Business Decision Making for Posturparcel Company

This report discusses the importance of business decision making for Posturparcel company and performs SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It also includes a plan for data collection and discusses the issues involved in complex business decisions. The report covers topics such as appropriate business decision making models, key characteristics of decision-making problems, and methodology tools and techniques to analyze data. The subject is Business Decision Making and the course code is not mentioned. The course name and college/university are also not mentioned.

Business Decision-
making

Contents
INTRODUCTION...........................................................................................................................2
REPORT TASK...............................................................................................................................2
TASK 1............................................................................................................................................2
1.1 Use an appropriate business decision making model and identify a key problem within the
business to emphasise the framework of business decision making and the key characteristics
of decision-making problems.................................................................................................2
1.2 Create a plan for the collection of primary and secondary data for the above business issue
and discuss the issues involved in making complex business decisions................................4
1.3 Following are appropriate methodology tool and techniques to analyse the data ...........5
Qualitative data analysis techniques.......................................................................................6
TASK 2............................................................................................................................................6
2.1 Swot analysis of Posturparcel company...........................................................................6
2.2 Relevant use of Business decision making model and the Process of Decision-making10
TASK 3..........................................................................................................................................11
Determine a major issue and suggest some problem resolving method to improve the decision
of the organization................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................14
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INTRODUCTION
In this report it studies about the business decision-making which company implement to
perform the activities into the organization or helps in choosing the appropriate option into the
organization because without any decision company didn't perform the task with full efficiency
and chance to create disruption in performance without an appropriate decision- making. So,
basically it clearly describes that how business decision-making is very important for every firm
because without a relevant strategic decision organization can't achieve its objective with full
productivity. In this report it discusses about the decision-making for ‘posturparcel’ delivery
company basically company plan to operate its business in UK market so, on that basis company
need to perform swot analysis and create a strategy to attract the number of customers and UK
shipment towards their company (Agrawal., 2021).
REPORT TASK
TASK 1
1.1 Use an appropriate business decision making model and identify a key problem within the
business to emphasise the framework of business decision making and the key
characteristics of decision-making problems
Business decision making model are used to manage the team members for future benefits of
the companies. It is a process which include several types of method to analyse and overcome
from a difficult challenge that the company will face in their future practices. There are some
appropriate models that have to be followed by the courier company for growing and expanding
their services are as follows:
 To provide the fastest delivery services to their customer.
 Fix the limit of parcel size and weight limitation.
 Provide the tracking number of parcel to their customer.
To starting up any business it is difficult to develop the strategies for the business by creating the
problem or barriers free decision making while in this process of forecasting the manager faced
lot of difficulties to emphasise the framework of business decision making that why the company
usually prepare the plan using appropriate model for the company. But there is some chance to
arise new difficulties for starting up a new company because the forecasting plan of the company
is all based on other competitors’ company past drawbacks and key points (Al Balushi, Locke
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and Boulanouar., 2018). In terms of opening the new courier or delivery company there are some
key problem that are arises in day to day works are as follows
 It is difficult for the company to handle multiple customers through online platform. The
courier company work with multiple e-commerce business, it is difficult to the
management system to manage all the orders and also the customer payment mode.
 Sometime the delivery takes more time, it decreases the customer faith in the company
and also increase the chance of losing the customer.
 At the time of delivery, it is the biggest challenge to deliver the goods safely without any
damage if any damage take place the image of the company effected also effect the
amount of payment.
 It is also a responsibility of the service provider to update the delivery status timely. It
increases the transparency with the customer.
 The company face difficulties to control the cost and operations, like distributing,
selecting the vehicle, planning delivery routes and more manually might require a large
team of specialist.
To overcome from this challenges, the company have to focus on adopting new ideas and
technology by creating a special software which record all the parcel details, payment details and
update tracking automatically. It also helpful in sorting the parcel according to their features,
areas, size and weight (Derbel and Boujelbene., 2018).
Characteristics of business decision making problem
 The problem of decision making is depends upon the rational thinking. The supervisor
attempts to for see the various achievable impacts of a decision before a specific one.
 It is the procedure of choosing the better from among the present options.
 It includes the measurement of multiple present options. The best selection among the
given options will be created only when the limitations of all of them are described and
measured.
 The process of decision making is the last commodity because it is preceded by the
communication and consideration.
 This is the main goal to meet the firms decision making objectives.
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 It includes some several commitment. Administration is agreed upon every decision it
takes.
1.2 Create a plan for the collection of primary and secondary data for the above business issue
and discuss the issues involved in making complex business decisions.
