Analyzing Business Strategies for Masala-ae-Pakwan

The given assignment is a strategic analysis of Masala-ae-Pakwan, a product likely related to Indian cuisine. The task involves identifying suitable segments within Poland's hospitality industry, such as hotels and restaurants, where the product can be effectively marketed. It also includes determining target consumer groups and their preferences, alongside analyzing the business environment through Porter's Five Forces model. The goal is to provide insights for effective market entry strategies and positioning of Masala-ae-Pakwan in Poland.

BUSINESS DEVELOPMENT
PROPOSAL

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
1.1 Background............................................................................................................................2
1.2 Rationale................................................................................................................................3
1.3 Business scenario selection....................................................................................................3
1.4 Vision.....................................................................................................................................3
1.4.1 Mission...............................................................................................................................3
1.5 Business Proposal Structure..................................................................................................4
1.6 Underlying assumptions........................................................................................................5
1.7 Time scale for achievement...................................................................................................5
THE BUSINESS CONCEPT........................................................................................................11
2.1 Business overview...............................................................................................................11
2.2 Concept statement................................................................................................................12
2.2.1 Product/services:...............................................................................................................12
2.2.2 Raw Ingredients:...............................................................................................................12
2.2.3 Processed Indian Spices:...................................................................................................22
2.3 Segmentation, targeting and positioning:............................................................................23
2.4 Value added:........................................................................................................................24
2.5 Specific features...................................................................................................................24
2.6 Opportunities.......................................................................................................................24
FEASIBILITY RESEARCH.........................................................................................................25
3.1 The feasibility research plan:...............................................................................................25
3.2 Research Methodology........................................................................................................26
3.2.1 Primary and Secondary research......................................................................................26
3.3 Sample Description..............................................................................................................26
3.4 Five key area of feasibility research....................................................................................26
3.4.1 Product service feasibility.................................................................................................27
3.4.1.1 Summary of research.....................................................................................................33
3.4.2 Market feasibility..............................................................................................................34

3.4.3 Industry feasibility............................................................................................................35
3.4.3.1 Competitor’s analysis....................................................................................................36
3.4.4 Organisational analysis.....................................................................................................39
3.4.5 Financial feasibility..........................................................................................................40
3.4.5.1 Set-up Capital................................................................................................................40
3.4.5.2 Revenue.........................................................................................................................41
3.4.5.3 Break even analysis.......................................................................................................41
3.4.5.4 Return on investment and profit margin........................................................................42
3.5 Results as per ambition vs ability........................................................................................44
4. BUSINESS MODEL.................................................................................................................45
4.1 Core strategy........................................................................................................................45
4.2 Business Canvas Model.......................................................................................................45
4.2.1 Resource needs.................................................................................................................46
4.2.2 Partnership network..........................................................................................................48
4.2.3 Value deliverables for consumers.....................................................................................49
5. BUSINESS PLAN.....................................................................................................................50
5.1 Spice industries in Poland....................................................................................................50
5.2 Project planning and development stages............................................................................50
5.3 Operational Structure...........................................................................................................53
5.4 Marketing Plan.....................................................................................................................54
5.4.1 Marketing strategies..........................................................................................................54
5.4.2 Online marketing..............................................................................................................54
5.5 Management team................................................................................................................56
5.6 Operating process................................................................................................................61
5.7 Financial plan.......................................................................................................................62
5.7.1 Set-up Capital...................................................................................................................63
5.7.2 Forecasted income statement:...........................................................................................64
5.7.3 Forecasted financial position:...........................................................................................66
5.7.4 Estimated cash flow statement:........................................................................................68
5.8 Critical success factors........................................................................................................72
5.9 Exit strategy.........................................................................................................................73

5.10 Viability of project.............................................................................................................73
REFERENCES..............................................................................................................................74

EXECUTIVE SUMMARY
“Masala-ae-Pakwan” have been planning to operate business activities for Indian Spices to be dealt in Poland. However, Indian
spices have been appreciated world-wide from many years and have popularity as it develops tastes, flavour and best after taste of
food. In many of hospitality businesses the use of Indian spices has affected in terms of increasing the quality of food. It includes
range of various spices which have their unique tastes, flavour and bring the effective taste to enhance the quality of food. They have
been used in developing various helpful drugs which will be effective in enhancing the health of an individual. Moreover,
professionals have analysed that there are multiple range and variety of spices which have been produced in India such as Alkanet
root, Asafoetida, fennel seed, Black cardamom, White pepper, Black pepper etc. Thus, appreciation of these spices in the rest of the
world have created the identity in the market. In various other national or traditional dishes there have been use of Indian spices. It can
be said that there have been impacts of variations in the operational practices of business. There will be appointment of various
individual in business on which there will impact changing governmental policies, cultural variation as well as language barriers. To
analyse the industrial feasibility of “Masala-ae-Pakwan” on which it can be said that there can be use of industrial life cycle. It
includes various stages and step which are required to be followed and considered by the business such as development, introduction,
growth, maturity and decline. However, this is the introductory phase of business on which professionals are currently developing
products as per the consumer requirement and market wants and demands. Thus, with reference to this it has been decided by the
professionals that they are importing goods from India that will requires the investment of capital approximately $500,000. Along with
this, professionals have planned that they will acquire funds through bank loan.
1

