Business Development Plan: Establishing Calm and Relief Hotel in Malta

This business plan outlines the establishment of the Calm and Relief Hotel in Sliema, Malta. It begins with an introduction to the business concept, including its vision to provide a calm environment with a Maltese heritage theme. The report details the hotel's facilities, services, and target market (tourists), emphasizing its unique value proposition of offering a Maltese cultural experience. A comprehensive feasibility study is conducted, covering product/service, market, and financial aspects. The business model, including the Business Model Canvas, is presented, alongside a detailed business plan. The plan includes an executive summary, market analysis, competitive strategies, and financial forecasts, with a focus on achieving a competitive advantage in the hospitality sector of Malta. The report considers potential risks and critical success factors, providing a roadmap for the successful launch and operation of the Calm and Relief Hotel.

Business Development
Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
Rational of business................................................................................................................1
Vision of business...................................................................................................................1
Mission of business................................................................................................................1
Design and Structure of the model.........................................................................................1
Relevant Model and Information sources...............................................................................2
Assumptions...........................................................................................................................3
Time scale...............................................................................................................................3
THE BUSINESS CONCEPT...........................................................................................................6
Facilities and services.............................................................................................................6
Target market..........................................................................................................................6
Value added and specific feature............................................................................................7
Who is involved......................................................................................................................7
Windows of opportunity.........................................................................................................8
Management...........................................................................................................................8
FEASIBILITY RESEARCH...........................................................................................................9
Primary and Secondary data needs.........................................................................................9
Research methodology.........................................................................................................10
5 Key areas of feasibility research.................................................................................................12
Product and Service feasibility ............................................................................................12
Result of product and services feasibility.............................................................................13
Market feasibility .................................................................................................................13
Financial feasibility..............................................................................................................18
Ambition Vs Ability.............................................................................................................21
THE BUSINESS MODEL.............................................................................................................23
The core strategy..................................................................................................................23
Business canvas model.........................................................................................................23
BUSINESS PLAN FOR A NEW HOTEL IN MALTA ...............................................................30
Executive Summary .............................................................................................................30

Geographical market location and customer acceptance......................................................30
Business potential ................................................................................................................30
Strategies for competitive advantage ..................................................................................30
The Team .............................................................................................................................31
Legal structure......................................................................................................................31
Partners.................................................................................................................................31
Business Plan for Calm and Relief Hotel ...........................................................................31
1. The industry, company & products..................................................................................32
2. The Market.......................................................................................................................32
3. Marketing approach..........................................................................................................33
Potential risk for the Calm and Relief Hotel.......................................................................34
Critical success factor...........................................................................................................35
Visibility of plan ..................................................................................................................36
Visibility of Budget and investment.....................................................................................37
FINANCIAL FORECASTED.......................................................................................................37
REFERENCES..............................................................................................................................39

INTRODUCTION
Business is the collection of activities which are planned and conducted for considering
activities in better and effective manner. There is change in activities as well, but operations gets
because of change in external market (McKeever, 2016). There are many changes which are
taking place in external market such as change in political policies, legal laws and regulations,
etc. hence it is important and specific for people to consider and deliver changes properly . When
individual wants to operate in industry by opening new organisation and performing activities for
achieving activities properly, then it is important that managers have to determine strategies with
which they can operate properly. In this report, there is discussion about “Calm and Relief” hotel
in Sliema, Malta.
Rational of business
This study is conducted in order to collect and make clear to operate as new organisation.
There are many issues which arise while working in the association, so it is important and
relevant for people to understand and evaluate changes properly (Muzellec, Ronteau and
Lambkin, 2015). So in this study, there will study of internal or external market factors, so
entrepreneur will take actions accordingly. With change in commercial operations, it is clear that
operations has to be performed in lieu to it, so they can take business activities as positive
outcome. So with this study, there will study of proper information about ways to deal with
changes in external market.
Vision of business
Vision of hotel “Calm and Relief” is to provide best and calm environment in Hotel
where consumer can feel pleasure with heritage view of Malta.
Mission of business
Mission of Hotel “Calm and Relief” is to provide variety of services with touch of Malta
heritage and culture.
Design and Structure of the model
In order to complete and study business development plan properly, there will use of
information with understanding and evaluating changes properly. It is important for individual to
set some specified format in which information can be communicated. Structure of this report is
as under-
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Introduction:- In this section, there is brief overview about conducting activities and
completion of information about new hotel “Calm and Relief” (Kusumaningrum and Hidayat,
2016). This section is important because this provides complete information about new business
venture, hence it is easy to conduct other activities of this report.
Business concept:- This is whole sole collection of information which is based on reason
to launch new business. There is complete and specific information through which an guide path
can be known for which business is expanding (Allen, 2017). There is change in activities while
conducting operations for launching “Calm and Relief” and making efforts to get positive
outcome. There is something different which is provided by Calm and Relief hotel which is
disclosed in this section.
