Business Decision Making

Business decision making
NAME OF STUDENT
NAME OF COLLEGE
AUTHORS NOTE
Running head: BUSINESS DECISION

BUSINESS DECISION
Executive Summary
In this report decision making of Lego to form partnership with Chinese firm Tencent has
been examined and it was found that decision of collaboration has been suitable approach as
it would lower risk while expanding business in new markets of China. Also alliance with
local firms will help Lego exploit knowledge and capabilities of local enterprises which will
ensure easy as well as rapid expansion move.
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BUSINESS DECISION
Contents
Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Analysis and Discussion.........................................................................................................................3
Recommendations.................................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................6
Appendix...............................................................................................................................................7
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