INTRODUCTION
1.1 Background
Food industry has been retaining the effective market share per year on which various brands for spices and ingredient have
reached to the successive level. Therefore, there has been planning to introduce “Masala-ae-Pakwan” for selling the Indian spices in
Poland. However, Indian spices have been appreciated world-wide from many years and have popularity as it develops tastes, flavour
and best after taste of food. In many of hospitality businesses the use of Indian spices has affected in terms of increasing the quality of
food. However, there have been various range and variety of spices which have been produced in India that will be mouth alluring
among people. In respect to develop the operations as per the operational motives and goals there can be increment in revenue and
profitability of the firm. Thus, exporting spices from India to Poland will be beneficiary to “Masala-ae-Pakwan” with reference to
have adequate popularity.
2

1.2 Rationale
The reason of selecting this business idea is for making the adequate development of spices which are to be facilitated among
the other culture and nation. Indian spices include range of various spices which have their unique tastes, flavour and bring the
effective taste to enhance the quality of food. They have been used in developing various helpful drugs which will be effective in
enhancing the health of an individual.
On the other side, Poland will be beneficiary to the “Masala-ae-Pakwan” as there are very less number of Indian spices
suppliers. There have been various Indian restaurants so, dealing in spices will be beneficiary to them as well as to the business. As
per considering the shipping for such products in country there have been use of air transportation or sea route through which they
could make delivery of the products (Hopp and et.al., 2018). The biggest advantage is that India deals in various spices which are rare
in world as well as are on cheap rates. Therefore, it will be effective to retain the higher profit on the low-cost investment.
1.3 Business scenario selection
The idea has been generated to introduce “Masala-ae-Pakwan” in Poland has been estimated profitable in terms of retaining the
adequate profitability. Moreover, professionals have analysed that there are multiple range and variety of spices which have been
produced in India such as Alkanet root, Asafoetida, fennel seed, Black cardamom, White pepper, Black pepper etc. Thus, appreciation
of these spices in the rest of the world have created the identity in the market. In various other national or traditional dishes there have
been use of Indian spices.
1.4 Vision
Aim of “Masala-ae-Pakwan”, to become the most popular brand in Poland with estimated market share of 60% in within 10
years.
1.4.1 Mission
“Masala-ae-Pakwan” has mission:
 To analyse the market needs and fill with best of quality in products.
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 To measure buyer’s needs and wants and deliver them best of quality and quantity of products.
 To improve the business growth as per increasing the revenue at 8% in 2nd quarter.
1.5 Business Proposal Structure
There have been use of specific structure to this business development proposal with reference to have effective framework of
presenting the data set. There have been use of various structure which has been followed in the business development proposal. It
includes several chapters, parts etc, that will be effective to have better market research, product development and competitive
analysis such as:
Business Concept There has been analysis relevant with the main
business concept on which description will be based on
the product and services, competitors, opportunities of
the business etc.
Feasibility research In this part of the project, there will be research over
the market, industry, business as well as requirement
of financial funds for the business will be ascertained
and governed to have effective framework and
implication of research techniques.
Development of the business model In this part there will be analysis over the research
result which will be effective in completion of business
concept and deriving the effective business canvas
model (Katz, 2018). The prices, resources, competitors
as well as key partners will be determined in this part
of project.
4

Business Plan It is the final part of the project where the professionals
analyse requirements and make effective strategies
which will be effective and governing with respect to
make the adequate operational ascertainment.
1.6 Underlying assumptions
Before initiating the businesses for Indian spices in Poland, the professionals at “Masala-ae-Pakwan” has made various
assumptions. Thus, it has been based on the annual report of the project where they could make effective analysis over the revenue
generation for 3 financial years.
1.7 Time scale for achievement
To achieve the entire tasks process there will be requirement of various operations which are to be tasked that requires time for
planning and operations (Soh and Nam, 2018). However, it can be analysed as per below listed time frame and Gantt chart such as:
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Developing business Idea 5 days Mon 18-02-
19 Fri 22-02-19
Auto
Scheduled
Communicating the idea
with other members 2 days Mon 18-02-19 Tue 19-02-19
Auto
Scheduled Developing teams 3 days Wed 20-02-19 Fri 22-02-19 2
Auto
Scheduled
creating business
concept 7 days Mon 25-02-
19 Tue 05-03-19
Auto
Scheduled
Deciding types of
services 3 days Mon 25-02-19 Wed 27-02-19 1
Auto Analysing the area of 4 days Thu 28-02-19 Tue 05-03-19 5,3
5

Scheduled operation
Auto
Scheduled
Conducting feasibility
plan 10 days Wed 06-03-
19 Tue 19-03-19
Auto
Scheduled Market survey 6 days Wed 06-03-19 Wed 13-03-19 4,5
Auto
Scheduled
Determining consumer
needs and current trend 3 days Wed 06-03-19 Fri 08-03-19 6
Auto
Scheduled
Planning for
promotional activity 4 days Thu 14-03-19 Tue 19-03-19 8
Auto
Scheduled
Developing business
model 12 days Wed 20-03-
19 Thu 04-04-19
Auto
Scheduled analysing competitor 7 days Wed 20-03-19 Thu 28-03-19 7,9
Auto
Scheduled
pricing strategy for
business 4 days Wed 20-03-19 Mon 25-03-19 10
Auto
Scheduled
Services for the target
consumers 5 days Fri 29-03-19 Thu 04-04-19 7,12
Auto
Scheduled
Preparing the
operational plan 5 days Fri 05-04-19 Thu 11-04-19
Auto
Scheduled
Recruitment of qualified
and talented employees 4 days Fri 05-04-19 Wed 10-04-19 11,13
Auto
Scheduled
Assigning duties as per
their efficiency 5 days Fri 05-04-19 Thu 11-04-19 14
Auto
Scheduled Final business plan 17 days Fri 12-04-19 Mon 06-05-
19
Auto
Scheduled
Determining the start-up
cost 4 days Fri 12-04-19 Wed 17-04-19 15
Auto
Scheduled
preparing estimated cash
flow statement 6 days Thu 18-04-19 Thu 25-04-19 17,19,16
Auto
Scheduled
Developing estimated
profit and loss statement 7 days Fri 26-04-19 Mon 06-05-19 20
6

