Business Development Plan for Fitness & Beauty with Oxidised Drink

This document is a business development plan for a fitness and beauty business that aims to introduce an oxidised drink. It discusses the challenges faced by people in India due to unhealthy skin and unfit routines, the importance of fitness and beauty, and the purpose of introducing the oxidised drink. It also explores the best ways to spread awareness about fitness and beauty. The document includes a literature review, research methodology, analysis of results, and discussion, conclusion, and recommendations.

Business Development
Plan
(To develop business of fitness & beauty by introducing
Oxidised drink)

Table of Contents
INTRODUCTION...........................................................................................................................4
Abstract...................................................................................................................................4
Overall coherence/justification...............................................................................................4
Rationale for the business idea...............................................................................................4
Scenario chosen......................................................................................................................5
Clear Aims and Objectives.....................................................................................................5
Background to the subject area...............................................................................................6
Structure of the project...........................................................................................................6
LITERATURE REVIEW................................................................................................................8
Range of literature on that industry & appropriate use and review of literature....................8
Evaluation and review of both theoretical and secondary research data about industry size,
growth rate, major player’s / competitor analysis................................................................12
Business idea explained in details........................................................................................12
Marketing mix analysis........................................................................................................13
Segmentation........................................................................................................................13
Target Market.......................................................................................................................14
Positioning............................................................................................................................14
Thorough knowledge and comprehension of the Beverage industry...................................14
Understanding of relevant concepts and theories about the business model........................15
Discussion of conceptual and theoretical Issues-Business model canvas............................15
Summary and clear understanding of principal issues.........................................................16
RESEARCH METHODOLOGY...................................................................................................17
Aims and Objectives.............................................................................................................17
Appropriate Research Methodology.....................................................................................17
Theoretical and applied research methods knowledge.........................................................20
Effective survey techniques..................................................................................................20
Primary and Secondary Market Research............................................................................21
Feasibility.............................................................................................................................22
Effective Sample framework................................................................................................23
Critical evaluation of such methodology..............................................................................23

Critical evaluation of research limitations............................................................................24
ANALYSIS OF RESULTS...........................................................................................................26
Data collection......................................................................................................................26
Frequency table....................................................................................................................27
Appropriate analytical interpretation of results....................................................................28
Application of results to research objectives and literature..................................................35
Identification of sources of competitive advantage and sustainability.................................36
Selection of strategies for success........................................................................................37
Development of appropriate Business Model for the business............................................38
Appropriate synthesis and evaluation of research results, inferences and implication........39
DISCUSSION, CONCLUSION AND RECOMMENDATIONS.................................................40
Discussion.............................................................................................................................40
Conclusion............................................................................................................................40
Recommendations................................................................................................................41
REFERENCES..............................................................................................................................43

INTRODUCTION
Abstract
Business development is analysed as the suitable ideas and initiatives of the suitable
activities which are useful in order to make business better. It effectively undertakes the
enhancement in sales and revenues and also growth in the business expansion in order to
enhance the profitability by developing strategic partnership and making suitable business
decisions (Blevins, 2020). In this context, the business idea is related with making people aware
about the fitness and beauty with the help of various methods like marketing campaign and so
on. For this, the name of firm is “BEAUFIT” and their offerings is to provide guidance regarding
the fitness and health factors and also give them proper advice by making them conscious
towards flourishing their skin and making them aware for their health and fitness. Their motive
for awareness is to spread knowledge regarding the diseases which arises due to unfit and
unhealthy routine or diet.
Overall coherence/justification
Making people aware regarding their fitness and beauty is the new and innovative business
idea for the effective business development plan. It is an effective business idea to make people
aware of India as they are not aware regarding their beauty and health. In regard of this, the
beauty and fitness sector need to effectively aware people regarding their overall maintenance by
providing suitable dietary plan for their fitness and beauty tips which is beneficial to make them
fit. It is the suitable concept and an innovative business idea to spread awareness among the
people regarding their beauty and fitness and also make them conscious regarding their flawless
skin (Willis, 2017).
Moreover, it is not so easy to make people aware regarding their beauty and fitness
because most of the people of India does not focus on their beauty and fitness and also not take
proper diet. Hence, by observing the overall situation, the business development of spreading
awareness regarding beauty and fitness and making people aware for their health will be opened
in India. It is an effective business idea as in this knowledgeable information is being offered to
people in order to maintain their health.

Rationale for the business idea
The current investigation is based on the significance of oxidised drink related with fitness
and beauty in India. In this context oxidised drink is beneficial to maintain skin and beauty
flawless and healthy as it is relatively a new functional water product that has oxygen included in
it during the Canning process. Reason behind performing the current research is about launching
the oxidised to drink in India and making people aware about their beauty and fitness by
spreading awareness (Maghbouleh, 2020). The present investigation is basically carried out in
both personal and professional context.
For this in personal context the knowledge of learner is important related with the
challenges faced by the people of India regarding the and healthy routine and the significance of
fitness and beauty among the people of India. Besides from this the professional contacts
undertake the analysis from the perspective of investigator and analytical capabilities that should
be strengthened as it is effective in order to provide detailed evidence to perform the research.
Besides from this learner also assess the problem of people in India related with on healthy
routine by carrying out proper research. Researcher also able to perform the similar research in in
future and also focus on accomplishing relevant research results within the given period of time.
Scenario chosen
Through unfit body and an unhealthy routine, the people of India face lot of health issues
that leads to generate severe diseases. By keeping this factor, the respective company launch
oxidised drink which is beneficial for the people to make them hydrated that is important for
their skin (Bisson, 2019). The oxidised drink contains various health benefits as it include
oxygen and the benefits undertake exercise recovery flushing toxins out of the body and
enhancing alcohol metabolism. This innovation is useful for the people of India to make them
aware regarding their fitness and beauty.
Clear Aims and Objectives
Research Aim
The main aim of this research is “To develop business of fitness & beauty by introducing
Oxidised drink”. A study on India
Research Objectives
 To examine the challenges which are faced by people of India because of unhealthy skin
and unfit routine.

 To identify the importance of fitness & beauty among the people of India.
 To determine purpose of introducing Oxidised drink in India.
 To examine the challenges while spreading awareness among people regarding fitness &
beauty.
 To investigate best ways to overcome from the suitable challenges related with spreading
awareness about fitness & beauty.
Research Questions
 What are the challenges which are faced by people of India because of unhealthy skin?
 Explain the importance of fitness & beauty among the people of India?
 Explain the purpose of introducing Oxidised drink?
 What are the challenges while spreading awareness among people regarding fitness &
beauty?
 Explain the best ways to overcome from the suitable challenges related with spreading
awareness about fitness & beauty?
Background to the subject area
Oxidised drink is skin friendly as it includes antioxidants that are the compounds and play
Central role in health and disease. This drink is helpful in utilising the harmful compounds
known as free radicals as this can prevent the oxidative damage to the cells eliminate
inflammation and also protect against chronic diseases (Beckmann, 2020). Besides from this
oxidised drink piece to enhance the lactate clearance during the moderate to high intensity
exercise which is sustained for longer than 10 seconds as it produces lactates as the byproduct of
energy production. Oxidised drink leads to enhance the alcohol metabolism which is the major
benefit of drinking oxygenated water. In this when people consume alcohol it is absorbed by the
stomach and small intestine and then transported to liver where it metabolized by a series of
reactions that need large amount of oxygen. Along with this the oxidised ring is useful in order to
meet the daily hydration needs by including the daily fluid intake.
Structure of the project
It is the detailed research paper that focus on the initial investigation. The chapter structure
of dissertation undertakes the suitable outline which is been required for the completion of the
chapters of dissertation. In this context the various chapters of this dissertation are discussed
below:

Introduction: It is the basic part of Investigation chapter that include the background of
study rational off research identification of problem research aim and objectives and this is
questions. It leads to discuss various research on the subject and also validates importance of
work in the wider context. It is essential to ensure the analysis issues that are accurate and clear.
Literature Review: It is the second chapter of dissertation that depict what has been
published in the field of research topic. It can back up the theoretical perspective in which the
author understands the essential findings and ideas which are related to the research topic
(Coutinho and Shetty, 2019). For this the main objective of literature review is to use the
secondary approaches in terms of achieving the research objectives. Moreover, the secondary
method undertakes various sources like Scholars books internet sources journals and many more.
Methodology: It includes suitable information regarding the methodology and the analysis
that can be validated. It also discusses how to perform a research and give the reader a suitable
opportunity in terms of evaluating their authenticity. For this the research on Framework is
discussed in this chapter as it includes various players of the study onion considering research
philosophy research approach research strategy research choice data analysis Sampling and
many more.
Data analysis: It is the fourth chapter of the dissertation that need to put all the research
together and get some findings. It will be analysed that the data and suitable information will be
collected by considering the various sources (Weintraub, 2019). It also leads to uses several
research questions in terms of presenting the outcome of study. The findings should be
interpreted without any sort of assumptions and the discussion chapter should be reserved for
that matter.
Discussion, Conclusion and recommendations: It is the last chapter of the dissertation that
undertake the discussion Conclusion and recommendations off the topic. This part is useful in
order to provide the findings of the research which is based on the secondary method which is
useful in the part of literature review (Rai and Troen, 2017). Along with this conclusion is based
on the overall information of research and the recommendation is provided on the basis of
research in order to make some improvement.

