Business Decision Making for Toucan Telemarketing Ltd

This project evaluates primary and secondary data for Toucan Telemarketing Ltd, examines statistical tools and techniques for data analysis, and outlines findings. The primary data is collected through a questionnaire, and statistical tools such as mean, median, mode, standard deviation, regression, and correlation are used for analysis. The findings show that the sales of the company are declining, and recommendations are made for improvement.

Business decision making

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Creating plan for collection of both primary and secondary data and identification of
appropriate survey methodology.................................................................................................3
Examination of different types of statistical tool and techniques for analysing the collected
data..............................................................................................................................................7
Producing the graph and charts outlining the conclusion and findings....................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business decision-making is the process which is considered to be the step by step
procedure of allowing the professionals to solve the issues through weighting the evidence and
examination of the different alternatives. It is also helpful for the choosing the path from there.
The defined process of this business decision-making is considered to be an opportunity for the
business for the end. For this project the selected company is Toucan Telemarketing Ltd which is
outbound telemarketing company based in the Cheshire near Manchester. It is also considered to
be very immensely proud of the telemarketing services and operates on a non- contract basis of
the teams. The main aim of this project is going to be the evaluation of the primary and
secondary data through the process focusing on their performance and also objectives for the
analysation of the data. This research is going to be paying strong attention of the survey
methodology and also the sampling frame. Different statistical tools which along with the
techniques are to be evaluated for the gathering of information. Attention will be paid towards
the presentation of the data through the forms of the having depth understanding.
MAIN BODY
Creating plan for collection of both primary and secondary data and identification of appropriate
survey methodology
Primary Data:
Primary data is the refereed to the data which is first hand gathered by the researcher.
Some main sources of this type of data is considered to be interviews, surveys, experiments. It is
the data which is generally collected from its original sources where it has originated from. This
is also said to be the data which originates from the regards of the best type of data which is
present in the research. It is also the sources of primary data which is usually chosen for the
tailoring of specific needs for meeting the demand of the requirements.
Secondary Data:
Secondary data is the research data which has been previously been gathered and can be
accessed by researchers. This is also considered to be the term which contrasts with the primary
data that has been collected. Secondary data is used for increasing the overall size of the sample
and in the research studies and is also selected for the efficiency which they provide towards the
maintaining of speed which comes with the utilization of an already existing resource. Some

common sources are the collection of the government public services related to the department,
libraries, internet search and also the consumers.
There are different types of the primary data collection method which can be used by the
company in order to analyse the business problem. This is very necessary for the reason that
when the statistical tools will be used appropriately then company will be in positon to find the
solution to the business problem. In the present case Toucan Telemarking Ltd is facing the issue
of decline in sales (Yang and et.al., 2022). This is a major issue which company is facing right
now and this affects the working efficiency to a great extent. Hence, in this present case, the
primary and secondary data will be used in order to analyse the working in such a manner that all
the aspect relating to sales and factors affecting the sales as well. This is necessary for the reason
that when the factors affecting the sales will not be covered then this will be affecting the whole
sales and profitability of the company.
Hence, with respect to the primary data, the use of questionnaire is being undertaken in
order to analyse the sales and other related factors as well. The questionnaire is being created in
order to analyse the factors which might result in decline in the sales of the company. This
primary data will be helpful in analysing the views of most of the employees that what factors
are affecting the sales of the company and how it can be improved.
Questionnaire:
1. Are you able to find the information you look for on our website?
 Yes
 No
 Some time
2. How responsive has the company been to the queries and concerns about the products?
 Satisfied
 Very Satisfied
 Unsatisfied
 Very unsatisfied
3. Which feature of ours do you find most important?
 Data cleaning
 Data service
 list building

 Other services
4. What are the problem would you like to solve with our services?
 Wide range of services
 Low cost
 Effectiveness
 All of the above
5. What is the level of satisfaction of yours towards services of Toucan telemarking Ltd?
 Satisfied
 Very Satisfied
 Unsatisfied
 Very unsatisfied
It is also considered to be the data which is collected for the analysation of the thematic
analysis with the help of using the techniques which aids in gaining the appropriate clarity and
transparency related to the data for the combination type of research in qualitative and
quantitative has been taken into consideration.
Theme 1
Particulars Respondents Responses in %
Yes 5 50.00%
No 2 20.00%
Some times 3 30.00%
Total 10 100.00%
Theme 2
Particulars Respondents Responses in %
Satisfied 5 50.00%
Very satisfied 2 20.00%
Unsatisfied 2 20.00%
Very unsatisfied 1 10.00%
Total 10 100.00%

