantly.

Suggestions
 Lack of support to other branches is observed which
should be treated equally.
 More expenditure would be done on advertising so that
company should increase its sales.
 Decision should be done after analysing investment
proposal with IRR and NPV.

References
Ariely, D. and Berns, G. S., 2010. Neuromarketing: the hope and hype of
neuroimaging in business. Nature reviews neuroscience. 11(4). pp.284-
292.
Tzeng, G. H. and Huang, J. J., 2011. Multiple attribute decision making.
Methods and applications.
Li, C., 2010. Groundswell. Winning in a world transformed by social
technologies. Strategic Direction. 26(8).

Thank You!!