Project on Changes in Organisation Structure : Sainsbury
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Added on 2020-06-06
Project on Changes in Organisation Structure : Sainsbury
Added on 2020-06-06
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BUSINESS DEVELOPINGMANAGER
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Creation of plan for the collection of data............................................................................11.2 Methodology of survey and sampling frame........................................................................21.3 Questionnaire........................................................................................................................3TASK 2............................................................................................................................................52.1 Summarization of collected data...........................................................................................52.2 Analyse the result of survey..................................................................................................72.3 Analysis of data using measure of dispersion.......................................................................92.4 Quartiles, percentiles and Correlation coefficient...............................................................11TASK 3..........................................................................................................................................113.1 Creation of graphs...............................................................................................................113.2 Creating the trend line.........................................................................................................173.3 Presentation.........................................................................................................................183.4 Formal report ......................................................................................................................18TASK 4..........................................................................................................................................194.1 Various serve system for the various level.........................................................................194.2 Critical path.........................................................................................................................194.3 Use of financial tools..........................................................................................................21CONCLUSION..............................................................................................................................22REFERENCES..............................................................................................................................23
INTRODUCTIONIn every organization it is required to take business decision in an appropriate mannerwith time. Generally, in enterprise the decision are those which is made on the basis of availableinformation and data with them organization become able to attain its goals and objectives.Moreover, it is required to understand the shopping criteria which is being already having animpact on the shops and malls too (Bayne and Woolcock, 2011). Even though use of advancedtechnology has changed the business scenario in today's world. This project is based onSainsburry which is a retail firm who serve millions of people with their product and services. Inthis assignment, company needs to take an big and effective decision which also enable thingthat generate the profit in increasing the operating environment in great way. Even a survey isalso organised to collect needed information in right context too. TASK 11.1 Creation of plan for the collection of dataThere are two important methods which helps in collection of information from differentsources. These methods are known as primary and secondary. Both these methods have theirdifferent roles, advantages and disadvantages. The management of Sainsbury feels the need toconduct research about determination of the impact of technological innovation and multichannelshopping upon the business operations of street shops and ascertain its importance for their ownbusiness functions. At current Sainsbury is providing their products from both mode offline andonline. Application of the primary method helps to gather the real views of respondents about theimpact of technological innovation and secondary method helps to ascertain the impact oftechnology through analysis of past data. The main purpose behind such research is to bringchanges in their organisational structure according to current market needs. It helps to improvequality of products, attraction of large number of customers, high brand image and high marketshare.Primarymethod: It is considered as proprietary research which includes collection ofdata which is directly related to research subject and area. Here, research is done by going to themarket place for determination of information which is needed. It helps to ascertain real andaccurate information which is not biased in any form. It helps to gather important conclusions.The major advantage which is associated with this method that it helps in making of smarterdecisions in respect of their products and services. The different methods which are used to
perform market research includes interviews, questionnaire,observations, focus group and fieldtrials. Interview: This includes face to face interaction with each respondents. It helps to attainthe depth answers from the participants. Here, researcher have the opportunity to clarifythe questions and record the opinion and attitudes. It is time consuming method asinvolves the process to visit each and every individual.Questionnaire: This includes the process of formulation of different questions accordingto their research topics to gather their views. It is of two types open-ended and close-ended. In the present report, close-ended method is used because it helps to collectinformation in less period of time (Ferrell and Fraedrich, 2015).Observations: This includes the process of collection of information through assessmentof the behaviour of participant. Here, behaviour and reaction of respondent is recorded onoccurrence of different situations. Secondarymethod: This method includes the process of collecting information from thedifferent published sources like newspapers, articles etc. Such information is not directly relatedto research matter. To interpret important information need to research of many secondarysources. It saves the time and cost of researcher.1.2 Methodology of survey and sampling frameThe main aim behind conducting research by the management of Sainsbury is thatdetermine the impact of their multichannel shopping mode upon the business of local shops andits contribution in improvement of their profitability. They also wants to cover many otherimportant topics like determine about frequent change in the shopping habit of buyer,motivations behind such change, different shopping platforms which are used by them and itssocio-economic impact. It helps to collect preferences of customers and bring necessary changesin their product (Ford and Richardson, 2013).Research methodologies: It is referred as the process which helps in collection ofinformation about current performance of organisation. The two different methods which areavailable in front of researcher includes primary and secondary. In the present report, primarymethod is selected to carry out research activities. Close-ended questionnaire is prepared whichcontains 10 different questions.
Sample framing: It is the process of outlining of the activities regarding selection ofrespondents. There are different methods which are used to conduct research. These are knownas cluster, stratifies and random. In the present report, random sampling method is used tochoose respondents from total population. This method is used because it is difficult to conductresearch from whole number of customers. So, due to having limited period of time this methodis preferred and choose 40 respondents for further activities (García-Peñalvo and Conde, 2014).The different questions which are framed through use of primary method are asked torespondents to attain their feedbacks.The different research topics which are covered present report and questionnaireincludes: Impact multichannel evolution techniques on business of street shopImportance of technology for SainsburyGather the feedback from respondents about their current products and servicesAscertain their different preferences 1.3 Questionnaire.Questionnaire is such which include some questions which is related to the research andeven this also help in collecting the important information and strategy in right context too.Normally, it is such section that consider the research in proper manner so that beneficialresponses can be received. Questionnaire is basically related to identify impact of technology onhigh street shops and malls. Moreover, survey for the gathering of information is being done on40 respondents (Groebner and et. al., 2011). Importance of questionnaireQuestionnaire is one of the effective technique which is used under primary method forcollection of views of respondents. In the present case, close-ended questionnaire is formulatewhich helps to save the time and cost in attaining the views of respondents. The different kind ofimportance are defined below:Ascertainment of more reliable informationTime saving and cost efficient procedureEasy to interpret information and draw important conclusionsHelps to bring authenticate changes according to the views of respondents Questionnaire
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