Primary Data plan: The primary data is useful for collecting the true and fair view of report.
The new company is adopted this technique for observing and analysing the condition and
demand of the market by collecting all the data the company focus on creating the monopoly and
risk free business by providing the customer satisfaction. The new starting courier company also
collect the knowledge about customer needs and wants by research. There are some ways to
collect the data are as follows:
 Surveys: It is most favourable way to collect the clear information. The company move
from one to another way for collecting the information and customer feedback. It also
helps the business to make the position in the market by analysing the competitor
company drawbacks.
 Interviews: It is way to create interact with one to another group where one group is put a
question and the another group have to be answer that one.
Secondary Data plan: It is the data which is collected by someone other than the primary
researcher. The secondary data is easy to collect because it is prepared already by someone and
the data of secondary data is not an original or pure data. This data is available at government
website, books, journal articles and many more social networking site. It is also helpful for the
courier company to analyse and observe the information about the competitor company. (Ebert,
Fisher and Gaither., 2018) There are some characteristics of secondary data plan are as follows
 Less time consuming: This type of data take less time is comparison of primary data.
 Less Expensive: The cost of collecting the data is very low and sometimes free of cost.
Types of issues involved in making complex business decisions are as follows:
 Lot of information: The more information for any company or firm is useful but if that
collected information is not systematically prepared it can become overload.
 Lack of information: If the company collects less information then it creates a problem in
making the business decision.
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Every starting company analyse the data in methodology tools which include quantitative,
qualitative and mixed method tools and techniques. The courier company also used these
techniques and methodologies are as follows:
1.3 Following are appropriate methodology tool and techniques to analyse the data
Quantitative method: It is the type of method which is used to analyse the information in terms
of numbers. It helps to collect the data in depth with proper way, that means the researcher make
its own general statement about what is likely to be true overall like:
1. What is the expected price range for delivering goods over an area of 5 to 10km?
 10$ to 15$
 20$ to 25$
 30$ to 35$
2. What is the Maximum parcel weight you want?
 1kg to 5kg
 10kg to 15kg
 20kg to 25kg
Also it involving some statistics, measurements, computations percentage and another
information as the essence of quantitative information is in numerical and statistical manner.
Methods of quantitative information examines it functioning with algorithms, tools of
mathematical examines and software to change the information and uncover display that express
the business worth.
For example: The analyst of financial information can fluctuate one or more variables on a firm's
excel balance sheet to assessment their workers futuristic financial performance. Examination of
quantitative data can also be utilized to support the information to assist a firm with a
arrangement of a competitive price for its new commodity. There are some steps which are
included in this method
 Analysis of regression: Analysis of regression is a kind of statistical analysis technique
that identifies the relations among the autonomous and parasitic variables. In terms of
finance, regression is defined as a technique to assist investment and financial supervisors
worthy assets and identify the relations variable in product prices and stocks.
 Examinations of hypothesis: It is the analysis of data method that utilizes the information
of sample to test a hypothesis. The analysis of hypothesis is a statistical test technique to
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formalize an estimation and identify if it's plausible and factual. In this method, an
analyst creates two hypotheses.
Qualitative data analysis
It is described as process of identifying, examine and interpreting of the frame work and
theme in written data and determine that how the framework and themes helps answer the
research question.
Qualitative data analysis techniques
Deductive approach- This approach is used by those researcher who already have some
knowledge about the topic. The main objective of this approach is to gather the dat correct and
accurate which support the theory and hypothesis.
Inductive approach- Through this approach the researcher and the analyst are able to
collect the appropriate amount of data about the topic which the researcher have interest. Due
this they can easily investigate the data for patterns. The main objective of this approach is to
find out the framework of the data.
TASK 2
2.1 Swot analysis of Posturparcel company
Posturparcel company is provided courier delivery services to across the nation and it
find some business- making procedure while collecting the data and perform the activity of swot
analysis of the organization so, it helps the firm to recognize the issues arriving while they setup
the company into the market because it's very important for the organization before establishing
the business is to know the competitors which already create its goodwill into the market and
capturing half of the market and stable for the long run in the market. So, on that basis its first
need to understand the concept of decision-making process.
Basically it means the step-by step procedure which provide permission to the
professionals to solving the issue of weighing proofs, analysing options, and shutting a way from
there this also describe the procedure which gives a choice at the end, to assess whether the
decision was the correct one. After knowing the concept of decision-making now, posturparcel
courier service analyse the strengths, weaknesses, opportunities and threats which assist the
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enterprise to know its stability and the area of improvement so, that company can overcome it
weaknesses.
