Business Development Plan for Becka's Bakery

BUSINESS DEVELOPMENT
PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
BUSINESS PLAN...........................................................................................................................1
Executive Summary ....................................................................................................................1
Company Overview and Product Details.....................................................................................1
Situational Analysis ....................................................................................................................2
Market and Industry Analysis .....................................................................................................4
Competitor Analysis ...................................................................................................................5
Market Segmentation, Targeting and Positioning.......................................................................6
Marketing Mix.............................................................................................................................7
Financial Plan...............................................................................................................................8
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Small business enterprises generally deal with the established and known products as
well as services. On the other entrepreneurial ventures pay attention towards the new and
innovative offerings. Entrepreneurs are individuals who start and run business with a limited
number of resources and planning them accordingly. They have to undertake all the risks and
rewards of the business and their business ventures. Business idea encompasses new products or
services rather than existing business model. Entrepreneurial venture target higher returns with
equally higher level of the uncertainty. It undertakes risk for financial security, arrange for
capital, locations, raw materials, skilled employees. Sales, marketing and distribution are
important aspects which are controlled by enterpriser. The present report provides a Business
plan for Beckas Bakery for bringing new products and services in the market. It will provide
about the new products, situational analysis, competitor analysis, segmentation, targeting and
positioning of products, marketing mix and financial plan.
BUSINESS PLAN
Executive Summary
The food and beverage market is growing very speedily with changes in customer tastes
and preferences. Needs and demands of consumers is changing continuously following the social
trends. It has laid significant importance on the company to bring new products analysing the
current scenario that will be acceptable by people. People after the pandemic had became very
conscious about their health and have changed their preferences towards food that increases their
immunity. Becka's Bakery has brought a new business idea of selling immunity booster cup
cakes and bakery products.
Company Overview and Product Details
Becka's Bakery is a retail business selling cakes and bakery products in UK. The
company is established from last 30 years and have large and loyal customer base for the people.
It has stores around different locations in UK and provides delicious cup cakes and other quality
bakery products. The financial performance of the company is also adequate but the pandemic
has affected sales significantly.
Analysing the current heath environment company has planned to come up with new cup
cakes that are rich in dry fruits ingredients and which boosts the immunity of people. Such
immunity booster cup cakes will be accepted by the market as people are great need to increase
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their immunity to fight against the virus (Suckling and et.al., 2020). The cakes will also be sugar
free so that old age people could also consume them without any health issue. It will allow
people to eat their favourite cup cakes and boost their immunity with the same. This would be
the first product that will build the health of people eating cakes and bakery products.
Situational Analysis
Situational analysis is held for analysing internal and the external factors of the business.
It defines the potential customers, assesses competitors, evaluates the projected growth and make
practical assessment of the business. This involves targeting explicit objectives in market and
identifying factors which hinders and support the objectives.
PESTLE Analysis
Becka's Bakery has analysed the external factors that can influence the business.
Political Factors
This factor analyses the effect of government rules and regulations on the business.
Political environment influences business highly as they have to be complied with for running
the business smoothly and successfully. In the food and beverage industry political influences is
less but policies regarding the trade barriers and higher taxes would make the raw materials for
product costing rising prices. In the current environment all the stores are required to be closed
timely where the food & beverage stores run more at night. Bakery has to comply with food
safety requirements and other applicable rules to the business.
Economical Factors
It contains the economic factors that are beyond the control of organisations. Economy of
UK is slow moving in last few years which shows that the economic growth will not help the
companies to growth. Uncertainty of Brexit has influenced the economy significantly as the costs
of businesses have increased due to tax over trade with EU nations (Yamoah and Acquaye,
2019). The foreign direct investments are increasing every year which will increase the business
for other sectors also. Unemployment and inflation rates are also to be accounted. Bakery has to
employee skilled employees and chef for producing the cakes.
Social Factors
This considers the factors that influences the society as whole. The social trend is
changing and tastes and preferences of people have to be considered for making products that
will be accepted. Society is becoming health conscious and the social groups are encouraging
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