A business development proposal to set up a customised dresses fashion shop in Malaysia

This business development proposal aims to establish a customised dresses fashion shop in Malaysia. It covers the industry and company background, business opportunities and challenges, and the purpose and rationale behind the proposal. The proposal also includes a research framework, research questions, and research objectives. It provides insights into the market feasibility, marketing feasibility, strategic feasibility, and operational feasibility of the business.

BUSINESS
DEVELOPMENT
PROPOSAL
(Part-1)

Executive Summary
The business development plan is based on developing customised dress fashion shop in
Malaysia. Fashion Revolver is a name of customised dress fashion shop which was developed in
Malaysia. There are different opportunities in Malaysia which helped Fashion Revolver in
successfully development of its business. For completing business development plan number of
feasibilities have been used. It includes market feasibility, marketing feasibility, strategic
feasibility and operational feasibility. These are essential feasibilities that helped Fashion
Revolver in development of its customised dress fashion shop in Malaysia. Under these
feasibilities number of models have been used which are Porter's five force model, PESTLE
analysis etc. These are main models which helped an organisation to identifying market situation
of Malaysia. Along with this, Data analysis have been done with the help of data collection. At
last, different number of functional plan have been used with identifying these importance in
development of customised dress fashion shop in Malaysia.

Table of Contents
Executive Summary.........................................................................................................................3
TITLE..............................................................................................................................................1
1.0 INTRODUCTION.....................................................................................................................1
1.1 Industry and Company background..................................................................................1
1.2 Business Opportunity and issues......................................................................................2
1.3 Purpose and Rationale......................................................................................................3
1.4 Terms of references..........................................................................................................4
Research Questions.......................................................................................................4
Research Objectives......................................................................................................4
Research Framework.....................................................................................................4
2.0 Business Review........................................................................................................................7
2.1 Market feasibility............................................................................................................10
2.2 Marketing feasibility......................................................................................................12
2.3 Strategic feasibility.........................................................................................................15
2.4 Operational feasibility....................................................................................................16
3.0 Research Design.......................................................................................................................18
3.1 Research Methods..........................................................................................................18
3.2 Collection Methods........................................................................................................19
3.3 Ethical Issues..................................................................................................................19
4.0 Data Analysis...........................................................................................................................20
4.1 Case Analysis.................................................................................................................21
4.1.1 Market feasibility...............................................................................................21
4.1.2 Marketing feasibility..........................................................................................21
4.1.3 Strategic feasibility............................................................................................23
4.1.4 Operational feasibility........................................................................................24
4.2 Business Implications.....................................................................................................25
5.0 Conclusion and Recommendation...........................................................................................28
5.1 Vision and Mission.........................................................................................................28
5.2 Objectives.......................................................................................................................29

5.3 Functional Plan 1............................................................................................................29
5.3.1 Action Framework.............................................................................................29
5.3.2 Metrics...............................................................................................................30
5.4 Functional Plan 2............................................................................................................31
5.4.1 Action Framework.............................................................................................31
5.4.2 Metrics...............................................................................................................31
5.5 Functional Plan 3............................................................................................................32
5.5.1 Action Framework.............................................................................................32
5.5.2 Metrics...............................................................................................................32
5.6 Functional Plan 4............................................................................................................33
5.6.1 Action Framework.............................................................................................33
5.6.2 Metrics...............................................................................................................34
5.7 Implementation Schedule-Gantt Chart...........................................................................34
5.8 Critical Success Factors..................................................................................................36
5.9 Risks Mitigation/Contingency Plan................................................................................37
REFERENCES..............................................................................................................................39

