This report focuses on the financial and non-financial factors in business decision making and their implications on stakeholders. It discusses investment appraisal techniques and how to identify the feasibility of investment projects. The report also explores the advantages and disadvantages of payback period and net present value (NPV) in decision making. Additionally, it highlights the importance of financial and non-financial factors in the decision making process and provides examples of each. Overall, the report emphasizes the significance of effective decision making in achieving business objectives.