Theme 3
Particulars Respondents Responses in %
Data cleaning 4 40.00%
Data services 2 20.00%
List building 3 30.00%
Other Services 1 10.00%
Total 10 100.00%
Theme 4
Particulars Respondents Responses in %
Wide range of services 1 10.00%
Low cost 2 20.00%
Effectiveness 3 30.00%
All of the above 4 40.00%
Total 10 100.00%
Theme 5
Particulars Respondents Responses in %
Satisfied 2 20.00%
Very Satisfied 5 50.00%
Unsatisfied 1 10.00%
Very unsatisfied 1 10.00%
Secondary data
As per the study of Jiang, (2018) telemarketing is the direct marketing of services to
customers or potential customers over telephone, internet or fax. It has been considered to have a
very intrusive nature as it includes spam calls which many customers do not prefer. Feng and

et.al., (2022) explains how customers use the ways to ignore such calls for avoiding the calls
from telemarketing companies. There are four common kinds of telemarketing which include the
outbound calls, inbound calls, lead generations and sales calls. It is used generally for making
profit for the business, political groups and candidates.
According to the analysation of Farooqi and Iqbal, (2019) it is the service which
generates interest, creates opportunities and provides information as the part of their sales for
gaining or collecting customer’s feedback. This is considered to be factored which time and costs
out of findings of the new customers for the generation of products and services through taking
critical information directly from the customers. Hermawati and et,al., (2019) explains how it is
the type of service which helps allow the company to convert the company operation into future
sales or leads.
Examination of different types of statistical tool and techniques for analysing the collected data
With the above analysis it is clear that both primary and secondary sources it is clear that
increasing the sales for the success of the business is very important. In case the sales of the
company will not be increasing then the profits earned will be low. Hence, for this it is necessary
that Toucan Telemarketing Ltd undertakes and use the collected data to analyse the research
problem (Kimmel, Weygandt and Kieso, 2020). This is very important for the reason that when
the gathered data will not be evaluated in proper manner then this will be affecting the solution
to the research problem. Hence, for this there are different types of the statistical tools and
techniques which can be used by Toucan Telemarketing Ltd in order to evaluate and analyse the
primary data being gathered relating to the sales of the company. The different tools that are
available to Toucan Telemarketing Ltd are as follows-
Mean
Mean in mathematics is the quantity of the value intermediate between the those with
extreme members of some set and also the kinds of means that exists in the calculation of mean
which depends on relationship known or assumed as the governance of other members.
Median
Median is the value of separating the higher half from the lower half of the data sample.
It can be said that the list of numbers can be considered to be more descriptive with the set of
data as an average (Peleg, 2019).
Mode

Mode is the defined as the value which is repeatedly occurring in a given set it is one of
the three measures of the central tendency. Apart from this the mean and median. The value
which appears more frequently is said to have more value or number in data set.
Standard deviation
Standard deviation is a random variable which is the sample to the statistical population
related to the data set for the probability distribution in the square root of its variance. It is also
considered to be the measurement of dispersement in statistics which tells you the ways in which
it is essential for showing how the data is spread out.
Regression
This is the statistical tool which is used as a financial, investing and other disciplines for
attempting to find the strengths and character of the relationships between one of the dependent
variable. It allows the series to be helpful for the other variable which is considered to be
independent.
Correlation
Correlation coefficients is the measurement of the strengths of linear relationships present
between the two variable. It is considered to be always greater than zero and is the indication of
the positive relations while the use of value less than zero results in negative relationship.
Theme 1 Theme 2 Theme 3 Theme 4 Theme 5
Mean 1.8 1.6 2.1 3 2.1
Standard Error 0.29059 0.26667 0.34801 0.33333 0.27689
Median 1.5 1 2 3 2
Mode 1 1 1 4 2
Standard Deviation 0.91894 0.84327 1.1005 1.05409 0.8756
Sample Variance 0.84444 0.71111 1.21111 1.11111 0.76667
Kurtosis -1.8075 -0.6655 -1.2358 -0.45 1.83095
Skewness 0.47251 1.00056 0.38765 -0.7115 1.01794
Range 2 2 3 3 3
Minimum 1 1 1 1 1
Maximum 3 3 4 4 4
Sum 18 16 21 30 21
Count 10 10 10 10 10
Regression