Auto
Scheduled Completion of plan 6 days Tue 07-05-19 Tue 14-05-19
Auto
Scheduled
analysing the survey and
outcomes 5 days Tue 07-05-19 Mon 13-05-19 18,21
Auto
Scheduled
submission of the
project 1 day Tue 14-05-19 Tue 14-05-19 21,23
Gantt Chart:
7

8

9

Critical path:
10

THE BUSINESS CONCEPT
2.1 Business overview
As per considering the launch of business in Poland with reference to sale the Indian Spices on which “Masala-ae-Pakwan” have
been based on various pre planned operations. There can be determination on the variety of products to be presented in market. There
are large variety of Indian spices which will be beneficiary to the firm in context with retaining profitability. The rarity of such
products will pay the business optimum returns.
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2.2 Concept statement
2.2.1 Product/services:
There have been development of various products and services which in turn will be utilised to have adequate increment in the
profitability as well as revenue generation for the “Masala-ae-Pakwan”. there are variety of spices which have been aimed to be
delivered in Poland such as:
2.2.2 Raw Ingredients:
There have been various natural spices which have higher demands in the global markets. There are various seeds, leaf’s and
Tree buds which has unique taste, Aroma etc. that can be attractive among clients (Huang and Wong, 2018). Thus, various hospitality
sector is using such spices in their dishes to bring them unique taste as well as texture. “Masala-ae-Pakwan” will deliver the following
raw ingredients in the market.
Fennel seed
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Asafoetida
Black cardamom
13

White pepper
Black pepper
Peppercorns
14

Capers
Black cumin
15

Celery radhuni seed
Charoli
Indian Bay leaf
16

Cinamon
Cloves
17

Coriander seed
Curry tree leaf
18

Cumin seed
Fenugreek leaf
Green cardamom
19

Mustard seed
Poppy seed
Saffron
20

Sesame seed
Star anise
Tamarind
21

Carom
However, these are the Indian spices which are rarely available in other geographical locations. Thus, dealing in such
ingredients will be effective with reference to create the unique consumer base. However, it will have effective and comparatively
cheaper cost which in turn results into making the appropriate payments.
2.2.3 Processed Indian Spices:
Apart from raw ingredient and spices which have been offered by “Masala-ae-Pakwan” on which it has been proposed by the
professionals that they must deliver the processed powder and ingredients in the market (Tallman, Luo and Buckley, 2018). Thus, on
which there are various variety of products that will be delivered in Poland such as:
Biryani masala
Chicken masala
Chana masala
Chat masala
Curry Powder
Spices for pulses
Garam masala
22

Sour dried mango powder
Fish masala
2.3 Segmentation, targeting and positioning:
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Segmentation
Hospitality industries in
Poland will be beneficial
in terms of having the
specific Indian spices.
The amount of natural
resources with reference
to spices and relevant
ingredients are less so, it
will be beneficial for
“Masala-ae-Pakwan” to
have effective market
share.
Targeting
There is no specific age
group which have been
targeted by “Masala-ae-
Pakwan”.
Hospitality industries
such as hotels and
restaurants will be
targeted to bring the
products among
consumers.
Positioning
It has been estimated that
Indian spices will have
appropriate appreciation
in the market as per
having the most
preferable product.
There prices on such
product will be cheap and
under the budget which
will be profitable for the
firm in terms in retaining
business objectives.

