The assignment report presents a plan to collect primary and secondary data for a new coffee company. The plan involves using questionnaires to acquire primary data and conducting market research to gather secondary data. Microsoft Excel tools were used to analyze the data. The results show that investing in project A (coffee business) is more feasible, with a net present value of £5722 compared to project B's £1339.5. Therefore, it can be concluded that developing the new product is a viable business proposal for the company.