Regression
Statistics
Multiple R 0.67487
R Square 0.45544
Adjusted R
Square 0.18317
Standard Error 0.79135
Observations 10
ANOVA
df SS MS F
Significance
F
Regression 3 3.14256 1.04752 1.67272 0.27067
Residual 6 3.75744 0.62624
Total 9 6.9
Coefficients
Standard
Error t Stat P-value
Lower
95%
Upper
95%
Lower
95.0%
Upper
95.0%
Intercept 3.40046 1.85389 1.83423 0.1163 -1.1359 7.93677 -1.1359 7.93677
Theme 2 -0.3867 0.59051 -0.6549 0.53682 -1.8317 1.05821 -1.8317 1.05821
Theme 3 -0.341 0.51257 -0.6652 0.53064 -1.5952 0.91324 -1.5952 0.91324
Theme 4 0.01144 0.52727 0.0217 0.98339 -1.2787 1.30162 -1.2787 1.30162
Further with the help of the application of different statistical tools it is clear that sales of
the company are reducing and this is not good for the company. With the help of the descriptive
statistics it is clear that on an average majority of the respondent states that the yes the sales of
the company is declining. This is because of the reason that in actual the sales of Toucan
Telemarketing Ltd are on reducing trend. This affects the working of the company to a great
extent and also the working is affected to a great extent (Yalcin, Kilic and Delen, 2022). Also,
the regression outlines the fact that correlation being present within the variable it high that is 67
% and also the R square is 45 %. This R square implies the fact that in case there will be any
change in the independent variable will cause a 45 % of change in the dependent variable as
well. Hence, this implies that in case any change will be taking place in the independent variable
then this will definitely be causing change in the dependent variable as well.
Producing the graph and charts outlining the conclusion and findings
Theme 1

Theme 2
Theme 3

Theme 4
Theme 5

With the help of the above graphical presentation it is clear that the working of the
company is very much dependent on the sales. In case the sales of the company will be declining
then this implies that the profits of the company will also be low. This is not good for the
company as when the company will not be earning good amount of profit then the working of the
company will not be treated as good. Also the graphical presentation is very helpful for analysing
the data because this outlines and present the data in much clear format. This helps the business
in analysing the performance or the responses of the participant by just viewing the graphs and
pictorial presentation only.
Further with this it is clear that the performance of the company need to be improved.
Thus, by evaluating the primary data and supporting it with the secondary sources it is clear that
Toucan Telemarketing Ltd need to improve its sales. In case the sales will not be increased then
this will be affecting the working and profitability level of the company to a great extent. Also,
in the views of Pugliese and Senna (2018) in case the sales of the company will be improved
then this in turn will be resulting in better performance of the company on overall basis. For this
it is necessary for Toucan Telemarketing Ltd that they try to implement the different strategies
which will help in improving and increasing the sales of the company to a great extent.
In against of this Yang and et.al., (2022) states that when the company will be not being
focusing on the increasing of sales then this will be affecting the proficiency of the company to a
great extent. The reason underlying this fact is that overall performance of the company is
dependent over the working and sales of the company only. This is because of the reason that in

case the sales will not be good then the profit will not be generated. In case profit will not be
present then the company will not be in position to meet all the expenses and the related aspects.
Hence, the overall company’s performance will be declined.
Thus for this Kimmel, Weygandt and Kieso (2020) suggest the fact that Toucan
Telemarketing Ltd must focus on the effective marketing. This is particularly because of the
reason that when the proper marketing will be undertaken then this will be attracting large
number of consumer. Thus, for this it is essential that Toucan Telemarketing Ltd must focus on
expanding its expenses in case of marketing. The effective use of marketing and different
techniques of marketing will definitely help Toucan Telemarketing Ltd in improving and
increasing the number of sales being made by the company.
CONCLUSION
From the above project it can be concluded that develop the techniques required to solve
the problems in the context of the business. In this project collection and analysation of the
primary and secondary data for the decision-making has been made. This project used statistical
tools and techniques for the analysation of the problems and business decision-making.

REFERENCES
Books and Journals
Farooqi, R. and Iqbal, N., 2019. Performance evaluation for competency of bank telemarketing
prediction using data mining techniques. International Journal of Recent Technology
and Engineering. 8(2). pp.5666-5674.
Feng, Y., and et.al., 2022. A dynamic ensemble selection method for bank telemarketing sales
prediction. Journal of Business Research. 139. pp.368-382.
Hermawati, A., and et,al., 2019. Concept of telemarketing study and its type and importance.
Journal of Critical Reviews. 6(5). pp.138-142.
Jiang, Y., 2018. Using logistic regression model to predict the success of bank telemarketing.
International Journal on Data Science and Technology. 4(1). p.35.
Kimmel, P.D., Weygandt, J.J. and Kieso, D.E., 2020. Financial accounting: tools for business
decision-making. John Wiley & Sons.
Peleg, M., 2019. Beta distributions for particle size having a finite range and predetermined
mode, mean or median. Powder Technology. 356. pp.790-794.
Pugliese, D. and Senna, H., 2018. Business decision making: Studying the competence of
leaders. Revista de Gestão e Projetos. 9(2). pp.01-19.
Yalcin, A.S., Kilic, H.S. and Delen, D., 2022. The use of multi-criteria decision-making methods
in business analytics: A comprehensive literature review. Technological Forecasting and
Social Change. 174. p.121193.
Yang, J., and et.al., 2022. Social media data analytics for business decision making system to
competitive analysis. Information Processing & Management. 59(1). p.102751.
Online
TESTIMONIALS, 2021. [Online]. Available through: <https://toucantelemarketing.co.uk/>