Business Decision Making: The Impact of Multichannel Platforms on Shopping Malls

Business decision making
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Table of Contents
Introduction:....................................................................................................................................3
Task 1...............................................................................................................................................4
a) Create a plan for collecting data from students across all campuses...........................................4
b) Present the survey methodology and sampling frame used........................................................4
c) Design a questionnaire for collecting the data.............................................................................5
Qualitative collection of data:..........................................................................................................8
Task 2...............................................................................................................................................9
a) Summaries the data collected from the survey using representative values (arithmetic mean,
median and mode)............................................................................................................................9
b) Analyze the results of the survey and draw conclusions...........................................................10
c) Analyze the data using measures of dispersion.........................................................................10
d) Explain how you can use quartiles, percentiles and the correlation coefficient to draw useful
conclusions....................................................................................................................................11
Task 3.............................................................................................................................................12
Presenting the report and its findings............................................................................................12
b) Create trend lines in spreadsheet graphs to show the level of impact over a minimum of 3
years...............................................................................................................................................20
d) Write a formal report for publication in the Retail Times magazine........................................21
Task 4.............................................................................................................................................23
a) How do the following systems serve the various levels of management in a business? You are
to describe their characteristics and the roles they play in a business...........................................23
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b) A publisher has just signed a contract for the publication of a book. What is the earliest date
that the book can be ready for distribution based on the following activities with time estimates:
.......................................................................................................................................................24
c) Using financial tools for decision-making advice a business planning on investing in a project
.......................................................................................................................................................24
d) If the rate of finance at which the business can borrow is 10% calculate the NPV and advice if
it is worth considering this investment..........................................................................................25
e) Calculate the Internal Rate of Return (IRR) and explain the meaning of the result..................25
Conclusion.....................................................................................................................................26
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Introduction:
From the past market research, it has been observed that the popularity of the shopping malls and
the high street plazas is fading out slowly. The reason is technological advancement and the
appearance of multichannel platforms for shopping. These platforms are taking a toll on the
existing shopping malls and shops. The shopping has started shifting to online bases and also
adapting to technologies in order to accelerate profitability. The section to follow will analyze
how the street shops and malls are affected by the different multichannel platforms and also
focus on the ways these platforms are influencing the managerial processes like decision making.
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Task 1
Planning the survey
a) Create a plan for collecting data from students across all campuses.
To analyze the influence of the different online shopping platforms and their effect on the
shopping malls and high street shops, it is significant to figure out the most essential data
collection guide to your project. There are two type of data collection method. They are: Primary
data collection procedure and secondary data collection procedure. Primary data collection gives
out such data that are brand new and to be collected for the very first time. Secondary data
collection can be defined as the procedure of data collection from the present or more precisely
existing resource. A survey being conducted based on 100 pupils of UKCBC College. A set of
close-ended questions will be given to the pupils during the Tiffin hours within the campus. The
survey would be helpful in collecting information about the primary data. The researcher would
collect the data so that the information can be gained.
The project can face some problems and hindrance. The governing body of the college must have
the information regarding the survey and the researcher must take prior permission. The time and
money factor should also be taken into consideration. For instance the data collection consumes
time and it is not possible to compel the students to submit the survey sheet within a short span.
The communication and also the buying of the online journals can be higher than the stipulated
cost.
b) Present the survey methodology and sampling frame used
There are several methods of collecting data for the primary data collection .There are number of
methods that are being used to complete the project. The methods that are used frequently are
Bias in sampling, Systematic sampling, Snowball sampling, Stratified sampling, Convenience
sampling, Quota, Clustered sampling, and some others. The mostly used method is the random
sampling method and the other one is the probability sampling method. In case of random
sampling method all the members of a particular population receives equal opportunity for the
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participation in the given project. This is the simplest and easiest way of collecting the data. The
data collection method used for this survey is random sampling method.
This project would collect two types of primary data. One is qualitative and another one is
quantitative. The two approaches mentioned here are very advantageous for collecting detailed
information. The size of the sample is 100 students of UKKBC College. The survey gives a
detailed account of the quantitative data whereas the interview gives qualitative information. In
order to gather qualitative information it is necessary to interview two managers from the high
street shops and the other one from an online platform should be interviewed.
c) Design a questionnaire for collecting the data.
The set of questions that have been prepared for collection of quantitative data are as follows.
The result of the survey is also presented in the form of a table in the section that follows. The
percentage of respondents has also been calculated.
1. Gender category:
Options Percentage of
respondents
Number of
respondents
Total number of
respondents
Male 50 50 100
Female 49 49 100
Others 1 1 100
Table: 1: Age of respondents
2. What is your age?
Options Percentage of
respondents
Number of
respondents
Total number of
respondents
Below 20 32 32 100
20 to 25 45 45 100
25 and above 23 23 100
Table: 2: Gender of respondents
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