2.4 Value added:
There have been various products and services which have been offered in respect with retaining appropriate business gains.
Thus, Indian Spice are rarely being presented in the global market segmentation (Roberson, 2018). Moreover, there will be less
number of competitors which are being stated in the market. It has been estimated that business will have effective growth and
profitability I the upcoming period which in turn will be beneficiary in retaining growth.
2.5 Specific features
It has been analysed by the business professionals that. Use of raw ingredients will be effective and beneficiary for the government in
respect with developing various medicine and drugs to cure life threatening diseases (Hervert-Escobar and Alexandrov, 2018).
Moreover, the other use of these products is basically in preparing dishes and bringing the effective taste to the dishes.
2.6 Opportunities
It has been estimated by business professionals of “Masala-ae-Pakwan” that demands and requirement of Indian Spices on the
global segmentation will have better growth and profitability in the upcoming period. It has been analysed that, Indian Spice has the
greatest market share in Global spice segmentations (O’Donnell and Dahl-Popolizio, 2018). Therefore, initiating business will be
effective in developing the business for the long-term revenue and gains.
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FEASIBILITY RESEARCH
In analysing the market requirement and preferences of consumers there can be effective use of surveys on the various
hospitality industries. It is basically related with making effective development and increment in the profitability and revenue
generation (Hopp and et.al., 2018). To develop the product image in the market on which there have been requirement of analysing the
market needs as well as development of products to have better operational control.
3.1 The feasibility research plan:
This research plan will be consisting of various factors that are required to be addressed and monitored to have effective gains
through operations (Katz, 2018). However, in the feasibility plan of project where scholar will identify the effective research
methodology, primary and secondary data as well as effective samples which will be used in identifying the operational needs in the
business.
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3.2 Research Methodology
3.2.1 Primary and Secondary research
In data collection methods there are two methods which are generally being considered by the researcher in respect with
retaining the adequate analysis over the gathered information. It includes primary and secondary data collection and analysis methods
(Huang and Wong, 2018). In primary data collection technique on which people dues to take survey on one to one basis such as
interviews, focus group analysis, questionnaires etc. It is the best methods through which thy can have clear and accurate data as per
the opinion, behaviours and preferences of the respondents.
Along with this, secondary data analysis will be effective as it is convenient for the researcher in addressing the issues and
collecting the reliable data. In this aspect, there are several sources through which professionals can become able to gather the
adequate information such as online operations, Books, Journals and Articles which is the quickest and convenient sources of
generating the adequate information (Tallman, Luo and Buckley, 2018). Thus, in analysing the data base where it can be said that
there is effectiveness of secondary data is to gather the information-based ion currently operating spice industries in Poland.
3.3 Sample Description
In order to conduct a primary research on the market where researcher have been approached towards asking questions to the
chefs, managers and owners of hospitality business in Poland. There has been selection 20 individual which in turn reflect their views
regarding the Indian Spices and helps in completion of the survey (Roberson, 2018). These respondents were randomly selected on
which various question shave been asked then regarding their preferences towards Indian spices.
3.4 Five key area of feasibility research
The feasibility of the research plan can be ascertained and analyzed on the basis of various factors which are required to be
analyzed and administered by “Masala-ae-Pakwan”. There are five elements which are being considered by the scholars with the
motive to have effective analysis over market requirements based on Indian Spices.
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3.4.1 Product service feasibility
The motive behind conducting this research is for presenting the adequate analysis over products and services. There are variety
of Indian Spices which are being appreciated by consumers in Poland and have brought profitable returns to various companies.
However, on the basis of which there have been survey over 10 randomly selected consumers for such spices on which majority of
chefs, owners or employees in hospitality industry.
Question 1: Do you used to purchase Indian Spices for food preparation?
A. Yes
B. No
Question 2: How much you believe to spend on spices?
A. 50-90
B. 100-150
C. 150-200
D. 200+
Question 3: Please let us know how Indian spices would rate your attractiveness to attributes?
A. Not attractive
B. Neutral
C. Very attractive
Question 4: What are the barriers which affects your decision in purchasing the Indian spices?
A. Higher tax rates
B. Higher costs
C. In appropriately processed spices
Question 5: How interested are you in buying this product?
27

A. Extremely interested
B. Neutral
C. Not interested at all
People purchases Indian Spices for food preparation
Particulars Number of
participants
Percentage
of
participants
A. Yes 7 70%
B. No 3 30%
Total 10 100%
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As per the above listed analysis on which people are interested in purchasing the Indian spices which will be effective in
measuring the appreciation of such products in the market. Therefore, in this case it has been estimated that the business will have
large number of consumers that will be profitable and attainable for the business in retaining higher profitability.
$100-$150 has been appropriate for consumer as they believe to spend on spices.
Particulars Number of
participants
Percentage
of
participants
A. $50-$90 2 20%
B. $100-$150 4 40%
C. $150-$200 3 30%
D. $200+ 1 10%
Total 10 100%
29

In accordance with the graphical presentation on which it has been determined that there is limit of $100-$150. This is the most
convenient cost which have been preferred by 10 consumers of Indian Spices. Moreover, this is the price at which “Masala-ae-
Pakwan” will become able to retain the appropriate profits.
Indian spices have been rated very attractiveness to attributes of individual
Particulars Number of
participants
Percentage
of
participants
A. Not attractive 1 10%
B. Neutral 3 30%
C. Very attractive 6 60%
Total 10 100%
30

As per the above asked question on which survey had been conducted and determined by the professionals which have
suggested that there are majority of people are ranking these products very attractive to them. Thus, in relation with this, it can be said
that “Masala-ae-Pakwan” will be beneficiary in retaining appropriate gains and revenue through the operations.
Higher cost are the barriers which affects individual decision in purchasing the Indian
spices
Particulars Number of
participants
Percentage
of
participants
A. Higher tax rates 3 30%
B. Higher costs 5 50%
C. In appropriately processed spices 2 20%
Total 10 100%
31

By considering the above reviews on which it has been analysed that there are majority of participants are affected by the
higher costs implicated on Indian Spices. Thus, it is the main area of concern where the professionals of “Masala-ae-Pakwan” can be
decision regarding reducing the costs as well as balancing the profitability through this business. Importing such products from India
as well as processing them in Poland will be costly to them and will charge consumers higher costs.
People are neutrally interested in buying these products
Particulars Number of
participants
Percentage
of
participants
A. Extremely interested 4 40%
B. Neutral 5 50%
C. Not interested at all 1 10%
32

Total 10 100%
In relation with the above listed outcomes on which it can be said that there are majority of participants are neutrally interested
in buying the Indian Spices. In this case, it can be said that there will be requirement of developing trust among individual regarding
the products. Moreover, in process with developing trust among individual on which it can be said that there will be effective
development of operations.
3.4.1.1 Summary of research
In accordance with the presented graphs on which it can be summarized that, there are majority of people are interested in trying
the Indian spices which will be profitable and adequate with reference to have better operational administration. However, the barriers
and issue are required to be resolved by “Masala-ae-Pakwan” that will be helpful in developing strategies which will be appropriate in
designing the framework. In addition, there will be requirement of setting prices on the products which were majorly decided by the
33