LITERATURE REVIEW
A literature review is related with discussion and evaluation of the published knowledge in
the specific subject matter that leads to follow the pattern of organisation that undertake
summary and also provide an effective analysis of the integrating old interpretation and old
information (Zahner, 2021). A literature review looks towards the references and also motivate
The Reader to undertake the important details. For this the objective of academic research paper
is to support the own perspective.
The basic focus of literature review is to summarise the new concept as the various methods
can also depend on the suitable form of analysis by underpinning the research. For this the
literature review is primarily intended in order to provide a summary of concerning sources
which are being explored (Parr, 2018). The literature review is based on the development of
oxidised drink concerned with awareness regarding the fitness and beauty. For this the internet
sources books scholars and other secondary sources used to accomplish the research objectives.
It is helpful for the dissemination of relevant knowledge and achievement of prominent outcome
of research.
Range of literature on that industry & appropriate use and review of literature
Challenges which are faced by people of India because of unhealthy skin and unfit routine
According to the perspective of Morrill, (2021), There are various challenges which are
being faced by the people of India due to the unfit routine and healthy skin as most of the people
consume oily food that increase cholesterol in their body and it leads to develop various diseases
like breathing problem lung diseases heart diseases and many more. The specific breathing
exercises and the physical activities are important for the people who have lung diseases. Along
with this it is also important that they always develop plan for their routine and also consult to
the health care professional and doctor.
In regard of this there are various diseases that can stop the lungs from working
effectively like asthma bronchiectasis chronic bronchitis and so on (Kowaltowski and
Abdulkader, 2020). Along with this skin also need proper oxygen in order to look flawless and
for this people need to remove toxins from their body by consuming various energy drinks and
Detox drinks as these can help in order to flush out toxins from the body and look skin healthier
Shiny and flawless. Besides from this the body also absorb Oxygen and give carbon dioxide and

that structure move air in and out from the lungs which are the muscles of the Rib cage and
diaphragm. In this context the people of India need to do various exercises as pre exercise
screening which is useful to analyse the medical condition of an individual by putting them at the
higher risk of experiencing the health problem during their physical activity.
It is useful in order to decide the potential benefits of exercise outweigh the risk for the
people. There are various ways for the specific breathing exercises that can help in order to
enhance the strength of diaphragm and keeping the lungs and chest wall mobile (Bryan and
Loscalzo, 2017). Along with this stress can also ruin the beauty of people as it can make people
older than their real age and leads to develop pigmentation hair fall and pimples. Therefore, no
matter what people apply on their skin and what they eat if their state of mind is not healthy and
stress free it will not beneficial for their skin and hair.
Importance of fitness & beauty among the people of India
According to the viewpoint of Fernandes, (2012), Importance and understanding of
physical fitness and activity is important for every people as physical activity promotes the good
health and also make people to stay active by all the stages of their life. Physical fitness is
helpful in order to maintain good health and also enhance the overall quality of life. There is a
far easier and the natural way by which people can glow their skin and Stay Beautiful from the
inside and outside. In this context the best way to get clear complexion blemish free skin and less
wrinkles people need to do exercise as it has overall revitalizing effect.
For this the regular exercise also means to enhance the body circulation to the fingers
fingernails toes and toenails (Rahman and et. al., 2021). For the people of India in order to get
glowing skin they need to do regular exercise as it enhances the health of skin by enhancing
blood circulation of the surface of skin. It is also useful in order to supply the essential nutrients
and aerobic exercise also promote the elimination of toxins through perspiration. For this
working out is also plays an important role for the skin as it enhances the blood circulation and
oxygenation to the skin that imparts the healthy glow.
Exercise is the best way to remove wrinkles fine lines and sagging skin as exercise leads
to support the production of collagen which is the protein that helps in developing the better
structure of the skin. When people exercise then their muscles get strengthen and beneath the
skin in order to make it look healthy hair and stronger (Gioffre, 2018). Along with this people of

India also need to opt perfect sports in order to enhance the appearance of their body like
swimming that helps in strengthening the pectoral muscles.
Purpose of introducing Oxidised drink in India
As per the viewpoint of Webb, (2013), Oxidation is considered as the chain of reaction
that occurs in the presence of oxygen and also responsible for the deterioration the quality of
food products that include off flavours and off orders that is impacted by processing packaging
and storing methods. Oxidised drink is beneficial in order to protect from various diseases and
also enhancing the life of skin by making it flawless and blemishing. Besides from this oxidised
drink leads to eliminate the risk of cancer and eliminate blood pressure as it is suggested that the
oxidised drink needs to eliminate the diastolic and systolic blood pressure.
Moreover, consuming the oxidised drink can also appeared to cancel out the impact of
high fat meal over the blood pressure. For this, the benefit is remained despite that the oxygen
content is important in order to prevent from the chronic diseases and to get healthy and flawless
skin (De Vries, 2016). Along with this the antioxidants are found in the suitable food and also
prevent from the major damage which is caused by the free radical and neutralizing them. It
leads to undertake the nutrient antioxidants like vitamin A, C and E and the other minerals like
Copper zinc and Selenium.
It also includes the other dietary food compounds that put great impact on the
antioxidants instead of vitamins and minerals as these are called as the non-nutrient antioxidants.
In this context a diet is high in the antioxidants in order to eliminate the risk of various diseases
as antioxidants scavenge the free radical from the body cells and also protect from the damage
caused by oxidation (Moore and Moore, 2018). Therefore, the protective effect of antioxidants
continuous in order to studied around the world including the various benefits of oxidised drink
towards the healthy and flawless skin.
Challenges while spreading awareness among people regarding fitness & beauty
According to the viewpoint of Goenka, (2019), Health and fitness are defined as the
quality of the healthy state of mind and body which is the result of deliberate effort. As the
health and Wellness market is dominated by the beauty and anti-aging products and also
followed by fitness and body exercises including healthy eating nutrition and weight loss. In this
context there are various technological advances that have made our life easier and less active
that can become major barrier for the Healthy lifestyle and skin. In this context the respective

company face various barriers in order to spread awareness among the people of India as the
people are having busy schedule and also don’t have time to follow a diet chart and for the
exercise.
For this the common barriers towards the physical activities and creating strategies in
order to overcome them is helpful in making the physical activity is a part of daily life and
people also experience the variety of environmental and personal barriers in order to involve in
the regular physical activities. Considering the personal barriers within the technological
advances the life of people are increasingly easier and they become less active as the common
reasons why people are not physically active including inconvenience of exercise lack of self-
motivation insufficient time to exercise leg of confidence regarding the ability to be physically
active fear of being injured lack of self-management skills lack of motivation and support
(Masud, 2017).
In this context environment also influence the level of physical activity that include
various factors like cycling trails walking path and Recreation facilities that include various
factors which can become barrier for the physical activity like availability of public transport
crime pollution and traffic that leads to impact the physical activity of people in negative
manner. Along with this the major barrier also include the increased cost including manpower
rent and consumable account regarding the 50 to 60% of the revenues of the service providers as
these costs has been increasing constantly prominently the rental cost.
Best ways to overcome from the suitable challenges related with spreading awareness about
fitness & beauty
According to the viewpoint of Goenka, (2019), By considering the above discussed
barriers this can be overcome by having a trainer and a person who motivate people of India to
perform physical activities like Yoga meditation and exercise. For this various people need to
make their career in the fitness industry this industry is well defined and structured that allow
people to pursue a full-time career as a fitness trainer. A fitness trainer guide people in their
relative activities and exercise as they work with individuals by providing instruction and
motivation to them to perform physical activities and the fitness trainer also specialises in in
weight lifting yoga aerobics and other physical activities. In this people have chance to become
yoga instructor a group fitness instructor or just a personal trainer as it provides the complete
flexibility by considering their career development.

