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Business Development Plan PDF

   

Added on  2020-12-24

60 Pages20591 Words342 Views
Business Development Report &Research Reflection

Table of ContentsTITLE: A business Plan About a organic restaurant in London. ....................................................1Business Development Plan Report ................................................................................................1Introduction .....................................................................................................................................1Rationale of the Research ...........................................................................................................1Design and structure of report.....................................................................................................2Relevant Models and Information sources used.........................................................................3Actionable Assumptions.............................................................................................................3Timescales for Achievement.......................................................................................................4Business Concept ............................................................................................................................5Product and service Range .........................................................................................................5Target Market .............................................................................................................................6Value Added ...............................................................................................................................7Specific Feature ..........................................................................................................................7Who is involved..........................................................................................................................8Windows of opportunity ............................................................................................................9Management................................................................................................................................9Feasibility Research ......................................................................................................................11The Feasibility Plan...................................................................................................................11Primary and Secondary Data Needs..........................................................................................12Research Methodologies ..........................................................................................................135 Key Areas of Feasibility Research ........................................................................................14Result of products and services feasibility................................................................................16Market feasibility .....................................................................................................................16Industry Feasibility ..................................................................................................................17Organisational feasibility..........................................................................................................21Financial feasibility...................................................................................................................22Ambition Vs Ability..................................................................................................................23BUSINESS MODEL.....................................................................................................................25Core strategy.............................................................................................................................25

Business model canvas..............................................................................................................25The business mission.................................................................................................................26Product and market scope.........................................................................................................27Value proposition......................................................................................................................27Customer segmentation.............................................................................................................27Channel.....................................................................................................................................27Customer relationship...............................................................................................................28Revenue stream.........................................................................................................................29Key activities.............................................................................................................................29Key resources............................................................................................................................29Key partners..............................................................................................................................30Cost structure............................................................................................................................30Executive summary...................................................................................................................33Geographical market location and customer acceptance..........................................................33Business potential......................................................................................................................33THE BUSINESS PLAN ...............................................................................................................34The industry, company & products...........................................................................................35The Market................................................................................................................................35.............................................................................................................................................36Marketing approach..................................................................................................................36Potential risk for Organo Health Freak Restaurant...................................................................37Critical factor for success..........................................................................................................38Visibility of plan.......................................................................................................................39Visibility of Budget and investment.........................................................................................39FINANCIAL FORECASTED.......................................................................................................41Part 2: Reflection Report ..............................................................................................................43REFERENCES .............................................................................................................................55.......................................................................................................................................................57

TITLE: A business Plan About a organic restaurant in London. Business Development Plan Report Introduction The present exploration work is based on a new business start up, named as OrganoHealth Freak Restaurant which offers variety of organic food to the health conscious people withproper taste. The company operates its business operations from its headquarter which is statedin City of Westminster, Central London. Organic food is basically considered as the product offarming system that avoids the use of an made fertilisers, pesticides, livestock feed additives andgrowth regulators. The idea of starting up a organic hotel is implemented to providing healthbenefits to the people by offering organic food products (Alfiero, Lo Giudice and Bonadonna,2017). Organic food have increasingly higher nutritional value than the conventional food andprovides organic food products with natural ingredients that plays effective role in properdevelopment and care of human body. The present investigation work is based on a new businessstart up and how it will grow within the market, thus for this proper investigation will beconducted that provides significant direction to operate business at large scale. Rationale of the Research The considered report is based on a new business start up plan that executed business inthe the field of organic products and services. The potential significance for choosing this idea isthat it is a new and effective plan, which develops an exposure to new business opportunitywithin market. This plan basically helps in increasing the demand of organic food products atglobal level and also provides base to high range of opportunities to the businesses and people togrow within global business market. The another reason for starting up a organic food restaurantis that, in the market variety of food products are available but these are not providing healthbenefits to the people, so the health conscious people are looking for the quality of product ratherthan its taste (Baskin and et. al., 2014). However the idea of implementing organic restaurant isbeneficial for the health conscious people and serve highly healthy benefits and products to theircustomers. The idea is best suited to attaining higher opportunity and growth because it is newidea which offers organic food products with proper taste and the company also offers variety ofhealthy products that provide health care benefits to the people from different age group and thiscause positive result in growth and success of business within the commercial market. 1

Vision of the FirmThe potential vision of the firm is "To offer healthy organic food products to people andbecome the most popular organic food hub around the globe". Mission of the FirmThe significant mission of the firm is To become the largest organic food restaurantwhich offers nutritious food to promote health in London. Design and structure of reportStructure is a systematic implementation of report activities that provides a clear direction toexecute the operations in proper manner. The existing business proposal of Organo Health FreakRestaurant is basically categorised among five sub stages that are associated as under with properexplanation of each sub part: Introduction:This considered as the most essential part of business plan as in this basic introduction will beprovided in regards to the idea which involve details about the organic food products. In thisproper business plan will be discussed with appropriate rational, vision, mission statement offirm and future assumption about the companies performance (Beals and Woolfolk, 2017).Time scale will provide help in assisting towards the right direction for proper implementation ofbusiness plan. Description of business Concept: This is second and important aspect of business plan as in this, the concept of businesswill be discuss in detailed manner. Thus the idea is related with business start up related toorganic food area within London will descriptively analysed. In this proper details regarding theoperations, products , target market, special services of the firm, details about the outlets andrestaurants etc. will be discussed in proper manner. Feasibility Research: Feasibility assessments are mainly applied to find out whether a business plan is likely tobe delivered successfully, taking into account the practical aspects of managing the project. Thispart of the report will demonstrate the information in regards to the research methodologythrough the feasibility of firm in the existing business proposal will be evaluated. It will alsorepresents the feasibility of the overall project whether it will profitable or not, however in thisdetails of products, industry, financial capability, target market are involve. 2

