Business Development Plan for Calm and Relief Hotel in Malta

Business Development
Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
Rational of business................................................................................................................1
Vision of business...................................................................................................................1
Mission of business................................................................................................................1
Design and Structure of the model.........................................................................................1
Relevant Model and Information sources...............................................................................2
Assumptions...........................................................................................................................3
Time scale...............................................................................................................................3
THE BUSINESS CONCEPT...........................................................................................................6
Facilities and services.............................................................................................................6
Target market..........................................................................................................................6
Value added and specific feature............................................................................................7
Who is involved......................................................................................................................7
Windows of opportunity.........................................................................................................8
Management...........................................................................................................................8
FEASIBILITY RESEARCH...........................................................................................................9
Primary and Secondary data needs.........................................................................................9
Research methodology.........................................................................................................10
5 Key areas of feasibility research.................................................................................................12
Product and Service feasibility ............................................................................................12
Result of product and services feasibility.............................................................................13
Market feasibility .................................................................................................................13
Financial feasibility..............................................................................................................18
Ambition Vs Ability.............................................................................................................21
THE BUSINESS MODEL.............................................................................................................23
The core strategy..................................................................................................................23
Business canvas model.........................................................................................................23
BUSINESS PLAN FOR A NEW HOTEL IN MALTA ...............................................................30
Executive Summary .............................................................................................................30

Geographical market location and customer acceptance......................................................30
Business potential ................................................................................................................30
Strategies for competitive advantage ..................................................................................30
The Team .............................................................................................................................31
Legal structure......................................................................................................................31
Partners.................................................................................................................................31
Business Plan for Calm and Relief Hotel ...........................................................................31
1. The industry, company & products..................................................................................32
2. The Market.......................................................................................................................32
3. Marketing approach..........................................................................................................33
Potential risk for the Calm and Relief Hotel.......................................................................34
Critical success factor...........................................................................................................35
Visibility of plan ..................................................................................................................36
Visibility of Budget and investment.....................................................................................37
FINANCIAL FORECASTED.......................................................................................................37
REFERENCES..............................................................................................................................39

INTRODUCTION
Business is the collection of activities which are planned and conducted for considering
activities in better and effective manner. There is change in activities as well, but operations gets
because of change in external market (McKeever, 2016). There are many changes which are
taking place in external market such as change in political policies, legal laws and regulations,
etc. hence it is important and specific for people to consider and deliver changes properly . When
individual wants to operate in industry by opening new organisation and performing activities for
achieving activities properly, then it is important that managers have to determine strategies with
which they can operate properly. In this report, there is discussion about “Calm and Relief” hotel
in Sliema, Malta.
Rational of business
This study is conducted in order to collect and make clear to operate as new organisation.
There are many issues which arise while working in the association, so it is important and
relevant for people to understand and evaluate changes properly (Muzellec, Ronteau and
Lambkin, 2015). So in this study, there will study of internal or external market factors, so
entrepreneur will take actions accordingly. With change in commercial operations, it is clear that
operations has to be performed in lieu to it, so they can take business activities as positive
outcome. So with this study, there will study of proper information about ways to deal with
changes in external market.
Vision of business
Vision of hotel “Calm and Relief” is to provide best and calm environment in Hotel
where consumer can feel pleasure with heritage view of Malta.
Mission of business
Mission of Hotel “Calm and Relief” is to provide variety of services with touch of Malta
heritage and culture.
Design and Structure of the model
In order to complete and study business development plan properly, there will use of
information with understanding and evaluating changes properly. It is important for individual to
set some specified format in which information can be communicated. Structure of this report is
as under-
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Introduction:- In this section, there is brief overview about conducting activities and
completion of information about new hotel “Calm and Relief” (Kusumaningrum and Hidayat,
2016). This section is important because this provides complete information about new business
venture, hence it is easy to conduct other activities of this report.
Business concept:- This is whole sole collection of information which is based on reason
to launch new business. There is complete and specific information through which an guide path
can be known for which business is expanding (Allen, 2017). There is change in activities while
conducting operations for launching “Calm and Relief” and making efforts to get positive
outcome. There is something different which is provided by Calm and Relief hotel which is
disclosed in this section.
Feasibility study:- While operating in industry, there are possibilities that external
market factors are not working in context of these policies. So with the help of this study, there
will study of industry, market, product, financial assistance, etc. which are core factors which has
to considered fire getting positive impact (Cheng, Yang and Shen, 2015). This study is important
because activities will plan accordingly and actions are plan according to it. Hence it is clear that
there will positive outcome from conducted activities.
Business Model:- Business model is use of authentic way to get positive outcome from
conducting activities. There is requirement of studying ways to excel in industry such as
financial sources, entry mode, hiring of workers, etc. With the help of which business activities
are conducted in systematic manner (Funkhouser and et. al., 2015). If there is change in external
market, then also individual can perform activities smoothly because there are some beck up
with operators of Calm and Relief hotel.
Business Plan:- This is the section in which execution of new business plan is possible,
with change in business external environment factors, it will be easy and specific for people to
determine and eliminate activities properly. Calm and Relief hotel can be established
successfully, if business plan is implemented successfully.
Relevant Model and Information sources
There is requirement of some models and theories with the help of which individuals can
collect information about external market (Smith and Wong, 2016). While planning to operate in
industry, there is requirement of change in business operations and proper evaluation of external
market which is possible with the help of use of different models and theories such as Porter' five
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force model which is used to determine competitive advantage in industry. There will study of
feasibility study to determine sources of finance,, industrial analysis, organisational growth and
development, etc. which assist in getting positive outcome (Thébaud, 2015).
In order to determine scope of growth for Calm and Relief hotel in Malta industry there
will study of primary and secondary information. There will use of complete and appropriate
information, so it provides information about direction to conduct activities.
Assumptions
There are some assumptions as well which will be considered while running business and
planning to operate in industry as new organisation. Some assumption are as under-
 there will availability of sources of finance through external sources and they are within
the cost setted by Calm and Relief hotel.
 There will more tourism in this country at the year end and at occasion of Christmas
because they are the targeted consumers fr this organisation.
 Local people are ready to invest in this organisation and employees are available with
required skills and at affordable prices.
Time scale
Time scale refers to the plan which is used y individual to determine time for completing
the activities. It is important for individuals to determine activities through which business can
be expanded in better and effective manner. In order to operate in industry, there is requirement
of change in business activities which is possible when operations are properly planned. There
will use of Gantt hart for determining time required to complete the task. With the help of this
techniques, activities for launching business successful and time associated with are clear and
appropriate. Hence it will be easy for individual to determine time required to complete the
business development plan.
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