This profile also demands a career as Long regardless dedication including the body. In
regard of this there are various skills which are being required in the trainer including customer
service skills as one of the major goals of the fitness trainer is to understand their client and
satisfy them and effective instructions skills by which they are responsible to make sure that their
customer use equipment in correct manner (Lipman, 2017). In India most of the people exercise
not because they enjoy it but because they have to do it as the need the ability to motivate them
that help people in order to make their experience more enjoyable and the fitness trainer also stay
tuned with their clients by telling them that they will help and understand their requirements.
Evaluation and review of both theoretical and secondary research data about industry size,
growth rate, major player’s / competitor analysis
The income of beverage sector is reach approximately 245,706m in the year of 2021. The
income is also expected to represent the annual rate of growth which is around 8.10 % that lead
the market volume which is approximately 378,654m till 2025. The major competitors in
beverage sector include Coca-Cola, innocent drinks, Nestle and many more as these are the
organisations who tend to operate their business at the similar level and these are considered as
the major competitor in beverage sector.
Business idea explained in details
By considering fitness and beauty of Indians it is identified that it does not prominently
focus on their fitness and also not aware regarding their health factors and for this the respective
company launch oxidised drink in the market with the objective of spreading awareness among
people regarding their help and beauty. The drink is useful in order to flush out the toxins from
the body and also make body hydrated during the summer time. Introducing oxidised to drink in
India the beverage sector helps in saving time and cost by delivering the product to the customers
within the minimum period of time.
The idea is to bring oxidised to drink in the beverage sector that helps in increasing the
success and growth of business organisation in these two created periods of time. Therefore, the
business idea is to invest within the beverages sector as it helps in increasing the sales and
revenue in the future. The different computers in the beverage sector is coca cola innocent drink
Nestle and many more. So, it is important for the company operate their business and provide
services to their customers in an innovative manner that helps in accomplishing the competitive
edge over their competitors in the market area.

Marketing mix analysis
Marketing mix is considered as the combination of product, price, place and promotion
which is discussed below:
Product: It represents the market and sale of product to their customer in order to satisfy them.
For this, company need to focus on having effective production of goods and purchasing of
commodities for the objective of resale as they are required to assess the features of product that
will appeal to target the market (La Rocca and et. al., 2019). Hence, the quality assurance is
analyzed as the major thing in fitness and beauty sector which is useful in differentiating their
product from competitive firm and also provide the value to the users during the given of time.
Along with this, fitness and beauty sector also focus on offering best quality of services to their
customers to hold them for the longer period of time and also differentiate their product from the
rivalry’s product.
Price: There is a different type of strategy of pricing which is being obtained in order to
attract large number of customers towards the organisation. The product is analysed as the worth
as much as individuals are willing to pay for it (Miklian, 2019). Therefore, the organisation tends
to focus on offering the product which is oxidised to drink to their customers at the price which
they are willing to pay for. They also tend to assess the beverages sector by focusing on offering
the product at the reasonable price in order to satisfy their customers.
Place: It is analyzed as an element of marketing mix in which the products are produced
transported and stored for customers. In this context the beverage sector focus on offering
delivery to their customers in an effective manner. Because of the avoidance of fitness and
beauty in India people face various challenges and there is a problem occurred in delivering
drinks to their customers. Therefore, they need to provide online services to their customers in
terms of fulfilling the requirements.
Promotion: It is analyzed as the other element of marketing mix that is helpful in order to
enhance the awareness regarding the product and motivate them to purchase their product which
is useful by the company in terms of creating awareness which is related to the oxidized drink
during the specific time period (Zarrabi and et. al., 2017).
Segmentation
This model depicts the procedure of segmentation targeting and positioning in order to
survive in the market and retain customers for the longer period of time.

Market segmentation depict that the marketer of beverages Sector need to focus on
assessing the requirements and wants of customers in order to fulfil them respectively. For this
the customer focuses on several requirements which is difficult to satisfy customers during the
specific period of time. Therefore, they need to focus on segmenting customer as per the various
factors like demographic Geographic psychographics and behaviour in order to analyse their
needs (Dos Santos, Méxas and Meiriño, 2017). Along with this the main focus is to segment dost
customers who does not focus on their fitness and beauty and company target the age group of
18-55 that help them in order to retain in market for the longer period of time.
Target Market
In this, factor company focuses on targeting the large number of customer base in terms of
attracting them towards their and services and also retain them for a longer period of time to
survive in the market. Along with this the beverages sector target customers who faced issues
regarding the fitness and beauty and for this the focus on offering differentiate product which is
oxidised ring by considering the age of occupation and income level of customers.
Positioning
In this, the food and beverages sector put emphasis on developing an effective brand image
of production services among their customers in the market area. In regard of this the main
objective is to target maximum number of customers towards their services which is helpful in
enhancing the profit margin and sales by considering the future time period.
Thorough knowledge and comprehension of the Beverage industry
The beverages sector identified as theme manufacturer of cold drinks and energy drinks
and outlets used in beverages sector leads to provide services which is concerned with cafeteria
self service restaurants and many more. Along with this oxidised drink is useful in order to flush
out the toxins from the body and also provide energy to maintain the body fit and fine.
Oxidised drink is useful for the skin as well in order to make it look flawless and
blemishing and for this the regular consumption and use if the large level is important as it leads
to enable the Rapid data collection and gathering of information which is useful in taking
decisions at the given period of time. It is also analysed that oxidised drink plays an important
role within the beverages sector and for this the respective company tends to enhance the

awareness which is related with the liabilities and also claimed by the legal expert during the
stipulated period of time.
Understanding of relevant concepts and theories about the business model
The term business model depicts the wide range of ideas and concept and for this
disruptive innovation theory is useful in order to save the business idea and concept. It is also
termed as an invention that create the innovative demand and value network in order to survive
in the market and eliminate competitors. It is difficult for an organisation to come up with the
new ideas and innovation within the sector in order to stay competitive and develop and effective
presence in the mind of customers (Kwilinski and et. al., 2019). When it comes to the beverage
sector and every restaurant prefer energy drinks like Detox and oxidised drink in order to attract
maximum number of customers who are health conscious.
Discussion of conceptual and theoretical Issues-Business model canvas
A business model is the collection of various practices and business procedure that helps in
attracting the large number of customers and selling the suitable products to them. The business
Canvas model is adaptable and customer centric with prominent techniques that are easy to
communicate (Ehrenhard and et. al., 2017). It leads to undertake various factors within the
business Canvas model that are discussed below:
Customer segment: It depicts that an organisation reaches towards the several customer
market in which the target their uses. Customers does not matter for the processes but
organisations exist just because of customers. In terms of beverages sector returns to focus on
Sourcing the business people and Finance.
Value proposition: It refers to the suitable benefit which is provided by the organisation to
their target market and for this the prominently determined the use of products and services. In
terms of beverages sector leads to give the suitable quality and hygienic food delivery by
considering their fastest distribution channels to provide their services to the health-conscious
customers (Hoque and et. al., 2018).
Channels: It is identified as effective manner in which products and services are sold to
the customers. In the food and beverage sector most of the restaurants tends to use social media
applications in order to advertise their products in the market and also undertake face-to-face
interactions considering the prospective clients in order to offer their services.