Swot analysis of Posturparcel courier delivery service:
It’s very important to know the meaning of SWOT analysis helps in determining the
strength, weakness, opportunity and threats of the company which assist to know the financial
condition of the business in relation to its competitor (Hamrouni, Korichi and Bourouis., 2018).
Strengths: when company perform to analyse the swot then it's determine that there is some
strength of posturparcel firm following are:
 Trust of the customer: This was the biggest strength of the company is customer loyalty
because a person couriers its parcel from one place to another and they give that goods to
the company for the delivery purpose that means they know that it delivers the goods
from one place to another with full safety and it maintain the trust on them.
 24*7 availability of the company: This is also one another most important strength of the
organization is they available to the customer in 24*7 and provide better services to the
customer because of that consumer never stop to take the service from the company and
attract more customer towards the company.
Weaknesses: If company having some advantages then they some disadvantage also. So,
basically after analysing the strength of the business then company also identify some weakness
of the company and the following weaknesses are:
 Adoption of new technology: In posturparcel organization company face difficulty in
adopting new technology into the company because it creates difficulty for the enterprise
to accept changes suddenly into the organization and employees of the business too. If
company not having better, IT department into the entity then courier service website not
working properly and crash from time to time (Kaur and Sharma, 2018).
 Research and development: This will also become a weakness of the company if they
don't follow the constant changes in the service. Without proper research and
development department they can face difficulty to establish courier service into the
another level.
Opportunities: The various opportunities that are available in posturparcel company are often
due to the external environment. Acquisition action can become a good changer for courier
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service business. Your SWOT analysis of the firm necessary to get more focus on this specific
topic:
 Make more inventions and innovation: In this point of organization want to beat it rivalry
company then they have a better opportunity to invest more on inventions and new
innovation because this only attract the customer towards the organization and take the
company to the next level because new invented and innovated services are always in the
demand.
 Create fast service: It’s another big opportunity for the company is to make their system
faster than its current system and try to decline the time of courier delivery and need to
try to provide better services in less time duration (Lin., 2021)(Mathias., 2018).
Threats: After analysing the company opportunities it determines the threats of the organization
which create a disadvantage for the business.
 Political interference: It is one of the major threat of the company is the interference of
the political party if you set up your business in any country market then it's important to
follow the all the rules and obligations of the firms otherwise, political party become a
big threat for the business and create difficulty in stability of the enterprise.
 International rivals: This is also an another threat for the company is coming of
international competitors in the market. This point tells about that if any international
rivalry company coming and setup its business in local market then it's break the
customer of the company and also decrease the service revenue of the firm.
Competitors of Postparcel company
 Hermes courier company: It is an international courier service company self-owned by
the Otto group which is the biggest delivery business of mail ordering in the globe. It
permits the companies in the UK to supply the goods across over the 20 nations around
the globe. It includes overall 15000 individual and functions with around the 100 top
sellers over the Europe.
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 FedEx E-Commerce courier firm In UK: It is one of the big largest Logistics firms to
Internationally provide delivery over the different nations. It was setup in 1971 and has
been a most famous choice for the companies around the globe for higher than two
decades. It has important activities in the UK and permits companies to supply goods to
consumers across the 220 nations and territories around the globe.
 DHL courier partner in UK: It is a cross border courier service firm that was discovered
almost 50 years ago. It is one of the biggest suppliers of delivery services executing in the
UK with higher than 380000 workers and available in across the 220 nations and
territories over the globe.
 DTDC Courier delivery firm in UK: It is a Cross- border shipping firm that was
discovered in 1990. It gives an important and delivery services in the UK also in another
nations, with across 35000 workers in a world. DTDC provides e-commerce companies
over the 240 nations and territories.
Market trend analysis of the Postparcel company
The above line chart show the market trend of Postparcel company in which since 2014 it
decreases but then it slowly increases in every and year and highest in 2014. So, in that case it
show that the Courier business is highly demand in 2020.
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2.2 Relevant use of Business decision making model and the Process of Decision-making
Uses of business decision making model
 Better uses of funds: This is one of the most important use of the business decision
model to the better utilisation of funds in the organization. If company create better
decisions then it help the firm to the most appropriately use of funds.
 They are dealing with the issues in the management: If any problem arise in the
organization then its create takes decisions to resolve the problem which are arise in the
company at the time of performing the business tasks.
 Growth of a business: The business growth is also depends upon the decisions which are
introduce in the firm to create better growth in the organization.
