Business Development Management

Business
Development
Management
Trip to Amusement Park

Introduction
• Hospitality industry mainly focuses on the service
that they are providing to the customers.
• Customer satisfaction is essential factor to look
after by the company (Study.com).
• Additional service is being provided by the
company so as to attract the customers to avail
the service from them (Legrand, Chen and Sloan).
• Feedback is essential for the improvement of the
services in the market by the company.

Trip to Amusement Park
• The company often provide one day trip to amusement
park, which is included in the package.
• The additional service lure the customers towards the
company so that they can avail the package from the
company.
• The trip can be conducted by the company within $250 to
$750 in Canada.
• These enable the company to expand in the market and
generate revenue in the process.

Advantage of the Additional
Service
• The additional service i.e., ‘trip to amusement park’ will
attract vast number of customers from the marketplace.
• Enables the company to become popular in the market
with the attractive additional service within the package
(Molina-Azorín et al 45).
• Enhance the image of the company in the market.
• Helps in building the awareness regarding the service
that the company is providing to the customers
(Giebelhausen et al 117.

References
• Legrand, Willy, Joseph S. Chen, and Philip Sloan. Sustainability in the Hospitality
Industry 2nd Ed: Principles of Sustainable Operations. Routledge, 2013.
• Molina-Azorín, Jose F., et al. "The effects of quality and environmental management
on competitive advantage: A mixed methods study in the hotel industry." Tourism
Management 50 (2015): 41-54.
• Giebelhausen, Michael, et al. "Touch versus tech: When technology functions as a
barrier or a benefit to service encounters." Journal of Marketing 78.4 (2014): 113-
124.
• Study.com. "Sectors & Services Of The Hospitality Industry - Video & Lesson
Transcript | Study.Com". Study.Com, 2020,
https://study.com/academy/lesson/sectors-services-of-the-hospitality-industry.html.