Customer relationship: The Canvas model tends to develop blocks in order to explain that
how company grow their customer base and considering the beverage sector in India they also
tend to provide online services to their customers and home delivery by considering their
convenience.
Revenue streams: It represents that how the businesses tend to gain sales and reach
towards the suitable customers in order to help company to raise their money and increase
revenue. In this context most of the restaurants translate those customers who are health
conscious and the large organisation to sell their products in order to generate revenue effectively
(Bocij, Greasley and Hickie, 2018).
Key resources: Human resources intellectual property revenues and so on are the primary
sources of an organisation which are examined in order to accomplish commercial success.
Employees who tends to offer reliable and on time services to their customers tends to develop
brand awareness within the market is one of the main assets of the beverage sector.
Key activities: It is described as the most essential strategic factor within the business
model as it is associated with the value proposition. In the beverage sector then, main operation
undertakes communication customer support and the internet system (Ganson and Wennmann,
2018).
Cost structure: Most of the activities are map in order to identify that they are in line with
the value propositions and for this it is difficult for the beverage sector to figure out that how
much cost tends to execute considering the task in the significant manner.
Summary and clear understanding of principal issues
It has been analysed from the above discuss information that they oxidised drink is useful
for the people of India in order to maintain their fitness and beauty as it helps in gaining flawless
skin and also remove the toxins from the body by generating oxygen which is useful for the skin
as well. In India the beverage sector tends to focus on launching the oxidised drink in order to
provide effective services to their customers (Ismagilova and et. al., 2017). It is useful in order to
make people conscious for their health. Along with this there has been an effective marketing
mix is conducted in order to introduce the oxidised drink within the market. The business Canvas
model also use various blocks like value proposition customer segment customer relationship
channels and sources revenue stream key activities and cost structure.

RESEARCH METHODOLOGY
Aims and Objectives
Research Aim
The main aim of this research is “To develop business of fitness & beauty by introducing
Oxidised drink”. A study on India
Research Objectives
 To examine the challenges which are faced by people of India because of unhealthy skin
and unfit routine
 To identify the importance of fitness & beauty among the people of India
 To determine purpose of introducing Oxidised drink in India
 To examine the challenges while spreading awareness among people regarding fitness &
beauty
 To investigate best ways to overcome from the suitable challenges related with spreading
awareness about fitness & beauty
Appropriate Research Methodology
Research methodology simply refers to the practical analysis and evaluation of any given
piece of research and the topics. Basically, research methodology outlines the process and
procedure which will be followed for conducting study and investigation over a respective
agenda and topic. It is a process which enables the researcher to develop a systematic design of
their study for ensuring valid and reliable results for addressing the aims and objectives.
Academic study, academic journal articles, dissertations and thesis are some general search
documents in which research methodology chapter is included.
Every researcher makes use of research methodology for addressing the key research
objectives. There are basically two forms of research conducted that is qualitative and
quantitative by using primary and secondary sources (García-Feijoo, Eizaguirre and Rica-
Aspiunza, 2020). Every research methodology has a number of stages and steps which are used
by the investigator in their research for accumulating appropriate evidences for supporting their
outcomes and developing credible conclusions at the end of the research. The different stages of
research methodology which are focused upon by the researcher for this prospective study are

elaborated below where different choices of methods and tools are determined along with
highlighting the reasons why they are being chosen.
Research Philosophy
Research philosophy the first stage by which a researcher goes through while conducting
the study. It reflexes to those set of principles which are concerned with the world-wide view of
the study that is being conducted. In simple words research philosophy focuses over overall all
aspects of the research topic and its implications (Gatti, Ulrich and Seele, 2019). There are two
types of research philosophies positivism and interpretivism. Both are commonly used
philosophies where positivism philosophy assumes that the knowledge which is gathered is
independent from the subjects that is being studied. On the other hand, interpretivism states that
the researcher has their own understanding and perception of the topic on which they are
conducting the study. In order to conduct this research, the most suitable and chosen research
philosophy is positivism. The main reason behind it and the purpose why positive philosophy is
chosen as it provides more scientific and realistic results by testing phenomena.
Research Approach
This is the second stage for the step which is taken by the researcher while conducting
their study and accumulating evidences for making reliable confusions at the end of the research
(Staniewski, 2016). The research approach determines the ways by which the investigator will be
conducting their research and what type of resources will be used in doing so. Research
approaches are of two types deductive and inductive approach. The deductive research approach
begins with conducting a specific development that is dependent upon the literature review and
the observations made by the researcher. A deductive research approach will be chosen when
specific hypothesis is developed and then this hypothesis will be used in making for the tests in
respective context of the topic (Kaplanidou and et. al., 2016). On the other hand, inductive
approach directly begins with number of observations that are used by the researcher for
developing an entirely new theory and results. Therefore, the present research study will be
conducted by deductive research approach where literature review is conducted and its
observation will be used for further testing the hypothesis through survey.
Research Strategy
Research strategy refers to the plan and steps that will be taken by the researcher in order
to complete the study and collecting efficient with factual information. Research strategy is

expected to be devised by the investigator and there are number of ways by which it can be done.
Action research, experimental research, interviews, surveys, case study analysis systematic
literature review are some of the options available for the researcher to choose their respective
research strategy (Dornberger, 2018). In order to complete this particular study survey and
literature review are the two research strategical tools that will be used. The research approach
chosen for the respective study is deductive approach in which literature review is used for
selecting observations and then used for testing the hypothesis. Therefore, survey and literature
review are two important and critical research strategy e which are chosen for the project.
Research Choice/Choice of Methods
Every procedure or a systematic process is conducted with an appropriate method in
order to keep the Synergy of the entire process maintained and to collect effective results. In the
same manner while conducting a research study need a respective method for it. Basically,
according to the research methodology there are three types of choices of methods available
before the investigator that are Monu method, mixed method and multi method (Gastaldi and et.
al., 2018). Three methods highlight the possible choices for conducting a study and collecting
evidences for the investigator. The method states that the entire study can be completed and will
be completed by only one method. The mixed method is based on the usage of two or more
methods of research in which quantitative and qualitative methodologies are highlighted. The
third method is multi method which is used for the selections of methods that is more than three
(Yoke and Ngang, 2017). For the respective study the chosen method is next method in which
both qualitative and quantitative Methodology will be used for collecting evidences and
observations for the study.
Data Collection
Data collection is the final step of a research methodology on which the researcher or the
investigator will be choosing and deciding over the methods they will be using for collecting
information by using different tools and techniques for their study. Data and information are one
of the key important factors of a research study as with the help of the information gather and
data used appropriate conclusions and reliable information can be provided (Ferns and Amaeshi,
2019). Data collection is a stage which is used for clearly explain in the ways and purposes by
which the research will be completed. Types of Data collection techniques available which are
both useful in collecting qualitative and quantitative data that are primary and secondary data

collection tools. Both primary and secondary tools are used in the research where literature
review is a technique to collect to secondary information and questionnaire will be used for
collecting primary information.
Theoretical and applied research methods knowledge
Applied research is a technique which is designed and developed for the investigator to
stay focused upon providing practical solutions to a specific problem or number of problems.
This is a form of research which provides the researcher to use solution-oriented enquiries for
their study, in the respective research subject for topic by employing in spherical methodologies
(Sousa-Zomer and et. al., 2018). Basically, applied research is a follow-up Research design
developed for basic research as it enables the investigator to conduct to further research by
analysing the outcomes of basic research in order to rely on the findings and develop innovative
solutions for the specific problem for the topic.
On the other hand, theoretical research method is more of a logical acceleration of a
system, assumptions and beliefs. This is a research method which is more explain a tree in nature
and leads words making advancement in knowledge for knowledge’s sake. This is a form of
research which is more valuable for the researchers while understanding the ground, education
and emergent behaviour of a respective system.
Effective survey techniques
For the respective research study and for carrying out appropriate investigation survey
technique is used and analysed. The chosen survey tool is a questionnaire, an effective technique
that is used for collecting opinion of different people on respective research topic by using both
open ended and closed ended questions (Kuruvilla and et. al., 2018). A questionnaire is a
document which has number of questions depending upon the research topic and over the
audiences to whom these questions will be asked. There are two types of questions asked through
a questionnaire open ended and closed ended and the nature of these questions are determined
according to the sample size which is being used and the population from which the sample is
developed.
In regards to this research study close ended questions will be used in the questionnaire
for asking the questions where specific answer will be provided by the respondents. The
questionnaire holding close ended questions are easy to evaluate and examine and the results can
be easily presented by the researcher by using graphs and tables.