consumers between $100-$150. There has been necessity of making adequate increment and development of policies which will
reflect in controllable costs for the products. The costs estimation and decision based on pricing are required to be adequate on which
business could have adequate profit generation. The motive is for retaining the favorable amount of gains which could be effective in
reflecting better gains.
3.4.2 Market feasibility
To analyse the requirement and wants of people who are being involved in various actions such as preference of consumers,
government as well as political conditions which are being involved in operational aspects of the business. It defines and suggests to
ascertain the effective market area from individual on which the first step is for deciding area on which professionals would decide the
area of operations in the business. There have been various factors that can affect operational practices such as:
Geographical factors: Poland is one of the developed country in EU. Which has comparatively cold weather so, protecting and
preventing the products from climate changes would be beneficiary to “Masala-ae-Pakwan”. Along with this, there will be impacts of
changes which will affect the operational practices of the business (Yonathan, 2018). To detect the best areas of operations for the
busienss on which it has been decided by the professionals to operate a store near to residential areas. Therefore, increasing the sales
volume will impact positively on increasing the gains for the business.
Demographic factors: It can be said that there have been impacts of variations in the operational practices of business. There
will be appointment of various individual in business on which there will impact changing governmental policies, cultural variation as
well as language barriers. It could require time to train and develop them (Lin, Yu and Chang, 2018). Along with this, developing
market for Indian Spices in Poland will be challenging for the business to create the cross-county operations. Creating the market
identity for “Masala-ae-Pakwan” on which it is required that the business must implicate effective operational changes.
Mobility Factors: As per analysing the factors which would affect the mobility of the firm. However, in accordance with this,
on which changes in various operations would affect the business’s process. There have been influences of various factors which in
turn will be effective with reference to manage the supply and demand management from the operational efficiency. “Masala-ae-
34

Pakwan” will be beneficiary with respect to retain the adequate gains in terms of making qualitative efforts for retaining the profitable
gains (Samara and et.al., 2018). There has been analysis made on the number of suppliers and distributor of products which will be
effective in terms of operating the business.
Area perceptions: There have been various interviews which were being conducted for the area official and real estate
professionals which would have impacts on developing as well as determining the area of perception based on the previous
perceptions (Nowak, 2018). However, in respect with this, it will be effective for business to determine the area perception which in
turn will be helpful and effective in determining the mobility patterns.
However, as per analysing the market research and feasibility for “Masala-ae-Pakwan” on which it has been estimated that the
firm will have growth of revenue in the upcoming period. Professionals have aimed at improving the sales growth by 10% in within 2
quarters. Moreover, it could be effective in generating the profitable gains.
3.4.3 Industry feasibility
To analyse the industrial feasibility of “Masala-ae-Pakwan” on which it can be said that there can be use of industrial life cycle.
It includes various stages and step which are required to be followed and considered by the business such as development,
introduction, growth, maturity and decline (Ljubotina, Gomezelj-Omerzel and Vadnjal, 2018). However, this is the introductory phase
of business on which professionals are currently developing products as per the consumer requirement and market wants and
demands.
35

Figure 1 Organizational life cycle
(Source: Industry Lifecycle Phase and M&A, 2018)
However, as per considering the time phase of “Masala-ae-Pakwan” it can be said that the business is on its introductory stage
where they will go to experience the market challenges and competition related with establishment of their products.
3.4.3.1 Competitor’s analysis
Porter 5 force model:
This model is applied to identify and analyze 5 different competitive force that effects and shape the operation of the business
“Masala-ae-Pakwan” in Poland. The reason being applying this model for competitive analysis is that it determined the strength and
weakness on the spice industry of Poland. With this the industrial structure will be identified for determining the corporate strategy.
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Illustration 1: Porter's 5 force model
(Source: What is Five Forces Analysis, 2018)
37

 Threat of new entry: As the spice industry is Poland is not so developed and there is limited shops selling the Indian spices in
Poland. This makes it a good opportunity for “Masala-ae-Pakwan” to open a business of Indian spices in Poland. Being the
people of Poland fond of the Indian spices the spice industry is growing at a faster pace but to import the same from India calls
for Hight exportation and importation cost (Samara and et.al., 2018). This makes the chances of new entry less and reduces the
risk of new entry.
 Threat of substitution: Being opening a new business of Indian spices which s high in demand “Masala-ae-Pakwan” can
provide the best quality product from importing the same from India. With higher cost and lack of accurate knowledge about
the Indian spices the chances of substitution of the products mitigates. Moreover, the Indian spices are very authentic and
cannot be grown everywhere as they are grown under specific climatic conditions, so to produces them or to substitutes the
spices get very difficult, hence the threat of substitution is also less for “Masala-ae-Pakwan”.
 Bargaining power of the suppliers: The supplier i.e. “Masala-ae-Pakwan” is offering Indian spices with the best quality in
Poland makes is a boon for the business as the product us high in demand and the business will sales the good quality of spices
with authentic taste (Brdulak and Brdulak, 2018). This makes the bargaining power of the supplier at the upper hand over the
potential consumers. So, the business “Masala-ae-Pakwan” have an opportunity to prices which can gives them good profits.
 Bargaining power of buyers: With getting Indian spices with access in Poland and fewer number of seller with high demands
among the people of Poland, lessen the opportunity amongst the people about the bargaining over the prices of Indian spices
(How to Define Strategy Using Porter’s Five Forces, 2018). Furthermore, the Indians spices are not sold by many vendors that
to with high quality and “Masala-ae-Pakwan” providing authentic Indian spices with easy access in Poland makes is an
opportunity for the business to make good profits by charging such prices that the people are ready to give as they do not have
much power to bargain.
 Competitive rivalries: The spice industry in Poland is vast but the markets of Indian spices are limited despite of high
demand. This reveals the facts the competition in this sector are limited giving the business an edge over the competitors.
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There only few organizations playing good in Indian spice industry of Poland. The business “Masala-ae-Pakwan” will provide
fresh Indian spices with the best quality and authentic taste making the number of competitors less and giving “Masala-ae-
Pakwan” and distinguish identification in Poland.
3.4.4 Organisational analysis
On the initial phase it can be said that “Masala-ae-Pakwan” will have its operations on medium size budgeted industry with not
more than 60 employees. There have been various stakeholders to the organization, which will be part of its operations in terms of
production, supplying material as well as retailing in the markets. Moreover, there will be collaboration with the various super market
chain stated in Poland in order o spread the operational efficiency or profitability. Along with this, it can be said that there are various
key persons to this business such as:
Key person Job roles
CEO (1) They have been liable to make decisions
regarding the funds, allocation as well as
investments.
Operating manager (2) They are responsible for managing the
investors at the stores, timely import and export
the deliveries of products in stores. Along with
this, they have been liable to control the
production process of business.
Suppliers (10) There have been assigned the duties relevant
with delivering the products at the right place
in the required time frame which will be
effective and accurate with reference to have
39