Feasibility study:- While operating in industry, there are possibilities that external
market factors are not working in context of these policies. So with the help of this study, there
will study of industry, market, product, financial assistance, etc. which are core factors which has
to considered fire getting positive impact (Cheng, Yang and Shen, 2015). This study is important
because activities will plan accordingly and actions are plan according to it. Hence it is clear that
there will positive outcome from conducted activities.
Business Model:- Business model is use of authentic way to get positive outcome from
conducting activities. There is requirement of studying ways to excel in industry such as
financial sources, entry mode, hiring of workers, etc. With the help of which business activities
are conducted in systematic manner (Funkhouser and et. al., 2015). If there is change in external
market, then also individual can perform activities smoothly because there are some beck up
with operators of Calm and Relief hotel.
Business Plan:- This is the section in which execution of new business plan is possible,
with change in business external environment factors, it will be easy and specific for people to
determine and eliminate activities properly. Calm and Relief hotel can be established
successfully, if business plan is implemented successfully.
Relevant Model and Information sources
There is requirement of some models and theories with the help of which individuals can
collect information about external market (Smith and Wong, 2016). While planning to operate in
industry, there is requirement of change in business operations and proper evaluation of external
market which is possible with the help of use of different models and theories such as Porter' five
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force model which is used to determine competitive advantage in industry. There will study of
feasibility study to determine sources of finance,, industrial analysis, organisational growth and
development, etc. which assist in getting positive outcome (Thébaud, 2015).
In order to determine scope of growth for Calm and Relief hotel in Malta industry there
will study of primary and secondary information. There will use of complete and appropriate
information, so it provides information about direction to conduct activities.
Assumptions
There are some assumptions as well which will be considered while running business and
planning to operate in industry as new organisation. Some assumption are as under-
 there will availability of sources of finance through external sources and they are within
the cost setted by Calm and Relief hotel.
 There will more tourism in this country at the year end and at occasion of Christmas
because they are the targeted consumers fr this organisation.
 Local people are ready to invest in this organisation and employees are available with
required skills and at affordable prices.
Time scale
Time scale refers to the plan which is used y individual to determine time for completing
the activities. It is important for individuals to determine activities through which business can
be expanded in better and effective manner. In order to operate in industry, there is requirement
of change in business activities which is possible when operations are properly planned. There
will use of Gantt hart for determining time required to complete the task. With the help of this
techniques, activities for launching business successful and time associated with are clear and
appropriate. Hence it will be easy for individual to determine time required to complete the
business development plan.
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THE BUSINESS CONCEPT
Calm and Relief hotel is opening with a n aim to provide calm environment to individuals
when they are dinning at their outlet. There will some changes which are specific and appropriate
for determining changes properly (Souto, 2015). At Calm and Relief hotel, there will ambiance
of heritage look of Malta, hence it is easy for them to attract tourist people at the outlet. They
offers varieties of food to tourist but with taste of Malta and its locality. New business in
hospitality sector operating in Malta gets hype in industry because this is their geographical
region which is coming as new destination for tourism. Hence in this case, people wants to know
about culture and trends of Malta. Hence it is important and specific for people to understand and
evaluate changes properly.
There is much scope of growth and development and competition in hospitality sector, so
many organisations are operating in this sector. Calm and Relief hotel will set up at Porsche
location of Sliema, Malta which is near by airport and metro station, hence people prefers to
spend some time in peace (Hutzschenreuter, Kleindienst and Lange, 2016)). This location will
near to corporate area as well, hence people can plan to organise small meetings, get together at
Calm and Relief hotel. Initially entrepreneur of Calm and Relief hotel will open at Sliema and
then remaining outlets will open after its success.
Facilities and services
At Calm and Relief hotel, there is facility of dinning, valet parking, free Wi- Fi, Air
cooling, Coffee and tea facility, light music, calm environment, etc. with which individual can
take rest as well in case of long distance journey. There are some facilities as well such as
library, wheel chair access, baby seat, board games, 24*7 accessibility, etc. which makes tourists
satisfied and they are able to determine and manage activities properly. They are providing
menu items which are based in Malta (Doleski, 2015). There will complete and specific
information with people who are visiting Malta from other regions. There is no other
organisation which provides Malta touch in their services with peace and calm environment.
Target market
There is some specific type of consumers for which mangers of Calm and Relief hotel are
launching this organisation. When there is specific and relevant changes in activities, then only it
is effective for people to understand and evaluate activities properly. Target consumers for Calm
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and Relief hotel are tourist who come to visit Malta for different purpose. This hotel is situated
near corporate area, hence there is requirement of change in working style as well because
people prefers this place for meeting and small get together (Mos, 2015). Hence it is essential
for managers of Calm and Relief hotel to maintain satisfaction among those people.
Value added and specific feature
There are some features which makes Calm and Relief hotel different from others. There
are many organisations which are serving individuals with hospitality services, but if managers
of Calm and Relief hotel wants to operate in industry, then they have to come with something
new and trendy-
 There is peace in the environment Calm and Relief hotel where peace can conduct
activities properly. There are different rooms in this hotel, so people want want to
conduct meeting or need space of any other official purpose can take it properly. It makes
Calm and Relief hotel different from others (Milovanovic, 2015).