 Achieving goals and objectives: With the help of good decision making company can be
effectively achieve their targets and objectives in a very appropriate manner but the
decision should be very reliable and to be better to meet the objectives.
Process of Business decision making model
 Determine the objectives: This is one of the most important point to analyse the
objective of the company and focus only on that goal so, that it can help to achieve them
to achieve the objectives of the organization. In this process company need to identify the
problem which occur while performing the activity of the firm.
 Collect appropriate information: when business determine the decision, it's time to
collect the appropriate detail to that choice. Do an internal activity, and continuously
focusing on that area where the company has succeeded and failed in fields related to its
decision (Minciu., Berar and Dobrea., 2020).
 Determine the options: Decision-making procedure helps in identifying the alternatives
of appropriate information and determine possible answers to your problem. There are
various alternatives to apply when trying to meet an objective.
 Weigh the proof: If company determine various options weigh the proof for or against
said options. See what businesses have done in past to get achieve in these fields, and
take a better look at your companies own achievement and losses. Determine the
disadvantage of each and every options.
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 Select among the options: In this part of the process now, company actually take the
decision for which alternative is best use to perform the objective of business. Basically it
determined and clarified what decision organization necessary to take, collect all
appropriate information, expanded and accepted the strong way to take. It should be ready to
select.
TASK 3
Determine a major issue and suggest some problem resolving method to improve the decision of
the organization.
 Major issue for the company is delay in shipments: There was a very big problem for
both the receiver and sender when a packaged is delivered late. No company want the bad
reputation in the market for failing to meet the courier delivery duration because it also
effects the goodwill of the business. If the customer courier misses its delivery deadlines,
then your consumer will be disturbed and inconvenienced (Savur, Provis and Harris.,
2018).
Technique to resolve the problem of late shipment: The better technique to resolve the issue is
comprehensive investigation into the courier's reputation. Take a look at their consumer assertion
and analysis before creating a choice there is having a lots of 5 star reviews for on -time courier
delivery from one place to another is a good sign you can trust on that courier service delivers
they can deliver your items on time.
 Competitors prices: It was an another major problem in the company is the price of the
competitors basically in every organization when company establish a business in the
market then those competitors who already present in the market its current price of the
service is affect the upcoming price of the company because if they provide they already
capturing the market and they know what is the desire of the consumer and which at what
price consumer shift into another service.
Technique to resolve the issue of competitive pricing: The best method to resolve the problem of
competitive pricing is if organization want to earn more profit then they need they have to reduce
the prices of the courier services. It’s important for the company to choose the appropriate rate
for the delivery services because it get attract the customer towards the services of the company
and also increase the revenue of the service. Because every customer wants relevant price for the
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service if some company provide higher services to the consumer then they shift from one
service to another (Taylor., 2021).
 Customer dissatisfaction is another major problem: This is another major problem to
create disruption in the performance of the organization is dissatisfaction consumer. It
dissatisfied when company fail to provide better service to the customer or unhelpful for
the consumer in that situations it creates bad impact on the business reputation. It's duty
for every company to give quality of service to the customer and satisfy the customer
needs and wants. If company treat its customer with full respect, then it will provide
better results to the customer. Basically these are some major issues which create
instability of the business in long run.
Method to resolve the problem of customer dissatisfaction: It was a very highly effective
technique to maintain the stability of the customer in the company that is politeness of the
company it means if company talk very politely to the customer and provide better or quality
service to them then it’s really efficient for the firm to maintain its stability. Because its nature of
every customer they attract very less price, quality and better service for the company and if any
company fulfil the need with these three factors then the demand of that company achieve the
level of heights (Toti, Diallo and Huaman-Ramirez., 2021).
CONCLUSION
As it is concluded from the above report that the decision making process is help the
company to take effective decision regards to collect the appropriate alternatives and choose best
out of them this also assist the business to take appropriate decision for the performance of task
into the company but it’s very important for every organization to make correct decision
otherwise it create big problem into the enterprise not helpful to achieve the objectives of entity.
On the basis of above report it also concluded that determine the issue while making a business
decision and also the significance of decision-making, it also gather the primary and secondary
data of the company problems and talk about the problems which involved in creating the
complex decision-making, also it select the relevant tools and methods to analyse the data of the
business. On the other hand, in task 2 it performs the swot analyse of the company to know the
position of the postureparcel company and the process of decision-making in the organization. At
the end it determines some major issue in the organization and suggest some various problem
solving method to resolve the problem.
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