adequate operational ascertainment.
Workforce (15+) Duties have been assigned to them which is in
reference to bring the adequate administration
of the operational practices. They are having
been approached towards bringing the best
quality of products in the market which will be
effective with reference to make better and
qualitative control over the operational
practices.
3.4.5 Financial feasibility
“Masala-ae-Pakwan” is ion its introductory phase where professionals have estimates the start-up costs, expenses, revenue for the
upcoming period (Marano, Henthorne and George, 2017). As per considering the aim of business on which it can be said that, there
will be better gains and revenue generation as per publicity and popularity of the Indian Spices in the market.
3.4.5.1 Set-up Capital
To analyse the operational activities of “Masala-ae-Pakwan” where it can be said that, importing Indian Spices will charge
higher expenses to the business. Thus, the cost of product will ultimately raise and which will affect the entire process of business.
Thus, with reference to this it has been decided by the professionals that they are importing goods from India that will requires the
investment of capital approximately $500,000. Along with this, professionals have planned that they will acquire funds through bank
loan.
40

3.4.5.2 Revenue
“Masala-ae-Pakwan” is the product-oriented business on which acquisition of funds will be through capital, loans and mainly
through operational activities (Chen and et.al., 2015). It has been desired by the professionals that the business will retain the adequate
amount of funds through operations as per the it creates image and value in the market. Therefore, it has been estimated by them that
in the 2nd quarter there will be increase in sales around 10%.
Figure 2 Estimated sales revenue of "Masala-ae-Pakwan"
(Source: Created by Author)
3.4.5.3 Break even analysis
There have been monthly presentation of the cost and revenue of the business which will be effective with reference to identify
the total revenue (Salomon and et.al., 2018). It has been aimed by the business that they will reach to the breakeven point in within 3
months of operations.
41

3.4.5.4 Return on investment and profit margin
As per the operating gains on which it can be estimated that the busies will have growth and profitability in the coming period.
Thus, the ROI is being estimated by them which will be around 40-49% to the business. Along with this, net profit margin has been
determined between 30-50%.
Return on investment
Net Profit 12792286
Investment 1300000
ROI 9.84022
Interpretation: as per analysing the return on investment of the business on which it can be said that the estimation will lead the
business to have the adequate returns over their invested capital in the business. Thus, it has been analysed as per dividing the net
profit earned over the period divided by the total investments. Thus, in accordance with such analysis on which it can be said that the
business is capable of bringing 98.40% of ROI on the invested capital. Moreover, it can be said that the concept of dealing in Indian
42

spices in Poland will be adequate in retaining better profitability. Thus, it will be attractive to stakeholders or investors to analyse the
profitability and make investment decisions for “Masala-ae-Pakwan”.
Gross profit margin:
Gross Profit margin 1st quarter 2nd quarter 3rd quarter 4th quarter
Gross Profit 3359193 3741746 4173399 4661042
Sales revenue 3421625 3811974 4252395 4749902
Gross profit margin 98.18% 98.16% 98.14% 98.13%
Interpretation: As per analysing the gross profit margin of the data set on which researcher have analysed the profitability by
considering the quarterly records of such variables. There have been acknowledgement of gross profit and net sales retained by
organisation. In this process it can be said that, the gross profit generated by business have been divided by the sales revenue on which
it is consistently reflecting 98% of GP ratio in each quarter. Moreover, these are the favourable as well as more than the estimates. It
can be estimated further that, “Masala-ae-Pakwan” will have profitable growth in the upcoming period.
Net profit margin:
Net profit margin 1st quarter 2nd quarter 3rd quarter 4th quarter
Net income 2698874 3004611 3353634 3742307
Sales revenue 3421625 3811974 4252395 4749902
Net profit margin 78.88% 78.82% 78.86% 78.79%
Interpretation: In terms of analysing the outcomes based on measuring the net profit margin of the data set on which it can be
said that there has been consideration of estimate net profit and net sales revenue over the period. The quarterly sum of these variables
has been identifying in rems of analysing the profitability of the business after paying off all the operating expenses. As per the results
on which it can be said that, NP ratio of “Masala-ae-Pakwan” has been reflecting near to 79%. Similarly, it is also favourable and
comparatively more than the estimated by researchers. In this aspect it can be said that there has been growth in the profitability of the
43

industry and which will consistently grow (Thakker and Rane, 2018). There has been requirement of controlling the operating
expenses as the import duty and taxes are comparatively higher.
3.5 Results as per ambition vs ability
In relation with analysing the differences between the ambition and ability on which it can be said that, there can be effective
understanding and analysis over the data base. Thus, as per considering the outcomes based on the feasibility research plan of the
organisation on which it can be said that, consumers and researcher’s estimation are indicating a positive response towards the concept
of dealing in Indian Spices (Magadán-Díaz and Rivas-García, 2018). Therefore, there will be requirement of bringing the potential
demonstration over the ability to meet such targeted aims at the right time.
44

