Business Decision Making - TUI Group
Added on 2020-01-28
22 Pages4504 Words71 Views
Business Decision Making
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1...........................................................................................................................................31.2 ..........................................................................................................................................41.3...........................................................................................................................................5TASK.2............................................................................................................................................62.1...........................................................................................................................................62.2...........................................................................................................................................72.3...........................................................................................................................................72.4...........................................................................................................................................7TASK.3 ...........................................................................................................................................93.1...........................................................................................................................................93.2.........................................................................................................................................113.3 Covered in PPT...............................................................................................................123.4.........................................................................................................................................12TASK 4..........................................................................................................................................124.1.........................................................................................................................................124.2 ........................................................................................................................................134.3.........................................................................................................................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONIn making the appropriate decisions the employees have to use appropriate skills andknowledge. Business leaders have to make so many decisions for the betterment of the entity andit having a influence on the success of firm in the competitive market. Sometime these decisionswhich are taken by the business leaders have an impact on the consumers, staff members as wellas in the market also (Barry and Edgman-Levitan, 2012). When the higher authorities make thedecision then they are having a different purpose and according to that they have to manage theirorganisational activities which helps in attaining the targets.TASK 11.1There are distinctive sources which can be used by the employees of TUI Group forcollecting the appropriate data which helps in attaining the goals and objectives. To reap thegood outcomes staff members have to do proper survey. Different methods are:Primary Data: This source is helpful in collecting the specific research projects and have tomeet the requirements of research projects. Different methods for gathering primary data are:Interviews: The employees can meet the different people and take the face to faceinterview or by using telephonic calls (Cronan and et. al., 2011).Questionnaire: the staff members of TUI Group can set the different questions accordingto the information which is to be collected and then it is to be filled by consumers. Observation method: In this they should do observation of the particular individualperson and in this information and data to be obtained by the observation way. ScheduledMethod: This method is also helpful in collecting the methods and it is justsimilar to the questionnaire tool. In this scheduled method questions were asked by thespecial assigned people. It also assist in resolving the obstacles along with themisunderstanding which occurs in front of the users (Fassin and Buelens, 2011). Secondary Data: In this information or data not collected by the user directly as it is a secondhand data so it is collected from the different sources. Tools and techniques for collecting thesecondary data are:
Internal source: The employees of TUI Group can collect the data by sales reports,financial statements as well as demographic profile of the consumers. Along with thereports and feedbacks from service users and dealers. External source: It includes the libraries, business journals, internet etc. Along with thisthey can gather the information from government departments (Ford and Richardson,2013). M1There are different sources which is helpful in gathering data so that they can attain theirgoals and objectives. If they are using primary source then they collect actual and first handinformation by using different methods which include interview, questionnaire and observationmethod. Another one is secondary source which assist in collecting second hand information andmethods are online, articles etc. 1.2 Survey methodology is a field which is applied on the statistics which is based on thehuman research survey as it helps in studying or analysing the sampling of the individual unitsfrom a grouping. The employees of TUI Group have to use relevant collection technique whetherit is questionnaire, interviews etc. Each and every company have to do regular survey so thatthey can collect the accurate information along with the opinions and suggestions from thedifferent person (Frey, Schulz-Hardt and Stahlberg, 2013). The employees have to makequestionnaire and it includes the different set of questions which helps in identifying the areaswhere they have to develop the services. Survey methodology includes personal interview, mailsurvey, telephonic interview etc. Personal interview: It is a face to face survey method which helps in gatheringinformation when the specific population to be targeted and the purpose of this method is toexplore the responses of the different person. Mail survey: It is a tool of research and quantitative in nature. This method having a aimso that they can get the information about the satisfaction of consumer. It is an another way tocollect the data. Telephonic survey: This method is also helps in collecting or gathering the informationand the employees of TUI Group do the random calls to the respondent person. This includes theaccurate format with a proper time limit (Gabrielsson and Gabrielsson, 2013).
After using these type of tools and techniques then they have to do sample framing inwhich they have to analyse the information which are gathered from the different consumers. Byusing the process of sampling, the staff members of TUI Group have to select the group ofservices users who are taking the services of business entity and they are distinctive from eachother which will succour in collecting information and by using that data they can get bestresults. 1.3This method is included in primary research which helps in collecting or gathering theinformation or data (Gigerenzer and Gaissmaier, 2011). This questionnaire is based on 90consumers of TUI Group and for this the employees have to use random sampling method whichwill succour in capturing the information related to consumer satisfaction. Name:Age:Gender:Q1. Are you using the products and services of TUI Group?Yes NoQ2. How often do you typically use the services of TUI Group?Less than 6 monthsMore than 6 months Less than 1 yearMore than 1 yearQ3. Are you satisfied with the services of TUI Group?Highly satisfiedSatisfiedNeither satisfied nor dissatisfiedQ4. Have you ever contacted the consumer service of TUI group?YesNoQ5. If you contacted for the consumer services, then all the problems resolved to yoursatisfaction?
YesNoQ6. How much rating do you give for the products and services as well as facilities of TUIGroup?10% to 30%30% to 60%60% to 100%Q7. On the basis of your experience with the services, do you take the services again?Definitely willProbablyDefinitely will notQ8. Any suggestions or opinion for the development of services of TUI Group? If necessary?TASK.22.1PLACESCUSTOMERS%AGE OF CUTOMERSCOST (£)JAPAN1415.55555555569785RUSSIA1921.11111111115563BRAZIL2123.33333333336231INDIA1213.33333333334563CHINA88.88888888895334UK1617.77777777781256TOTAL90MEAN5455.3333333333MEDIAN 5448.5MODE993LOWER RANGE1256UPPER RANGE9785INTERQUARTILE RANGE8529STANDARD DEVIATION2749.7143609231
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