Business Development Plan for Fitness & Beauty with Oxidised Drink

Business Development
Plan
(To develop business of fitness & beauty by introducing
Oxidised drink)

Table of Contents
INTRODUCTION...........................................................................................................................4
Abstract...................................................................................................................................4
Overall coherence/justification...............................................................................................4
Rationale for the business idea...............................................................................................4
Scenario chosen......................................................................................................................5
Clear Aims and Objectives.....................................................................................................5
Background to the subject area...............................................................................................6
Structure of the project...........................................................................................................6
LITERATURE REVIEW................................................................................................................8
Range of literature on that industry & appropriate use and review of literature....................8
Evaluation and review of both theoretical and secondary research data about industry size,
growth rate, major player’s / competitor analysis................................................................12
Business idea explained in details........................................................................................12
Marketing mix analysis........................................................................................................13
Segmentation........................................................................................................................13
Target Market.......................................................................................................................14
Positioning............................................................................................................................14
Thorough knowledge and comprehension of the Beverage industry...................................14
Understanding of relevant concepts and theories about the business model........................15
Discussion of conceptual and theoretical Issues-Business model canvas............................15
Summary and clear understanding of principal issues.........................................................16
RESEARCH METHODOLOGY...................................................................................................17
Aims and Objectives.............................................................................................................17
Appropriate Research Methodology.....................................................................................17
Theoretical and applied research methods knowledge.........................................................20
Effective survey techniques..................................................................................................20
Primary and Secondary Market Research............................................................................21
Feasibility.............................................................................................................................22
Effective Sample framework................................................................................................23
Critical evaluation of such methodology..............................................................................23

Critical evaluation of research limitations............................................................................24
ANALYSIS OF RESULTS...........................................................................................................26
Data collection......................................................................................................................26
Frequency table....................................................................................................................27
Appropriate analytical interpretation of results....................................................................28
Application of results to research objectives and literature..................................................35
Identification of sources of competitive advantage and sustainability.................................36
Selection of strategies for success........................................................................................37
Development of appropriate Business Model for the business............................................38
Appropriate synthesis and evaluation of research results, inferences and implication........39
DISCUSSION, CONCLUSION AND RECOMMENDATIONS.................................................40
Discussion.............................................................................................................................40
Conclusion............................................................................................................................40
Recommendations................................................................................................................41
REFERENCES..............................................................................................................................43

INTRODUCTION
Abstract
Business development is analysed as the suitable ideas and initiatives of the suitable
activities which are useful in order to make business better. It effectively undertakes the
enhancement in sales and revenues and also growth in the business expansion in order to
enhance the profitability by developing strategic partnership and making suitable business
decisions (Blevins, 2020). In this context, the business idea is related with making people aware
about the fitness and beauty with the help of various methods like marketing campaign and so
on. For this, the name of firm is “BEAUFIT” and their offerings is to provide guidance regarding
the fitness and health factors and also give them proper advice by making them conscious
towards flourishing their skin and making them aware for their health and fitness. Their motive
for awareness is to spread knowledge regarding the diseases which arises due to unfit and
unhealthy routine or diet.
Overall coherence/justification
Making people aware regarding their fitness and beauty is the new and innovative business
idea for the effective business development plan. It is an effective business idea to make people
aware of India as they are not aware regarding their beauty and health. In regard of this, the
beauty and fitness sector need to effectively aware people regarding their overall maintenance by
providing suitable dietary plan for their fitness and beauty tips which is beneficial to make them
fit. It is the suitable concept and an innovative business idea to spread awareness among the
people regarding their beauty and fitness and also make them conscious regarding their flawless
skin (Willis, 2017).
Moreover, it is not so easy to make people aware regarding their beauty and fitness
because most of the people of India does not focus on their beauty and fitness and also not take
proper diet. Hence, by observing the overall situation, the business development of spreading
awareness regarding beauty and fitness and making people aware for their health will be opened
in India. It is an effective business idea as in this knowledgeable information is being offered to
people in order to maintain their health.

Rationale for the business idea
The current investigation is based on the significance of oxidised drink related with fitness
and beauty in India. In this context oxidised drink is beneficial to maintain skin and beauty
flawless and healthy as it is relatively a new functional water product that has oxygen included in
it during the Canning process. Reason behind performing the current research is about launching
the oxidised to drink in India and making people aware about their beauty and fitness by
spreading awareness (Maghbouleh, 2020). The present investigation is basically carried out in
both personal and professional context.
For this in personal context the knowledge of learner is important related with the
challenges faced by the people of India regarding the and healthy routine and the significance of
fitness and beauty among the people of India. Besides from this the professional contacts
undertake the analysis from the perspective of investigator and analytical capabilities that should
be strengthened as it is effective in order to provide detailed evidence to perform the research.
Besides from this learner also assess the problem of people in India related with on healthy
routine by carrying out proper research. Researcher also able to perform the similar research in in
future and also focus on accomplishing relevant research results within the given period of time.
Scenario chosen
Through unfit body and an unhealthy routine, the people of India face lot of health issues
that leads to generate severe diseases. By keeping this factor, the respective company launch
oxidised drink which is beneficial for the people to make them hydrated that is important for
their skin (Bisson, 2019). The oxidised drink contains various health benefits as it include
oxygen and the benefits undertake exercise recovery flushing toxins out of the body and
enhancing alcohol metabolism. This innovation is useful for the people of India to make them
aware regarding their fitness and beauty.
Clear Aims and Objectives
Research Aim
The main aim of this research is “To develop business of fitness & beauty by introducing
Oxidised drink”. A study on India
Research Objectives
 To examine the challenges which are faced by people of India because of unhealthy skin
and unfit routine.