Primary and Secondary Market Research
The primary and secondary market research are the tools and techniques of Data
collection which are useful for collecting both qualitative and quantitative information from the
market in respect to the research study topic and for accomplishing the agenda of the same.
Primary market research is a technique which is used by the investigator or the researcher
in order to collect new information and data by gathering the opinion of people. The conducting
the primary research a researcher will be providing new information to the market which do not
exist in it before and it is a tool which brings innovation and creativity (Maghbouleh, 2020). For
the respective study primary research techniques and tools are used in order to collect
quantitative data where numbers are presented as hypothesis and tables as well as graphs are
used for presenting the data and recording them in the most effective and presentable manner.
The primary research tool which is used is a questionnaire in which close ended questions asked
from the sample size of 40 respondents.
Secondary market research is a technique which is used by the researchers for collecting
and sorting out information that already exist in the marketplace. Secondary research is
conducted for evaluating the opinions and learning from the experiences of others who are
experts in the field. Secondary market research refers to using the work of others for increasing
knowledge and collecting factual data for supporting the conclusions wait and collecting
evidences as proof (Bisson, 2019). In this research study as well, secondary data is collected and
analysed with the help of a literature review tool where opinion of different authors are examined
and analysed over several different aspects that ultimately contributes to the objectives of the
study and fulfilling the agenda.
Feasibility
Sales/Revenue budget:
Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Unit selling price ($) 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220
Unit sales 0 10 20 30 40 50 60 75 90 105 120 135 150 170 190 210 230 250 250 250 250 250 250 250 250
Revenue ($) 0 2,200 4,400 6,600 8,800 11,000 13,200 16,500 19,800 23,100 26,400 29,700 33,000 37,400 41,800 46,200 50,600 55,000 55,000 55,000 55,000 55,000 55,000 55,000
Cost budget:
Variable costs:
Cost of sales (30% margin) 0 1,540 3,080 4,620 6,160 7,700 9,240 11,550 13,860 16,170 18,480 20,790 23,100 26,180 29,260 32,340 35,420 38,500 38,500 38,500 38,500 38,500 38,500 38,500
Contribution / Gross Profit 0 660 1,320 1,980 2,640 3,300 3,960 4,950 5,940 6,930 7,920 8,910 9,900 11,220 12,540 13,860 15,180 16,500 16,500 16,500 16,500 16,500 16,500 16,500
Sales/Revenue budget:
Unit selling price ($) 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220
Unit sales 0 10 20 30 40 50 60 75 90 105 120 135 150 170 190 210 230 250 250 250 250 250 250 250 250
Revenue ($) 0 2,200 4,400 6,600 8,800 11,000 13,200 16,500 19,800 23,100 26,400 29,700 33,000 37,400 41,800 46,200 50,600 55,000 55,000 55,000 55,000 55,000 55,000 55,000
Cost budget:
Variable costs:
Cost of sales (30% margin) 0 1,540 3,080 4,620 6,160 7,700 9,240 11,550 13,860 16,170 18,480 20,790 23,100 26,180 29,260 32,340 35,420 38,500 38,500 38,500 38,500 38,500 38,500 38,500
Contribution / Gross Profit 0 660 1,320 1,980 2,640 3,300 3,960 4,950 5,940 6,930 7,920 8,910 9,900 11,220 12,540 13,860 15,180 16,500 16,500 16,500 16,500 16,500 16,500 16,500
Sales/Revenue budget:
Unit selling price ($) 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220 220
Unit sales 0 10 20 30 40 50 60 75 90 105 120 135 150 170 190 210 230 250 250 250 250 250 250 250 250
Revenue ($) 0 2,200 4,400 6,600 8,800 11,000 13,200 16,500 19,800 23,100 26,400 29,700 33,000 37,400 41,800 46,200 50,600 55,000 55,000 55,000 55,000 55,000 55,000 55,000
Cost budget:
Variable costs:
Cost of sales (30% margin) 0 1,540 3,080 4,620 6,160 7,700 9,240 11,550 13,860 16,170 18,480 20,790 23,100 26,180 29,260 32,340 35,420 38,500 38,500 38,500 38,500 38,500 38,500 38,500
Contribution / Gross Profit 0 660 1,320 1,980 2,640 3,300 3,960 4,950 5,940 6,930 7,920 8,910 9,900 11,220 12,540 13,860 15,180 16,500 16,500 16,500 16,500 16,500 16,500 16,500

Total Contribution 0 1,980 3,960 5,940 7,920 9,900 11,880 14,850 17,820 20,790 23,760 26,730 29,700 33,660 37,620 41,580 45,540 49,500 49,500 49,500 49,500 49,500 49,500 49,500
Fixed costs:
Initial start-up costs 5,000 2,000
Salaries 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700
Premises 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Marketing 3,000 2,000 1,000 1,000 1,000 1,000 1,500 1,500 1,500 1,500 1,500 1,500 2,000 2,000 2,000 2,000 2,000 2,000 1,500 1,500 1,500 1,500 1,500 1,500
Total fixed costs 11,000 7,000 4,000 4,000 4,000 4,000 4,500 4,500 4,500 4,500 4,500 4,500 5,700 5,700 5,700 5,700 5,700 5,700 5,200 5,200 5,200 5,200 5,200 5,200
Budgeted Net Profit: -11,000 -5,020 -40 1,940 3,920 5,900 7,380 10,350 13,320 16,290 19,260 22,230 24,000 27,960 31,920 35,880 39,840 43,800 44,300 44,300 44,300 44,300 44,300 44,300
Purchases budget (units):
Opening stock 0 15 30 45 60 75 90 113 135 158 180 203 225 255 285 315 345 375 375 375 375 375 375 375
+ Purchases 15 25 35 45 55 65 83 98 113 128 143 158 180 200 220 240 260 250 250 250 250 250 250 250
- Sales 0 10 20 30 40 50 60 75 90 105 120 135 150 170 190 210 230 250 250 250 250 250 250 250
= Closing stock 15 30 45 60 75 90 113 135 158 180 203 225 255 285 315 345 375 375 375 375 375 375 375 375
Cost of purchases (@30% margin) 2,310 3,850 5,390 6,930 8,470 10,010 12,705 15,015 17,325 19,635 21,945 24,255 27,720 30,800 33,880 36,960 40,040 38,500 38,500 38,500 38,500 38,500 38,500 38,500
Cash flow budget:
Inflows:
From customers 0 0 2,200 4,400 6,600 8,800 11,000 13,200 16,500 19,800 23,100 26,400 29,700 33,000 37,400 41,800 46,200 50,600 55,000 55,000 55,000 55,000 55,000 55,000
Outflows:
Initial start-up costs 5,000 2,000
Salaries 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700
Premises 6000 6000 6000 6000 6000 6000 6000 6000
Marketing 0 3,000 2,000 1,000 1,000 1,000 1,000 1,500 1,500 1,500 1,500 1,500 1,500 2,000 2,000 2,000 2,000 2,000 2,000 1,500 1,500 1,500 1,500 1,500
Payment for purchases 0 2,310 3,850 5,390 6,930 8,470 10,010 12,705 15,015 17,325 19,635 21,945 24,255 27,720 30,800 33,880 36,960 40,040 38,500 38,500 38,500 38,500 38,500 38,500
Total outflows 12,000 8,310 6,850 13,390 8,930 10,470 18,010 15,205 17,515 25,825 22,135 24,445 33,455 31,420 34,500 43,580 40,660 43,740 48,200 41,700 41,700 47,700 41,700 41,700
Net cash flow -12,000 -8,310 -4,650 -8,990 -2,330 -1,670 -7,010 -2,005 -1,015 -6,025 965 1,955 -3,755 1,580 2,900 -1,780 5,540 6,860 6,800 13,300 13,300 7,300 13,300 13,300
Opening balance 0 -12,000 -20,310 -24,960 -33,950 -36,280 -37,950 -44,960 -46,965 -47,980 -54,005 -53,040 -51,085 -54,840 -53,260 -50,360 -52,140 -46,600 -39,740 -32,940 -19,640 -6,340 960 14,260
Closing balance -12,000 -20,310 -24,960 -33,950 -36,280 -37,950 -44,960 -46,965 -47,980 -54,005 -53,040 -51,085 -54,840 -53,260 -50,360 -52,140 -46,600 -39,740 -32,940 -19,640 -6,340 960 14,260 27,560