 The menu style of Calm and Relief hotel is Malta and dishes is of that taste, so this is the
specific feature. Hence tourist from other countries also get complete and relevant
information about culture of Malta. The dressing sense of chef, waiters and other staff of
Hotel is also about Malta, hence it is easy for people to get knowledge about it.
 Ambience of Calm and Relief hotel is different and unique because colour combination
which are used in conducting this study are different and attractive (McNulty and
Brewster, 2017). In room where meetings and conferences can be conducted have light
colours which proper facility of mikes, speakers, etc.
Who is involved
Calm and Relief hotel is a hotel of Malta cuisine taste, ambiance, menu style, etc. also
belongs to it. This organisation is operated by four individuals who are studying in same college
and wants are operate as entrepreneurs (Verbeke, Puck and Tulder, 2017). These individuals
have complete and specific information about market, so they do market analysis. Two out of
four individuals are good in market, so they operate in this sector. It is important and relevant for
people to understand and determine changes properly. This business is under partnership, so this
is properly registered under laws and regulations. There are seven individuals whoa re required
to conduct operations at Calm and Relief hotel and serving consumers with best. 2 are chefs who
have experience in this field and they are best in providing cooking Malta dishes. Two
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individuals are for cleanliness. Remaining two will take orders and serves food and one
individual will seat at counter and partners have shifts hence they take care about management
and taking feedbacks from consumers (Korhonen, Honkasalo. and Seppälä, 2018). There is
proper distribution of work, so tit is easy for workers to perform activities properly. As business
is registered under legal laws and regulations, so it will be easy for people to rely over it and
conduct activities properly.
Windows of opportunity
There are many opportunities and growth scope for Calm and Relief hotel because this is
the sector in which people want satisfied and reliable services. There are many changes which
are taking place in consumer demand such as change in taste, so in tis case workers of Calm and
Relief hotel have to analyse it and give better outcome (Aithal, 2015). Partners of Calm and
Relief hotel are very innovative, they wants to provide new services and variety of products to
consumers, hence they come with new dishes and take regular feedback from consumers. There
is variety of food in menu for corporate people as well as culture and heritage taste food for
tourists as well. Hence they get success in industry with determining and evaluating their
demand. Management of Calm and Relief hotel can collaborate and deal with tour operators,
travel agencies, hence there will more scope of growth because there will more tourist consumers
and brand image of organisation can be maintained.
Management
There are many activities which has to be considered by managers of Calm and Relief
hotel because it is not easy and simple or individuals to run business. There is dynamic business
environment in current market, so it is important for managers of Calm and Relief hotel to
manage activities properly (Golkar and Cruz, 2015). This association is providing dishes of
Malta cuisine, hence it is important for people to understand and determining changes properly.
In order to manage activities properly, menu and activities for workers are decide an weak
earlier, hence there will less possibilities of issues in the organisation. There is proper use of
leadership and direction through which operations are conducted for achieving set targets.
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FEASIBILITY RESEARCH
Feasibility research is the initial design stage of a project that work toward brining all the
elements of knowledge together in order to determine the validity of the project. The feasibility
study is mainly performed once the idea get generated in order to explore about the idea and
determine whether the current idea will work or not according to the current situation as well as
several factors present within the marketplace (Bowen and et. al., 2009). Hence it is an
evaluation of proposed project which conduct an in depth study for determining the validity as
well as reliability of particular plan. This feasibility plan is consider to be very crucial for setting
up a new business as it help in determining that whether the plan get successful within the
marketplace or required some changes to be made. Therefore, for determining the main issues
that may be faced by Calm and Relief hotel it is required to formulate an feasibility plan which
support in investigating regarding the market as well as internal capability that business possess
which support in achieving the market sustainability at the initial stage. Additionally by
performing feasibility study the Calm and Relief hotel become able to identify the viability and
soundness of the project in context of product/services, industry, financial feasibility and
organisational feasibility. This study will also help in identifying the short coming which the
hotel is required to remove for achieving the competitive edge as well as sustainability in
marketplace.
Primary and Secondary data needs
For analysing the feasibility of the business plan it is crucial for the Calm and Relief hotel
to collect information from several sources so that they can determine the accuracy and validity
of plan as per the challenges that are present in marketplace that help in evaluating ideas as per
their effectiveness (Wang and et. al., 2009). These informations is mainly gathered through two
major sources of data collection that are known as primary as well as secondary which can be
better understood using following description:
Primary method:- It refers to the process of collecting data for the first time which is not
yet been gathered by any other person over such topic previously. This is also termed as first
hand information which is mainly gathered by making use of methods like survey, interview or
experiments (Ao and et. al., 2010). The information that is gathered with the help of primary
sources are consider to be more accurate and fresh as it is directly gathered by researcher from
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