This presentation provides insights into the business decision-making process, including data collection plan, tools, survey methodology, sampling frame, and interpretation of sales data. It also explores the trends in sales data and provides references for further reading.
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BUSINESS DECISION-MAKING
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TUI TRAVEL GROUP TUI Travel & Group is a leading British tour operator who renders best quality travelling services to provideexcellenttravelling experiences to the people.
DATA COLLECTION PLAN Primary sources:This sources are new in origin and investigator need to carry out a new research for the same. It provides firsthand information which helps to resolve researcher’s specific issue and problem. Secondary sources: This sources are not new in nature because such information already has been gathered earlier by someone else for different objective.
DATA COLLECTION TOOLS Tools for primary data collection Survey (field, telephonic or web) Questionnaire Structured and unstructured interviews Experiments Observation Tools for secondary data collection Journal articles Case studies Newspaper Books Internet TUI’s annual financial reports
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SURVEY METHODOLOGY It is a technique of primary data collection that gather data from the sample units by using different instruments like questionnaire and evaluate the same for the purpose of concluding the entire population. In the current plan, it has been decided to conduct an online survey by creating e- questionnaire which will design a set of questions keeping into account TUI’s information need to introduce a new tour product in the market.
SAMPLING FRAME Simplerandomselectionisconsideredunbiasedandappropriate,inwhich, randomly a number of 50 customers will be selected from whom questions will asked as per their voluntary consent. Biasfree selection helps to find out the right information about target audience and enable TUI to successfully introduce the new goods.
HISTOGRAM FOR THE PRICE AND TOURIST FREQUENCY IN MOROCCO 0-625625-12501250- 1875 1875- 2500 2500- 3125 0 5 10 15 20 25 30 35 Histogram Frequency Price Frequency Aspertheresultsfoundedthat majority of the visitors are likely to pay reasonable or average prices of 1250-1875atafrequencyof31 (34.44%).
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LINE GRAPH Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4 201420152016 0 50 100 150 200 250 300 350 400 Sales in Southern Europe
COLUMN GRAPH Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4 201420152016 0 50 100 150 200 250 300 350 400 Sales of tours in Southern Europe Sales (jn 000s)
INTERPRETATION As per the results founded, it is presented that sales in Southern Europe of tours show case the growing trend till the end of Q3 of 2014 but in the last quarter, it came down to 123,000 which showcase less number of tourists mainly due to off season. However, thereafter, in the next year, it again shows a growing trend to 243,000, 325,000 and 375,000 and in the last, came to 130,000 in the last quarter because less number of tourists visited the attractive destinations this year due to off-season. In 2016, it grown up to 250,000 by 92.31%, 330,000 by 32% and 360,000 by 9.09% from the last quarterly sales. However, at the end, it resulted down to 140,000 at YOY decline of 61.11% which is comparatively less that decrease in the previous year in the same quarter as it was 65.33% last year.
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TREND LINE Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4 20142015201620172018 0 50 100 150 200 250 300 350 400 Sales of Tour in Southern Europe Actual Forecast Past Forecast Future Axis Title
INTERPRETATION Finding the results, it can be said that in the future years, 2017, quarterly sales for the first three quarter is expected to grow to 254, 252.27, 250.54 whereas as in the last quarter, it is expected to decrease to 248.81. In the next year, 2018, the projected sales were founded to 247.08, 245.35, and 243.62 and in last, it will turned downward to 241.88. High sales will drive larger revenues to the TUI Group, in addition, it can be suggested to utilize effective promotional strategies, discounting and offers and launch a new tour at other tourist destinations as well to drive exceeding consumer base.
REFERENCES Link, D.F. and et.al., 2017.Management techniques for non-traditional network and information system topologies. U.S. Patent 9,537,731. Safwan, E.R., Meredith, R. and Burstein, F., 2016. Towards a Business IntelligenceSystemsDevelopmentMethodology:DrawingonDecision Support and Executive Information Systems.
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