Effective Sample framework
Sampling is a process which is used making statistical analysis and evaluation their
number of observations are gathered and used from a very large population. In simple terms
sampling is a phenomenon which is used by the researchers for collecting number of
observations and gathering data from a very large population by sampling them and dividing
them into smaller groups. Sampling can be done different basis like random sampling, probable
sampling and non-probable sampling (Beckmann, 2020). For the respective research non
probability sampling is used where a sample of 40 women is choosing from the entire population
in order to connect their opinion and viewpoints.
Critical evaluation of such methodology
Research Methodology is a phenomenon that is commonly used by investigators to
outline the processes techniques and methods they are going to follow in order to complete the
entire study and to make appropriate conclusions along with attaining the agenda of the work
they are being conducting(Weintraub, 2019). There are certain advantages and disadvantages of
the research methodology that are used by the researcher in this study these are as follows.
Advantages
 The first and very significant advantage of using a research methodology is to a
researcher is it provides and help in gaining insight into the methods and instructions.
 Another very important aspect of it is the research of will be having appropriate control
over the different variables off the research such as cost, time etc. it is the choice of the
researcher where the want to invest and use more cost and how much time and resources
will be needing to complete the respective study.
Disadvantages
 The first and a very common disadvantage of a research methodology which is faced by
the investigator is personal biasness and perceptions do have certain impact on the study
being conducted and it intrude in developing efficient solutions.
 Another critical disadvantage is sometimes the researcher for the observer does not agree
with the information available and data collected therefore dick can hamper the
conclusions of a study by providing artificial results.

 The third critical disadvantage of the same is the researcher can face problems in
capturing appropriate sample for their study and the represented sample may not be
efficient enough.
Critical evaluation of research limitations
There numerous profound limitations of a research which will be faced by the researchers
and need to mitigate in appropriate timings or to make processes for dealing with them for
making sure that appropriate reasons and outcomes are gathered. There are certain limitations of
this respective research as well which are as follows:
Availability of resources
This is one of the key limitations which is commonly faced by every researcher while
conducting their study. For completing different tasks there are a number of resources required
by the investigator and availability of these resources at the correct time is one of the key
problems. It is not possible for the researcher to have all the different resources required for the
study at appropriate timings (Rai and Troen, 2017). For example, cost is a major resource which
is needed for completing the research in order to conduct different survey and for examining
different aspects but sometimes cost becomes a limiting factor for the investigator.
Accessibility of resources
Another very complicated limitation which is a part of research is accessibility of
resources. That means sometimes the investigator make it possible together all the resources they
require but some of the resources becomes inaccessible for them. Accessibility of the resources
is another very limiting factor for a research. Example while conducting the literature review
opinions of different experts and authors are important to analyse in order to gather a factual data
and to reach towards an appropriate conclusion by exploring and sorting through different
viewpoints of people (Zahner, 2021). But sometimes certain articles and journals written by
experts are inaccessible and required number of critical adjustments to be made in order to
access them. This is another very e huge limitation of the research study which was faced.
Critical skills
As investigator and an observer there are various different skills that are required for
conducting a research. This is a limitation because it is not possible for every researcher to have
all the required essential skills (Parr, 2018). Therefore, it is a limitation as while conducting

research there are various skills such as analytical skills and communication skills is essential
and became a huge hurdle in success of the project.

ANALYSIS OF RESULTS
Data collection
Q1. Do you have knowledge about oxidised drink?
a) Yes
b) No
Q2. What is the importance of oxidised drink?
a) Flushing toxins out of the body
b) Improving alcohol metabolism
c) Aiding exercise recovery
Q3. Will introducing the oxidised drink in beverage sector in India helps in improving
the health and fitness of people?
a) Yes
b) No
Q4. In which manner, oxidised drink impacts the beverage sector of India?
a) Positive manner
b) Negative manner
Q5. As per your perspective, what are the benefits oxidised drink offer to beverage sector
in India?
a) Enhanced health conditions
b) Customer Satisfaction
c) Sustainability
Q6. What are the various challenges faced by an organisation while launching oxidised
drink in India?
a) Dearth of innovation
b) Environment friendly propaganda
c) Government regulations
Q7. What are the opportunities an organisation can exploit after launching oxidised
drink in India?
a) Large number of customer base
b) Brand Image

Q8. According to your perspective, what is the purpose of introducing oxidised drink in
India?
a) Spreading awareness among people about fitness and beauty
b) Making people health conscious
Frequency table
Q1. Do you have knowledge about oxidised drink? Frequency
a) Yes 30
b) No 10
Q2. What is the importance of oxidised drink? Frequency
a) Flushing toxins out of the body 15
b) Improving alcohol metabolism 15
c) Aiding exercise recovery 10
Q3. Will introducing the oxidised drink in beverage sector in India
helps in improving the health and fitness of people?
Frequency
a) Yes 25
b) No 15
Q4. In which manner, oxidised drink impacts the beverage sector of
India?
Frequency
a) Positive manner 30
b) Negative manner 10
Q5. As per your perspective, what are the benefits oxidised drink
offer to beverage sector in India?
Frequency
a) Enhanced health conditions 12
b) Customer Satisfaction 18
c) Sustainability 10
Q6. What are the various challenges faced by an organisation while
launching oxidised drink in India?
Frequency
a) Dearth of innovation 10
b) Environment friendly propaganda 10

c) Government regulations 20
Q7. What are the opportunities an organisation can exploit after
launching oxidised drink in India?
Frequency
a) Large number of customer base 25
b) Brand Image 15
Q8. According to your perspective, what is the purpose of introducing
oxidised drink in India?
Frequency
a) Spreading awareness among people about fitness and beauty 20
b) Making people health conscious 20
Appropriate analytical interpretation of results
Theme 1: Knowledge about oxidised drink
Q1. Do you have knowledge about oxidised drink? Frequency
a) Yes 30
b) No 10
30
10
Knowledge about oxidised drink
a) Yes b) No
Interpretation: From the above detailed analysis of the graph, it has been examined that oxidised
drink is new concept in the market as it is beneficial for the people to reduce toxins from the
body. For this, out of 40 respondents 30 are having proper knowledge about the oxidised drink
and its use and remaining respondents are not aware regarding the knowledge of oxidised drink.

Theme 2: Importance of oxidised drink
Q2. What is the importance of oxidised drink? Frequency
a) Flushing toxins out of the body 15
b) Improving alcohol metabolism 15
c) Aiding exercise recovery 10
15
15
10
Importance of oxidised drink
a) Flushing toxins out of the body b) Improving alcohol metabolism
c) Aiding exercise recovery
Interpretation: By considering the above detailed examination of graph, it is analysed that
oxidised drink is important regarding the fitness and beauty of people as it carry various
importance to enhance the health factors of individual. For this, 40 out of 15 respondents said
that oxidised drink is important for flushing out toxins from the body and 15 respondents agree
with the statement that oxidised to drink improve alcohol metabolism whereas remaining go with
exercise recovery.
Theme 3: Oxidised drink helps in improving the health and fitness of people
Q3. Will introducing the oxidised drink in beverage sector in India
helps in improving the health and fitness of people?
Frequency
a) Yes 25
b) No 15

25
15
Oxidised drink helps in improving the health and
fitness of people
a) Yes b) No
Interpretation: From the above detailed analysis, it has been analysed that oxidised drink bring
creativity in the beverages sector as it helps in improving the fitness and health of people. For
this, 40 out of 25 respondents agree with the statement that oxidised drink helps in improving the
fitness and health of individuals and remaining respondents disagree with the same.
Theme 4: Oxidised drink impacts the beverage sector of India
Q4. In which manner, oxidised drink impacts the beverage sector of
India?
Frequency
a) Positive manner 30
b) Negative manner 10

30
10
Oxidised drink impacts the beverage sector of
India
a) Positive manner b) Negative manner
Interpretation: From the above detailed analysis of graph, it has been analysed that the oxidised
to drink foot major impact over the growth of beverages sector in India and helps in enhancing
the beauty and fitness of people. For this, 30 out of 40 respondents said that oxidised drink food
positive impact over the beverages sector whereas remaining respondents disagree with the
same.
Theme 5: Benefits, oxidised drink offers to beverage sector in India
Q5. As per your perspective, what are the benefits, oxidised drink
offers to beverage sector in India?
Frequency
a) Enhanced health conditions 12
b) Customer Satisfaction 18
c) Sustainability 10

