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business development plan assignment : Yummy Tummy

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Added on  2021-04-21

business development plan assignment : Yummy Tummy

   Added on 2021-04-21

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Running head: BUSINESS DEVELOPMENT PROJECT BRIEF
MBA Business Development Project Brief
Student’s name:
Name of the university:
Author’s note:
business development plan assignment : Yummy Tummy_1
1BUSINESS DEVELOPMENT PROJECT BRIEF
Executive Summary
This new business concept is targeting to provide ‘lunch box' service to the people in a daily
basis. This business concept is lunch box delivery and return system which delivers delicious and
hot lunch from our own canteen to people at offices and students in school, colleges and
universities in Maldives. This business is going to invest 2 million dollar in order to start the
business. The name of the business will be The Yummy Tummy and it will start as partnership
basis. The Yummy Tummy will have a website and it will have a mobile app from where the
customers can give order. The customers can make payment through the app or they can avail
cash on delivery option. In the initial stage, in order to run the business, loan will be taken from
the bank. In order to operate the business, the delivery persons will be recruited and they will
deliver the customised modern disposable lunch box with logo of Yummy Tummy on it. The
customers will have lunch box at their hands within 30 minutes with delicious and nutrients food.
The market is attractive in the Maldives as the food industry provides almost 4% of the GDP and
the customers have disposable income in their hands. In the Maldives, the food industry has been
flourishing and people want to take food from outside. The economy of Maldives has been
expanded to 7.5% in last 3 years. The Yummy Tummy will take the social media promotional
strategies and it will also take the strategy of the discount pricing in order increase the customer
loyalty. The target customers are mainly office goers and the students in Maldives and they fetch
for nutritional food.
This business plan has mainly four sections where, conception, market, industry attractiveness,
business models and financial analysis of the business are given. In addition, the financial
projection has been set for first three years of the business and the organisation will use rewards
business development plan assignment : Yummy Tummy_2
2BUSINESS DEVELOPMENT PROJECT BRIEF
strategy to encourage the delivery persons. The organogram has also been given in the business
plan.
business development plan assignment : Yummy Tummy_3
3BUSINESS DEVELOPMENT PROJECT BRIEF
Table of Contents
1. Introduction..................................................................................................................................4
1.1 Rationale to the selection of this business opportunity.........................................................4
1.2 Terms of references...............................................................................................................4
1.3 The approach is taken to design and structure of the report..................................................6
1.4 Relevant Models and evidence sources used.........................................................................7
1.5 Actionable assumptions.........................................................................................................7
1.6 Timescale for achievements..................................................................................................7
2.0 Description of the business concept..........................................................................................9
2.1 The concept statement...........................................................................................................9
2.2. The windows of opportunity...............................................................................................12
3. Feasibility Research...................................................................................................................13
3.1 The feasibility research plan................................................................................................13
3.2 The main research will be secondary research....................................................................14
3.3 Research methodology.........................................................................................................14
3.4 5 Key areas of feasibility research.......................................................................................14
3.4.5.1 Product/service..........................................................................................................14
3.4.2 Industry attractiveness..................................................................................................18
3.4.3 Market Attractiveness...................................................................................................23
business development plan assignment : Yummy Tummy_4
4BUSINESS DEVELOPMENT PROJECT BRIEF
3.4.4 Organisational feasibility..............................................................................................26
3.4.5 Financial feasibility......................................................................................................29
4. The Business Model..................................................................................................................35
4.1 Business model....................................................................................................................35
4.2 The core strategy..................................................................................................................38
4.2.1 The mission to be accomplished...................................................................................38
4.2.2 The product/market scope which connects the new venture to a viable market...........38
4.2.3 The basis for differentiation..........................................................................................38
4.2.4 Competitive positioning................................................................................................39
4.2.5 Relevant superior value propositions for core customer groups..................................39
4.2.6 Scale of the venture......................................................................................................39
4.3 The Resource Needs............................................................................................................40
4.4 Use a porter’s value chain....................................................................................................41
4.5 The partnership Networks....................................................................................................43
4.7 The value deliverables for the customer..............................................................................45
4.8 How value is added..............................................................................................................47
5. Business Plan.............................................................................................................................49
5.1 The industry, Company & Products....................................................................................51
5.2 Market, market analysis, market research...........................................................................52
5.3 Cost/volume/profit analysis.................................................................................................54
business development plan assignment : Yummy Tummy_5
5BUSINESS DEVELOPMENT PROJECT BRIEF
5.4. The marketing plan.............................................................................................................60
5.5 Design and development plan..............................................................................................64
5.6 The management team.........................................................................................................66
5.7 Operations plan....................................................................................................................68
5.10 Business Controls..............................................................................................................74
5.11 Financial projections..........................................................................................................75
Reference List..................................................................................................................................0
business development plan assignment : Yummy Tummy_6
6BUSINESS DEVELOPMENT PROJECT BRIEF
1. Introduction
This business plan is based on lunch box servicing to the office goers and school as well
as college students in Maldives. In Maldives, people order food from a nearby restaurant or from
online food delivery app. This new business concept is targeting to provide ‘lunch box' service to
the people in a daily basis.
1.1 Rationale to the selection of this business opportunity
In the Maldives, food delivery is not a new concept and food industry has been kicking
off with the participation of big names in the industry. In the Maldives, the food industry has
been flourishing and people want to take food from outside. The economy of Maldives has been
expanded to 7.5% in last 3 years (Cagua et al. 2014). A busy schedule of the people, taste and
preferences of food, rising of working couple and rapid growth of the food and beverage industry
has prompted me to come up with the idea of delivering lunch box. This business opportunity
was selected due to many frustrations of no time to prepare lunch for the kids to take school, too
expensive lunch options nearby offices, oily and greasy fast foods and if lunch is taken at a
restaurant it takes more than 1 hour to serve the food while little time to enjoy the meal. The
basis of the selection was based on what we mostly talk about during our lunch breaks of having
a customized, easily accessible, healthy and nutritious food which could replace the everyday
same boring snacks at staff lounge and to give a relief to all the working mothers who struggle to
prepare lunch to take for school. Since having an affordable and easily accessible lunch is a need
for every working individual and for the schools we found that this business idea can be made a
realistic one with the passion we have for foods.
business development plan assignment : Yummy Tummy_7
7BUSINESS DEVELOPMENT PROJECT BRIEF
1.2 Terms of references
Outline the new business concept
This business concept is lunch box delivery and return system which delivers delicious
and hot lunch from our own canteen to people at offices and students in school, colleges and
universities in Maldives. The business concept is lunch box for schools, offices colleges and
universities in Maldives. The lunch will be prepared by a skilled chef in a homely environment.
The lunch box is a special customised disposable box for the delivery of the food with the
business name on it “The Yummy Tummy”.
Assessing the existing position and readiness for the new business venture
I am thinking about to recruit the staffs that are not that literate and looking for a job.
The new business venture needs great coordination and symmetric communication among the all
the teams and staffs. Delivery person can be hired as there are many Bangladeshi or Indians
working in Maldives and they can be recruited easily.
States as appropriate, assumptions upon which the new business development proposal and
financial projections are based
I am going to invest 2 million dollar in order to start the business. In the initial stage, I am
thinking about to take a loan from the bank to start the business. The shared assumption of the
business organisation will be beliefs, values and artefacts and the owners will try to motivate the
team members to do their best. Bank of Maldives offer loans for small and medium size
businesses. Therefore, initial plan is to take a loan from Bank of Maldives.
Produce adequate research to assess the feasibility of the new business concept
business development plan assignment : Yummy Tummy_8

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