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Business decision making assignments

Added on - 09 Jan 2021

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Business Decision Making
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................3Task 1...............................................................................................................................................3Primary Data collection and analysis.....................................................................................3Findings:................................................................................................................................5..........................................................................................................................................................9TASK 2.........................................................................................................................................15Secondary data collection and analysis................................................................................15Findings:...............................................................................................................................16CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................20Online...................................................................................................................................20
INTRODUCTIONBusiness decision making is an important factor for the growth and enhancing theprofitability of the business. In this report, It will include B& M and Home bargains which arethe discount chains in UK. Also, It will include Tesco which is a big super market and providevarious groceries products and convenience products. In this assignment, It will provide theprimary data and its analysis for making effective business decision. Moreover, it will includesecondary data which will include the data of 3 years.Task 1Primary Data collection and analysisPrimary data collection refers to using the first hand information regarding the research toidentify the views and opinions of the customers to have authentic and reliable data(Thomas,2015). The primary data is collected through the use of questionnaire, survey etc. (Johnston,2017)Survey methodology :The survey will be conducted through the use of questionnaire inwhich the questions will be asked to customers to identify their preferences(Etikan, Musa,andAlkassim., 2016).Sampling framework :The sample is related to choosing the small group for the surveyfrom the large population. For this survey it has used the simple random sampling for gatheringthe primary data(Schilling and Neubauer, 2017). It has included the sample of 15 respondents toidentify the information for providing better services to customers(Dewenter andMalatesta,2016).1. In which age range of age people are more influence towards the super market0- 1010-2020-3040 and more2. Which gender group is attracted most towards super market?MaleFemale3. Which category of education you have attained?Graduation
Diploma holderPost graduationAll the above4. On an average in which income range do you prefer to spend on super market ?£0-£50£50- £100£100-500£500 and more5. According to you which factor attract more customers towards the discount super market ?LocationPriceDiscountsProduct range6. On what basis the customer compare between discount super market and UK bigsupermarket ?Product varietyBranded productHome deliveryAmbience and space7. According to you, which super market provide more varieties of products?B&M and Home BargainsTesco8. Which super market you will prefer more in context with the product quality they offer?SainsburyHome BargainsMorrisonsTesco9. Which super markets prioritize the best and convenient home delivery servicesTescoB&M10.which supermarket is providing higher discounts on goods for attracting the customhouses?\
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