The business model:This part of the plan will provide data related to business models and proper details about theaspects that are involved in the business plan, differeny strategies which are suitable and will beused by the Organo Health Freak Restaurant for enhancing its operations at wide scale. The Business Plan: This is the final section of the report and it will demonstrate the overall business plan inwhich potential risk, business opportunities, validity and reliability of the plan, investment,financial resources and expected budget are involved (Bigby, Frawley and Ramcharan, 2014). Relevant Models and Information sources usedData and information are considered as the key source of a business developmentproposal as in an exploration work information plays significant role in carry out the wholeactivities in appropriate direction. In the existing business development proposal information willbe accumulated by primary and secondary sources of data collection. Thus these two areeffective in gathering reliable and accurate information. Primary source is effective in gatheringdata for the very fist time and in this plan questionnaire will be used for determining the opinionand perspective of respondents who are belongs from the company's stakeholders. On thecontrary Secondary source are effective in developing theoretical frame work by the use ofbooks, journals, published articles, online sites etc. Furthermore Porter's five force model will beapplied to conducting effective industrial analysis in which proper competition within Londonfor Organo Health Freak Restaurant will also be analysed. Actionable AssumptionsAt the time of designing business development plan for Organo Health Freak Restaurant,the company has understood that London is a famous tourist attraction and people of London areaware about the uses and benefits of organic food products. As now a day's people from each agegroup are facing various kind of health issues that are caused due to unhealthy food. Thus thechance of success of idea will enhance, so the company or its board members has assumed thatfirm needs appropriate amount of funds and capital as the business operates in organic area andthe cost of natural products or organic items are high (Boyd and et. al., 2017). The supportivemember of Organo Health Freak Restaurant has assumed that within the time duration of one andhalf year the company will get profit and revenue around €5600. further more the profitability ofthe firm will be raised around 10% in the next year. 3

Timescales for AchievementThe work on this existing plan will start from March 2019, and before the end of mayproper market research for this idea will going to be executed in respect to determining thepresent market risk for Organo Health Freak Restaurant in London. The selection of the locationfor developing warehouse, production unit or restaurants will be completed in the starting ofJune. In the same time duration the potential role which is required to be played by higherauthority of the firm is to develop proposal plan in order to arranging proper amount of fundsand capital to implement all operations in proper manner (Breuer and Lüdeke-Freund, 2017). InJuly the application of restaurant licence will be forwarded to get approval and after all this thehigher establisher of Organo Health Freak Restaurant will, implement connection with HRconsultancies in respect to strengthen its workforce to develop a good image in the mind set ofpeople. The activities of the business plan will be completed by December 2019. After analysingthe overall operations of the firm, it is being estimated that the outlet of the restaurant will bestarted from the end of December and the proper operations will be executed from the sameduration. 4

Business Concept Business concept is recognised as an idea for a business that involved basic data like asproducts, services, target market, selling propositions etc. In this existing business developmentplan the Organo Health Freak Restaurant is related to organic food products which mainly serveshighly healthy organic food products with natural ingredients in London. It is a new businessstart up so the company has decide to handle everything at their own basis which means the headof the firm will put an eye on the each operation form storing, manufacturing to serving (Burkeand Dworkin, 2015). The variety of food items will render opportunity to the domestic as well asinternational people in London to maintain their health by consuming organic food products thatare free from man-made fertilisers and pesticides. Product and service Range The Organo Health Freak Restaurant is based on organic food hub which offers variety oforganic food iteams in different ranges and the firm is also prepare food for the specialrequirement of customers (Caraher, Lloyd and Madelin, 2014). The different food range ofOrgano Health Freak Restaurant are based on fresh veggies, natural ingredients and fresh organicitems. The service and product portfolio of the restaurant is described as below: Main Menu Wine or Drinks Brunch The Protein Salad Coconut Maki Rolls Endive Tacos The Quinoa Avocado Vegetable Creakers Sunflower Hummusand GuacamoleGarlic Kale Pizza LasagnaVeggie Burger Alfredo LinguiniSeitan Thai Coconut Curry Drinks:Organic CoffeeOrganic Teatulias TeasSmoothiesWine:Red Rose White SangriaSparklingSeasonal Fruit SaladHuevos Rancheros Steak and Eggs Farmer Sandwich Caesar SaladChopped Kale Salad5

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