Business Decision Making Task 3.3.

Business Decision Making
Task 3.3

Covered content
• Introduction
• Objective
• Research methodology
• Data interpretation
• Conclusion
• References

Introduction
Decision making is important aspect which helps in
selection of the best alternative from large number of
choices. In organizational context, it helps in to identify the
most profitable part of organization and reduction of
unnecessary expenses through providing more emphasis on
such activities.

Objective
• To open new branch for capturing large market share
• Ascertain the information through research to analyse the
views of respondents to check the viability of their move

Research Methodology
 Random sampling method is used to select 60 respondents
from total population
 Through use of primary method questionnaire is prepared
which contains 10 different questions

Data Interpretation
Q1. Opening of new branch
Food for Friends in London
is viable move?
Frequency
Yes 30
No 20
Cant say 10

Continue..
Yes No Cant say
0
5
10
15
20
25
30
35
30
20
10
Column B

Continue
Q2. Which location is most
preferable to open new
branch of restaurant in
London?
Frequency
Near tourist places 20
Countryside 12
In main city 28

Continue...
Near tourist places Countryside In main city
0
5
10
15
20
25
30
20
12
28
Column B

Continue
Q3. Does expansion of
business activities is
beneficial for Food for
friends in future?
Frequency
Yes 29
No 18
Cant say 13

Continue
29
18
13
Yes
No
Cant say

Trend line
Year Sales Net Profit
2017 6500 2450
2018 6750 2900
2019 7500 3100
2020 7950 3450

Continue...
1 2 3 4
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2017 2018 2019 2020
6500 6750
7500 7950
2450 2900 3100 3450
Column A
Linear (Column A)
Column B
Linear (Column B)
Column C
Linear (Column C)

Conclusion
It has been concluded from the above report that research
helps the Food for Friends to improve their decision
making an check the viability of their move regarding
opening of new branch in London. Primary method is
used and close-ended questionnaire is prepared related to
research topics and issues to gather the actual views of
respondents.

References
Aharoni, Y., Tihanyi, L. and Connelly, B.L., 2011.
Managerial decision-making in international business: A
forty-five-year retrospective. Journal of World Business.
46(2). pp.135-142.
Ferrell, O. C. and Fraedrich, J., 2015. Business ethics:
Ethical decision making & cases. Nelson Education.

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