4. BUSINESS MODEL
4.1 Core strategy
The operational motive of “Masala-ae-Pakwan” is for introducing the best quality and costs of Indian Spices in Poland. Thus,
developing the market for Indian spices will be adequate and beneficiary with the motive to have better revenue generation.
Introducing people for obtaining such products will be beneficiary and adequate in terms for improving the operational motive and
managing operational strategies for business (Batko, 2016). Strategies have been based on improving product image in the market.
Facilitating the cheap rate and best quality of original Indian Spices in the market which will be a unique concept which in turn will
profitable for the business to operate business activities.
4.2 Business Canvas Model
In order to analyse business scenario of “Masala-ae-Pakwan” on which presenting a business canvas model will reflect entire
information (Latham and Tello, 2016). It entitles details regarding the partners, activities, resources as well as consumer relationship
of business which will be effective to make proper ascertainment of operations.
Key partners
 Supplier and
distributors
 Owner
 Directors
 Operating
manager
 Production
manager
 Marketing
Key activities
 Importing
Spices from
India
 Selling raw
ingredients
through retail
shops and in
super markets.
 Processing the
Value proposition
 Cost effective
products
 Collaboration
with various
super markets
and retail shops
 Providing
samples in the
market.
Customer Relationship
 Creating website
to take feedbacks
from consumers
 Managing
consumer data
base
 Increasing the
collaboration
with various
Customer Segments
 Local restaurants
 Local Hotels
 All age
consumers
45

manager
 Employees
 Production team
 Local hotels and
restaurants
ingredients to
present the
processed spices
 Taking
consumer
feedbacks
other retail
industries.
Key resources
 Human
resources
 Raw ingredients
 Plant for
processing
spices
 Financial
resources
 Physical
resources
Channels
 Retails stores
 Supermarkets
 Online selling
 Social media
promotion
Cost structure
 The initial costs implicated for establish business is high
 Import costs and taxes will be expensive
 Set-up cost have been estimated as $500,000.
Revenue streams
 Sales operations made by retail stores
 Revenue collection through supermarkets and online
operations of firm.
 Estimated surplus in cash flow of entire year.
46

4.2.1 Resource needs
To perform he operations for “Masala-ae-Pakwan” and trade in Indian spices on which there have been requirement of various
resources which are being associated with the business operations such as:
Human resources: there has been operations relevant with production, marketing, Selling and distribution, market analysis as
well as determining the consumer requirement (Gupta, 2016). Thus, these are the various tasks which requires the business to appoint
highly professional, qualified and skilled employees. For such requirement, there must be consideration over role, duties, timings and
salaries of employees in each department (Cusumano, Kahl and Suarez, 2015). Thus, facilitating such operations will be adequate and
effective with reference to make better analysis over the data base. There are factors which are required to be considered by the
business such as diversity, geographical variations, legal terms of employment in Poland etc. Thus, these are the factors to be
considered for better operational practices and productive efforts form the employees.
Raw ingredients: These are the operational requirement which are to be considered as the main concern of the business
operations (Stringham, Miller and Clark, 2015). It includes the raw ingredients that has been used in the operations such as raw spices
which are yet to be process. Along with this it can be said that their sales have been performed in the retails, online as well as in super
markets.
Plant for processing spices: There have been development of plant for the spices which will be processed and packed in the
packing and will be delivered in the market. Thus, these is the main resource on which “Masala-ae-Pakwan” can mix spice to make
them specific for particular dishes (Reim, Parida and Örtqvist, 2015). Moreover, it has been analysed that there has been appreciation
to the Indian dishes which are being prepared and served throughout the world. Thus, using the appropriate mixture of such
ingredients will be effective in making them more popular and accurate.
Financial resources: The initiating stage of any business requires comparatively higher investment than the previously exited
business invested in the operations. There can be higher costs which will be incurred such as taxes, import and export duties etc. Thus,
these are the requirement which are to be considered by the professionals at organisation the operating costs incurred during the
47

process are said to be controlled by the business (Pedersen and Gardetti, 2015). To manage the financial health on which there must be
continuous auditing of accounts. Along with this, implicating the various cost and budgetary techniques will be helpful to address the
estimated requirement of funds in each operational task of “Masala-ae-Pakwan”.
Physical resources: For operating the production operations in the organisation on which there have been requirement of
various machineries, equipment and techniques to be undertake by the professionals in terms of producing the ingredients. Similarly,
with context to such factors on which there must be analysis over business requirement which are to be addressed to have proper
physical resources (Jensen, Landgrebe and Sproedt, 2015).
4.2.2 Partnership network
In considering the partnership network in the industry which are to be considered by the organisation such as:
Supplier and distributors: “Masala-ae-Pakwan” requires to develop the best relationship and connection with the number of
suppliers in India as well as in Poland who dals in Indian Spices (Lee and et.al., 2015). Thus, the large number of suppliers associated
with the business would be effective in helping the business to have strength of bargaining power. It will be the innovative approach
as pete business will have appropriate rate, quantity and quality of products.
Owner: There have been various operations which are required to be performed, executed and discussed by the owners in
“Masala-ae-Pakwan”. Therefore, it includes analysing the funding options, investment opportunities etc. which will be beneficiary to
the business to meet the cost requirement at the right time (Cook, 2016). They are entitled to arrange the funds and make appropriate
allocation as per the requirements in each business activities.
Directors: The roles and responsibilities of the director is less than the owner of organisation. But their main focus is to be
payable on improving the operational efficiency of business in each unit (Marano, Henthorne and George, 2017). The direct and
propose the new policies and techniques to be implicated in practices which will help the firm in having better productivity.
Operating manager: An operating manager is responsible for arranging the resources to have effective production of Indian
Spices and delivering the end product in the required time frame (Chen and et.al., 2015). Therefore, there have been various
48