TITLE
A business development proposal to set up a customised dresses fashion shop in
Malaysia."A study on Fashion Revolver.
1.0 INTRODUCTION
1.1 Industry and Company background
Fashion is a famous aesthetic in a certain time period and context, especially in lifestyle,
footwear, accessories, hairstyle, makeup, clothing and body proportions. Fashion in Malaysia is
influenced or impacted by the historical fusion of Chinese, Indian, Malay and many other
indigenous cultures. The fashion industry is a internationalised sector that mainly works to meet
the customers demand for dictates and apparel trends. This sector includes separate levels and
five distinct, these are luxury wear, haute couture, mainstream clothing, affordable luxury and
discount clothing (Ahmed, Ahmed and Chowdhury, 2016). In addition to this, fashion industry is
unique from many other fields of manufacturing. This industry is highly based on the individual's
functions who comprise it- stores, designers, seamstresses, factory workers, tailors, press,
technically skilled embroiderers, runway model, fir models, etc. Customised dresses fashion
shop is a new business idea that set up in Malaysia. Customised clothing introduces to clothes
that are specifically made according to the needs and wants of customer, solving the prevailing
issue of ill-fit clothes.
The Malaysian fashion industry has observed itself to be extremely resilient, dynamic and
always applying the latest or current trends as well as developing depend. Fashion involvement
in Malaysia is mainly related to the behaviour of individual customer about their fashion styles
including, reaction, knowledge, interest and awareness in selecting their apparels. Fashion
knowledge is mainly related with the knowledge of customers about the fashion apparel such as
product class, product attributes and experience with fashion clothing. Along with this, there are
mainly two scope for company who are interested to enter into fashion industry. It includes In-
scope and Out-of-scope. Under In-scope, different scope for an organisation will be included
such as Men's, women's and children's clothing from 4 year, leather goods e.g. leather suitcase,
bags, briefcases and purses, shoes and shoe products i.e. cleaning products, and accessories e.g.
gloves, scarves, hates etc. Apart from this, in case of out-of-scope, various scope will be attain
by company such as outdoor and sports shoes, outdoor and sports clothing, baby and children's
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clothes. Along with this, the market demand for clothing within Malaysia was computed to
reach 7 billion U.S dollars in 2018. clothing market demand of Malaysia is fueled by the growth
and development of modest fashion industry.
The scope of customised clothing in Malaysia is broad as this country help a new
business in increasing customer base and also maximising sales ratio. Custom clothing simply
introduces to clothes that are particularly designed as per the customer's choice of colour,
according to their body measurements, fitting, design and so on. In custom clothing everything is
customise by the customers according to their choice or requirements.
1.2 Business Opportunity and issues
The demand of market for clothing within Malaysia was estimated to reach 7 billion U.S.
dollars in year 2018. This is fueled by demand or need from the increasing middle-class with
much more disposable income to invest on consumer products such as clothing. Clothing market
demand in Malaysia is also fueled by the development and success of the modest sector industry.
Opportunities
Fashion never dies. In each season fashion designers coming up in Malaysia with new
trends as well as styles also that quickly catch on, particularly among the youth. Development of
new business idea is fashion industry is one of the best for those business who have a creative
mind, experience in the fashion sector, or just want to establish in a fast-past, rapidly evolving
industry (Kim and Lee, 2015). Along with this, there are different opportunities or chances
available for fashion industry in Malaysia which will be determined as below:
Bottom up as a viable business model: The initial order will be big adequate to capitalize
the prime shipment of goods with decent left over to re-invest back into the brand for future
design and product manufacturing. It was a top-down approach that make the power retailers
hand and left the fashion designers at the mercy of a fistful of large enterprise.
Showcasing as a path to immediate purchase: This is another biggest opportunity for
Customised dresses fashion shop within fashion industry. As it will support business in
increasing customer base and also support the by maximising sales and profitability.
Technology enables personalization and convenience: Technology is another biggest
possibility or change for Customised dresses fashion shop to develop best technology and
produce their product in new marketplace. With the help of technology, business can easily
develop their business and attract maximum number of customers within given time duration.
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Challenge:
There are certain challenges or issues that will be going to faced by customised dresses
fashion shop while developing their business in Malaysia. Cash flow management, responding to
competitions, market change, changes in customers needs and wants and many other. These are
biggest challenges which will be impact on growth and success of new business. In this,
competition is major challenge that will be face by fashion industry while establishing their
business in Malaysia. In this country, there are different fashion designer that provide products to
the customers according to their needs and wants (Phoenix, 2018). Along with this, there are