12
18
10
Benefits, oxidised drink offers to beverage sector
in India
a) Enhanced health conditions b) Customer Satisfaction
c) Sustainability
Interpretation: According to the above graph, it has been interpreted that oxidised drink carry
various benefits that are offered to health-conscious customers and also helps in increasing the
growth and factors of beverages sector. For this, 12 out of 40 respondents said that oxidised to
drink is useful in enhancing the health conditions of people whereas 18 said that it is beneficial
for satisfying customers and remaining go with sustainability.
Theme 6: Various challenges faced by an organisation while launching oxidised drink
Q6. What are the various challenges faced by an organisation while
launching oxidised drink in India?
Frequency
a) Dearth of innovation 10
b) Environment friendly propaganda 10
c) Government regulations 20

10
10
20
Various challenges faced by an organisation
while launching oxidised drink
a) Dearth of innovation b) Environment friendly propaganda
c) Government regulations
Interpretation: From the above detailed analysis, it has been analysed that there are various
challenges which are faced by an organisation at the time of introducing oxidised drink in the
market. For this, 40 out of 10 respondents said that environment friendly propaganda become
biggest challenge whereas other 10 respondents go with Dearth of innovation and remaining
respondents agree with government regulations.
Theme 7: Opportunities an organisation can exploit after launching oxidised drink
Q7. What are the opportunities an organisation can exploit after
launching oxidised drink in India?
Frequency
a) Large number of customer base 25
b) Brand Image 15

25
15
Opportunities an organisation can exploit after
launching oxidised drink
a) Large number of customer base b) Brand Image
Interpretation: By considering the above discussion, it has been evaluated that there are various
opportunities which can be exploited by an organisation at the time of introducing oxidised to
drink in the market. For this, 40 out of 25 respondents said that large number of customer base is
the biggest opportunity for company whereas 15 respondents go with brand image.
Theme 8: Purpose of introducing oxidised drink
Q8. According to your perspective, what is the purpose of introducing
oxidised drink in India?
Frequency
a) Spreading awareness among people about fitness and beauty 20
b) Earn profit margin 20

2020
Purpose of introducing oxidised drink
a) Spreading awareness among people about fitness and beauty
b) Earn profit margin
Interpretation: From the above discussion of the graph, it has been analysed that there is a
suitable purpose of introducing oxidised drink in India. For this, 40 out of 20 respondents said
that organisation launch oxidised to drink in order to earn profitability whereas remaining
respondents said that oxidised drink is introducing in order to spread awareness among people
regarding the beauty and fitness.
Application of results to research objectives and literature
Challenges which are faced by people of India because of unhealthy skin and unfit routine
There are various challenges which are faced by the Indian people because of unfit
routine as most of the Indian population intake oily food that enhances cholesterol in the body
and bring several diseases. In order to overcome from diseases people, need to develop suitable
plan for their routine and also consult to a fitness trainer or Health Care professional in order to
maintain their body. Besides from this respective company spread awareness about the effective
benefits of oxidised drink regarding the health and skin as oxidised drink tends to eliminate
toxins from the body that helps in looking skin flawless and blemishing. Along with this the
body absorb Oxygen and develop carbon dioxide and that structure move air in and out from the
lungs.
Importance of fitness & beauty among the people of India
Physical fitness and activities are important as it promote healthy life and stay people
active in all the stages of life. It is quite easier by considering the natural way like meditation
yoga and so on but it order to stay beautiful from the inside most of the people consume energy

drinks and redox drink in understanding the concept of fitness and beauty respective company
tends to launch oxidised drink that helps in making skin more healthy hair and flawless by
overall vitalising the effect.
Purpose of introducing Oxidised drink in India
Oxidation is undertaken as reaction chain that arises in the presence of Oxygen and also
accountable for the deterioration of the quality of drink and concerning products that impact by
the processing of packaging and storing methods. Oxidised drink is beneficial in order to protect
people of India from various diseases and also enhance the life of skin by making it blemishing
and flawless. In this context the oxidised drink tends to eliminate the risk of blood pressure and
other skin diseases. For this diet is important as it include high antioxidants in terms of
eliminating the risk of several diseases as antioxidants are the scavenge of the free radical from
the body cells and also protect from the damaged caused by the oxidation.
Challenges while spreading awareness among people regarding fitness & beauty
Health and fitness terms to represent equality of mind and body that depict the deliberate
efforts in the result. In terms of this there are various technological developments that have made
our life easier and less active that can become various for the Healthy lifestyle and skin. For this
reason, respective company face several barriers in terms of spreading awareness among the
people of India as they are having busy lifestyle and don’t have time to follow a particular diet
chart. In regard of this environment also plays an important role in order to induce people to do
any sort of physical activity like cycling Yoga meditation and many more.
Best ways to overcome from the suitable challenges related with spreading awareness about
fitness & beauty
There are various challenges which are faced by the company at the time of spreading
awareness among people regarding the fitness and beauty and that can be overcome by
motivating Indian people to perform physical activities and consuming the oxidised drink as it is
beneficial for their health and skin. In this context there are several people who tends to make
their career in the fitness sector as they allow people to pursue as a full-time fitness trainer. The
fitness trainer also guides individuals in their suitable activities as they work with various people
by offering several instructions and motivate them regarding the workout and exercise.

Identification of sources of competitive advantage and sustainability
There are several sources which are useful for company to achieve the competitive
advantages and sustainability for the processes for the longer period of time. In terms of
beverages sector, it is important to effectively use the sources as this helps in remaining at the
competitive market effectively. Various sources are discussed below:
Human resources: Human resources are represented as the helpful department of an
organisation in order to achieve higher position and success in the market. It is complex for the
businesses to concentrate on fulfilling the requirements of customers by which they can work
with suitable position in order to fulfil the deadlines. Within the beverages sector most of the
organisations provide variety of incentives to their workers in order to motivate them to work
effectively. Considering the oxidised drink, the respective company put in pieces on offering the
training to the staff members by which we can understand prominently the use of drink for their
fitness and beauty.
Technology: It is undertaken as the most effective means of helping the beverage sector
in order to introduce the new products to the market and attract large number of customers
towards the product. Moreover because of the advancement in Technologies respective company
is now offer oxidised ring to online mode in a straightforward and comprehensive manner in the
sector. It is critical for the sectors to effectively use of the advanced Technologies to provide
products to their customers in fast and smart way. In India the respective company tends to
launch oxidised drink by targeting those people who are health conscious in order to maintain
their fitness and beauty.
Organisational structure and culture: The culture of organisation is characterised as the
common tradition goal norms behaviour and symbol. It is important for the beverage sector to
have suitable objective which is understood by the employees in terms of maintaining their
efficiency and effectiveness. This has been developed that the organisation culture is helpful in
achieving the competitive advantage by which it is critical for the restaurants to use suitable
structure for their workers by which they can contribute and Express their ideas effectively.
Moreover, the structure and culture of organisation is helpful in order to encourage employees
and resulting towards the maintenance of effective mind-set among the employees that put
positive impact over the success and profitability of company.

Selection of strategies for success
It is critical for an organisation to effectively use single approach by considering the
benefits and drawbacks as it is helpful for the respective company to achieve Rapid growth and
commercial acceptance. For this porter’s generic strategies are useful to make successful
business and these strategies are given below:
Cost leadership: As per this strategy there are two ways to achieve growth and success in
market like enhancing earnings by eliminating the cost and increasing market share by selling
effective production services at the low prices. It leads to generate fair profitability but also
enhances they attraction of large number of customer base that results in enhancing the demand
and popularity of company. It is critical for company to understand the suitable factors like
labour cost manufacturing cost and so on for successfully implementing Strategies and
accomplish market success.
Differentiation strategy: Business strategy defect as providing the new and exclusive
products which are helpful for company to achieve the dominance of customers and effectively
compete with their Rivals. It undertakes the creation of values for customers by considering the
reliability functionality service and brand image. Besides from this company also invest in
growth and innovation by organising analysis and implementing successful strategies. This
approach is helpful in order to attract maximum number of customers enhancing revenues and
profitability and achieve overall growth and success of business.
Focus strategy: In this company tends to use effective taxes in order to focus on specific
market by undertaking the requirements of customers and market condition. After developing a
target plan it is difficult for coming to settle on the cost leadership and differentiation strategy. It
is important for the company to undertake various things like finances and expenses of company.
Moreover, the requirements of customers and the Dynamics of industry are also taken into
consideration at the time of developing focus approaches.
By considering the above strategies it is analysed to that the most suitable strategy for the
company is Focus strategy by which company prominently focused on delivering their products
and services to the specific target market who are health conscious for their fitness and beauty.
The beverage sector is becoming more competitive day by day and also shifting the services
from offline to online services because customers prefer online services instead of offline.