 To identify the importance of fitness & beauty among the people of India.
 To determine purpose of introducing Oxidised drink in India.
 To examine the challenges while spreading awareness among people regarding fitness &
beauty.
 To investigate best ways to overcome from the suitable challenges related with spreading
awareness about fitness & beauty.
Research Questions
 What are the challenges which are faced by people of India because of unhealthy skin?
 Explain the importance of fitness & beauty among the people of India?
 Explain the purpose of introducing Oxidised drink?
 What are the challenges while spreading awareness among people regarding fitness &
beauty?
 Explain the best ways to overcome from the suitable challenges related with spreading
awareness about fitness & beauty?
Background to the subject area
Oxidised drink is skin friendly as it includes antioxidants that are the compounds and play
Central role in health and disease. This drink is helpful in utilising the harmful compounds
known as free radicals as this can prevent the oxidative damage to the cells eliminate
inflammation and also protect against chronic diseases (Beckmann, 2020). Besides from this
oxidised drink piece to enhance the lactate clearance during the moderate to high intensity
exercise which is sustained for longer than 10 seconds as it produces lactates as the byproduct of
energy production. Oxidised drink leads to enhance the alcohol metabolism which is the major
benefit of drinking oxygenated water. In this when people consume alcohol it is absorbed by the
stomach and small intestine and then transported to liver where it metabolized by a series of
reactions that need large amount of oxygen. Along with this the oxidised ring is useful in order to
meet the daily hydration needs by including the daily fluid intake.
Structure of the project
It is the detailed research paper that focus on the initial investigation. The chapter structure
of dissertation undertakes the suitable outline which is been required for the completion of the
chapters of dissertation. In this context the various chapters of this dissertation are discussed
below:

Introduction: It is the basic part of Investigation chapter that include the background of
study rational off research identification of problem research aim and objectives and this is
questions. It leads to discuss various research on the subject and also validates importance of
work in the wider context. It is essential to ensure the analysis issues that are accurate and clear.
Literature Review: It is the second chapter of dissertation that depict what has been
published in the field of research topic. It can back up the theoretical perspective in which the
author understands the essential findings and ideas which are related to the research topic
(Coutinho and Shetty, 2019). For this the main objective of literature review is to use the
secondary approaches in terms of achieving the research objectives. Moreover, the secondary
method undertakes various sources like Scholars books internet sources journals and many more.
Methodology: It includes suitable information regarding the methodology and the analysis
that can be validated. It also discusses how to perform a research and give the reader a suitable
opportunity in terms of evaluating their authenticity. For this the research on Framework is
discussed in this chapter as it includes various players of the study onion considering research
philosophy research approach research strategy research choice data analysis Sampling and
many more.
Data analysis: It is the fourth chapter of the dissertation that need to put all the research
together and get some findings. It will be analysed that the data and suitable information will be
collected by considering the various sources (Weintraub, 2019). It also leads to uses several
research questions in terms of presenting the outcome of study. The findings should be
interpreted without any sort of assumptions and the discussion chapter should be reserved for
that matter.
Discussion, Conclusion and recommendations: It is the last chapter of the dissertation that
undertake the discussion Conclusion and recommendations off the topic. This part is useful in
order to provide the findings of the research which is based on the secondary method which is
useful in the part of literature review (Rai and Troen, 2017). Along with this conclusion is based
on the overall information of research and the recommendation is provided on the basis of
research in order to make some improvement.

LITERATURE REVIEW
A literature review is related with discussion and evaluation of the published knowledge in
the specific subject matter that leads to follow the pattern of organisation that undertake
summary and also provide an effective analysis of the integrating old interpretation and old
information (Zahner, 2021). A literature review looks towards the references and also motivate
The Reader to undertake the important details. For this the objective of academic research paper
is to support the own perspective.
The basic focus of literature review is to summarise the new concept as the various methods
can also depend on the suitable form of analysis by underpinning the research. For this the
literature review is primarily intended in order to provide a summary of concerning sources
which are being explored (Parr, 2018). The literature review is based on the development of
oxidised drink concerned with awareness regarding the fitness and beauty. For this the internet
sources books scholars and other secondary sources used to accomplish the research objectives.
It is helpful for the dissemination of relevant knowledge and achievement of prominent outcome
of research.
Range of literature on that industry & appropriate use and review of literature
Challenges which are faced by people of India because of unhealthy skin and unfit routine
According to the perspective of Morrill, (2021), There are various challenges which are
being faced by the people of India due to the unfit routine and healthy skin as most of the people
consume oily food that increase cholesterol in their body and it leads to develop various diseases
like breathing problem lung diseases heart diseases and many more. The specific breathing
exercises and the physical activities are important for the people who have lung diseases. Along
with this it is also important that they always develop plan for their routine and also consult to
the health care professional and doctor.
In regard of this there are various diseases that can stop the lungs from working
effectively like asthma bronchiectasis chronic bronchitis and so on (Kowaltowski and
Abdulkader, 2020). Along with this skin also need proper oxygen in order to look flawless and
for this people need to remove toxins from their body by consuming various energy drinks and
Detox drinks as these can help in order to flush out toxins from the body and look skin healthier
Shiny and flawless. Besides from this the body also absorb Oxygen and give carbon dioxide and