another issues that will be going to faced by customised dresses fashion shop such as consumer
shifts, sustainability and digitalisation. Fashion needs to be actual and adapt to its trends,
consumers, needs and time. The second and third biggest issues are sustainability and
digitalisation. These challenges or issues have direct impact over performance and growth of
fashion industry. Along with, there are another main issues that will be faced by Customised
dresses fashion shop within fashion industry in Malaysia such as cost of procuring raw materials,
labour, transportation, consumer sentiment and respecting all races and cultures. Increasing cost
of procuring raw material cost in main issues that will be face by fashion industry. Unless
technology will support business to recycles fabrics more efficiently and effectively, the actual
cost of gathering raw material will be a biggest challenge in fashion industry.
1.3 Purpose and Rationale
Main reason behind choosing this business idea of customised dresses fashion shop in
Malaysia as this country provides different opportunities to the business. Malaysia has the actual
to emerge as a fashion superior as the Malaysian designers or embroiderers are exploring their
actual actively. It is not as large as few of someone but the fashion sector is increasing steadily in
this south-east Asian nation (Benjamin, 2016). Along with this, New designers or embroiderers
are entering the fashion industry in continuous basis in each season with latest perspectives and
designs. If any business have a creative and innovative soul and want to try their hand in the
fashion sector then start now. Along with this, there is personal reason reason for doing
researcher over development of new business is it helps researcher by increasing its knowledge
about the fashion industry in Malaysia. With the help of this plan, researcher can easily improve
their data collection, data analysis skills. As these skills will helps them researcher to easily
conduct business development plan.
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1.4 Terms of references
This is an important part of business development proposal which help reader in
identification of research objectives. In order to achieve this objectives, research questions will
be prepared. Therefore terms of references will support in development of new business.
Fashion Revolver is a new business idea and in order to develop this idea different objectives
will be require by company to achieved this.
Research Questions
 What is main idea of business development in Malaysia for developing a customised
fashion market up-to 5%?
 What are the opportunities within 1 year of time period of establishment that present in
Malaysia for customised dresses fashion shop in respect to ascertain the profit up-to the
limit of 5%?
 What are the threats within the 1 year of time period present in Malaysian customised
dresses fashion market to assist in process of attainment of market share and profit up-to
the limit of 5%?
Research Objectives
 To establish business within 1 year of time period in Malaysia to contribute in customised
fashion market up-to 5%.
 To identify the opportunities within 1 year of time period of establishment that present in
Malaysia for customised dresses fashion shop in respect to ascertain the profit up-to the
limit of 5%.
 To identify the threats within the 1 year of time period present in Malaysian customised
dresses fashion market to assist in process of attainment of market share and profit up-to
the limit of 5%.
Research Framework
It is an important and essential part of business development plan which support readers
in identification of each activities that are require to be use for developing new business i.e.
Customised dresses fashion shop in Malaysia (Azzah, 2018). In business development plan,
different activities will be described which are introduction, business review, research design,
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data analysis, conclusion and recommendation. These are consider main and effective activities
as it helps in development of business which name is Fashion Revolver. This business mainly
related with fashion industry which help an organisation in successfully development of its
business in Malaysia. Theses activities will be determined as below:
Introduction:
This is the first activity of business development plan that brief regarding the customised
dresses fashion shop start up idea along with the rationale behind choosing this idea.
Additionally, Industry and Company background, Business Opportunity and issues, Purpose
research objectives, research questions will also explained in this section. Additionally, this
chapter gives an overview of Malaysia's population as well as detailed information of Malaysia's
fashion industry.
Business review:
This is another part of business development that describe regarding the basic idea about
the business plan of Customised dresses fashion shop which is going to establish in Malaysia.
This activity is based on 4 factors which are market feasibility, marketing feasibility, strategic
feasibility and operational feasibility. These are main factors which will be beneficial for
Customised dresses fashion shop in identification of market, competitors etc. As it will helps in
them in accomplishment of better results within given time duration (Arora and Srivastava,
2016).
Research design:
This is most important and essential part of business development which will be
beneficial for new business by providing accurate information about the market. In this section,
research method, primary and secondary method of data collection, and ethical issues will be
going to explained. These methods will be supported reader by providing information about the
useful method which will be used for business development.
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