Development of appropriate Business Model for the business
The disruptive innovation theory is useful in order to create a new innovative product and
business considering the growth of business idea. The descriptive innovation is the suitable form
of unique products that leads to create a new market for the value network and then disturb to the
current market by displacing through proven leading businesses partnerships and products.
Within the beverages sector company introduces its new product in India by focusing on the
health-conscious customers and for this respective company considered descriptive innovation
theory for having proper growth and success for their business.
Appropriate synthesis and evaluation of research results, inferences and implication
It has been analysed from the current research that the effective implementation of of
oxidized drink in the beverages sector in India is effective by targeting the health-conscious
customers who are concerned regarding their beauty and fitness. For this there are various
sources which are useful for respective company to achieve competitive advantage and retain in
the market area for the longer period of time like considering the developed the technology
skilled and talented staff members the culture of organisation and so on.
In order to collect the information that has been the use of primary method as in this
questionnaire has been developed to collect the details from respondents considering the purpose
and benefits of oxidised drink. It is also analysed that people can achieve reflective level of
understanding considering the competitiveness that exist in the market area with the help of
porter’s model that helps in developing suitable strategies and achieving competitive advantage
in the market. Apart from this the business Canvas model is used to select the effective customer
group for the critical achievement of better outcomes and fulfilling the objectives effectively.
Moreover, the focused strategy is useful for company in order to increase their customer
base and leads towards the success and growth. It is also analysed that the effective use of
oxidised drink by focusing over the health leads to represent positive outcome over the health of
consumers. Apart from this it has been analysed that the creativity is essential regarding the
growth of company as it helps in the provision of new products and services among customers
that is useful in attracting the interest of customers. Therefore, the overall implementation of plan
is helpful in achieving the better outcomes and extracting the valid conclusion.

DISCUSSION, CONCLUSION AND RECOMMENDATIONS
Discussion
By considering the above discussed information it has been analysed to that oxidised drink
develop positive impact over the sales and revenues of business and the beverage sector as well.
Impact of the overall development depends on the health factors of the people of India. In this
context the restaurant also learnt their lesson in order to make changes to avoid and mitigate the
future disasters. In regard of this the online ordering has made the delivery cheaper instead of
before and this trend will continue in the future as well.
Along with this, oxidised to drink is beneficial and new for the people of India as it helps
in making them fit and beautiful by representing their skin flawless and blemishing. For this, the
sector itself spread awareness among the people of India by making them health conscious and
also induces them to focus over there unfit routine and improve it by following a proper diet
chart. This literature review also conducted with the help of secondary sources like articles
journals books and so on.
Literature review is concerned with the research objectives and also provide detailed
information. There has been a discussion regarding the issues faced by Indian people in order to
maintain their routine and concerned about their fitness. There have been some challenges which
are discussed as it is faced by the people of India regarding their unfit routine and also analyse
that oxidised drink plays an important role in order to eliminate the toxins from the body and
also develop energy among people. There are some opportunities in the beverage sector which
has been developed by launching oxidised drink.
Conclusion
By considering the word discussion it is analysed to that oxidised drink is beneficial for
people in order to maintain their beauty as the naturally maintain their skin without the use of
cosmetics. Oxidised drink is helpful in order to eliminate toxins from the body that put positive
impact over the health and fitness of people. In regard of this respective company spread
awareness about the benefits of oxidised drink in order to make people conscious and aware
about their beauty and fitness. Oxidised drink is safe to consume as there are few precautions
like oxidised drink is similar to hydrogen peroxide which is a common antiseptic agent.

As both the liquids are the forms of oxygenated water and by hydrogen peroxide, they
make Bond among the two oxygen molecules. Hence it is important to only ingest oxidised drink
which is intended for the human use and found in the beverage sector in the store. Along with
this it is important that the oxidised drink must be consumed immediately otherwise it can lose
its oxygen once opened. In this the manufacturer recommend that the oxidised drink should be
consumed within 30 minutes of opening it to enhance how much oxygen an individual ingest.
Along with this most of the oxidised drinks comes in cans and Tetra pack that make quick use as
the container cannot be resealed.
Besides from this, the shortage of data is on its use as the suitable nutrition and fitness
communities demand high quality of oxidised drink as it is beneficial for the health and beauty of
people. There are various questions that should be answered regarding how well the oxygen is
absorbed in the intestine and how effectively it dissolves in the water. Away with this, the
respective company need to market then you drink which is oxidised drink by having effective
promotion advertising and branding that makes up the essential components towards a successful
marketing campaign.
For this, marketing the new product needs to create a brand in which people identify and
learn about more things and benefits of the product. With the help of marketing and Advertising
the people of India learn about the benefits and importance of oxidised drink towards the fitness
and beauty. With so many drinks in the market it is important to use various marketing avenues
as much as possible to reach towards the target market.
Recommendations
The current project is prominently important in present time because of the health
condition of the people of India. Furthermore, there is a need to opt some changes in order to
execute the concept prominently. In this context the suitable recommendations are mentioned as
underneath:
There is a need to develop an effective environment in the country by which people can
develop their knowledge about the oxidised to drink and use it for their fitness and beauty.
Besides from this there are lot of techniques and developments which are being introduced in the
business world but people do not totally rely on the Technologies. Therefore, there is a need to
make suitable promotions and advertisement by the beverages sector of India in order to attract
maximum number of people towards their product. With the help of this they tend to convey the

significance of oxidised drink in the life of customers by which they can engage them with
change mechanism as by this they can gain positive outcomes.
Besides from this, the Other recommendation is concerned with the development of skills
and potentials of staff members by which they can deal with effective technology in suitable
manner. It is also identified that the employees who are working within the beverages sector in
India are not have suitable Idea regarding the use of Technology as by this it is the responsibility
of top-level management to effectively arrange the training programs for developing prominent
skills among the workforce. With the help of this the company will able to co-ordinate with the
new tools and technologies which are important regarding the growth of business. Along with
this training is the suitable proof of successful business in order to get positive business
outcomes.
Besides from this, by undertaking the higher level of Technologies there is always threat of
safety and security issues as there is the higher probability of sharing personal details of
customers with the authorised parties that put negative impact over the business functioning.
Therefore, the hospitality organisations of India are looking to opt oxidised drink by undertaking
the increasing demand among the customers who are health conscious. In this context the
company is required to undertake suitable protocols which offer end to end encryption and the
effective level of security. In this context they are also required to monitor the growth of
oxidised drink among the users.
By this, it is also possible to identify and deal with customers on the technical basis that
create the substantial issue in the upcoming period of time. For effectively executing the oxidised
drink in India is important to make people aware regarding their health factors and making them
health-conscious. In regard of this the respective company is required to arrange suitable
programs for spreading awareness among the people regarding the use of oxidised drink for their
health benefits. It is also important to answer all the queries of customers regarding their product
and also identified that there are some people who are not in the favour to use the oxidised to
drink for their health and fitness. For this company to provide sampling and also convince these
customers to use their product for their health benefits.

REFERENCES
Books and Journals

Online
Fitness Industry-Its challenges and opportunities. 2021. [Online] Available through <
https://www.linkedin.com/pulse/fitness-industry-its-challenges-opportunities-rajeev-
goenka/>./
Habits That Wreck Your Skin. 2021. [Online] Available through
<https://www.webmd.com/beauty/features/bad-skin-habits#1>./
The beauty benefits of exercise. 2012. [Online] Available through <
https://timesofindia.indiatimes.com/life-style/beauty/the-beauty-benefits-of-exercise/
articleshow/15404530.cms>./
The Truth About Energy Drinks. 2021. [Online] Available through <
https://www.todaysdietitian.com/newarchives/100713p62.shtml>./