operations which are to be considered by the professionals such as number of employees, market demand, production capacity as well
as funds for operations. Thus, it must be managed and administered to bring the better control over the overheads.
Production manager: They are required to analyse the resources which are being stated in the form such as employees,
ingredient and gadgets in plant. Considering the operational efficiency of the workforce on which they have been entitled to make the
productive efforts will be executed and required to be completed before the time limits (Salomon and et.al., 2018). Along with this,
appropriate utilisation of allocated resources is the prime requirement on which a production manager must present effective decision
to manage and overcome with the challenges.
Marketing manager: The role of a marketing manager is to execute the current market scenario to analyse consumer needs,
requirement and preferences regarding Indian spices. However, these are the operations which are required to be considered by them
to have appropriate management of operations (Thakker and Rane, 2018). Along with this, using channels such as social media
marketing, offline promotion etc. can be effective in terms of creating a unique identity ion the market.
Employees: The main part of operations have been operated by the employees which are associated with the operational tasks
that has been done and performed (Magadán-Díaz and Rivas-García, 2018). On the basis of which, “Masala-ae-Pakwan” must
consider the appropriate timing, shifts, pay-offs as well as working conditions for the employees.
Local hotels and restaurants: There have been requirement of developing the relationship with the local restaurant and hotel
industries with sending them samples of the spices (Batko, 2016). Thus, collecting their reviews will be helpful in terms of developing
the market of “Masala-ae-Pakwan”. Creating the best contacts and connection with the local hospitality industry which will be
adequate in operating the business practices and having effective revenue generation.
4.2.3 Value deliverables for consumers
It has been determined in the porter’s five forces on which it can be said that there are various set of operations relevant with the
production of material (Latham and Tello, 2016). However, these are the benefits which has been determined by the professionals.
49

Thus, the range of products such as raw and processed material that to be delivered by the business professionals are required to be
managed and monitored to have effective ascertainment of the operational practices.
50

5. BUSINESS PLAN
In relation with analysing the market requirement as well as business capacity which are in order to meet the operational
requirement at the right time. In this process there can be said that, defining the tasks, operations as well as financial capabilities will
be effective in monitoring the operational aspects of the firm (Gupta, 2016. However, defining the operational practices will be
adequate for the professionals in terms of meeting the targets. In this plan there has been ascertainment of costs, budgets and
estimation of revenue in the upcoming period.
5.1 Spice industries in Poland
There have been various industries which are being operating activities in spices in Poland. This segmentation has been
beneficiary as it has higher demands in the market. So that, to develop the operations for “Masala-ae-Pakwan” there must be
consideration over the stated resources as well as capacity to make targeted production. However, there are limited number of
suppliers which are situated in Poland therefore, it has been estimated that there will be raise in the revenue generation for industry.
Along with this, it has been determined that there have been large number of restaurants stated in Poland on which the number of
Indian restaurant are consistently rising (Cusumano, Kahl and Suarez, 2015). Thus, to provide the spices in Poland will be beneficiary
to have effective break even.
5.2 Project planning and development stages
There are several stages to this business plan which are required to be considered by the researcher. However, it has been
estimated their different phases of this plan will be completed by researcher in within 12 months of period such as:
Tasks Janu
ary
Febr
uary
Ma
rch
Ap
ril
M
ay
Ju
ne
J
ul
y
Aug
ust
Septe
mber
Octo
ber
Nove
mber
Dece
mber
Market
survey
51

Finding
location
Generat
ing
investm
ent
Processi
ng
license
for
trade
practice
s
Designi
ng
operatio
nal plan
License
of the
plant
Equippi
ng the
52

plant
Website
develop
ment
Develo
ping
relation
ship
with
local
hospital
ity
industri
es
Recruiti
ng the
employ
ees
Trainin
g and
develop
ing
53

individu
al
Launchi
ng
busines
s
operatio
ns
In relation with the above listed timeframe of the business operations on which it can be said that there are various operations
which are required to be performed by the professionals with the motive to make adequate increment in efficiency of the business.
There were several tasks such as application for the license to trade spices in Poland as well as running the plant. However, these are
the ethical requirements which requires proper consideration and control over the operations.
5.3 Operational Structure
In accordance with the business activities where “Masala-ae-Pakwan” have been engaged in operations with collaborating with
the various partners. Thus, on which it can be said that, there has to been analysis over the department and activities that are to be
manages, directed and governed by specific professionals (Stringham, Miller and Clark, 2015). Moreover, the business considers two
product lines on which they are producing the raw ingredients as well as processed spices in the market. Therefore, in both the aspects
there will be requirement of skilled, qualified as well as experienced workforce. There can be revenue ge4nrtations and effective gains
which will lead the firm in having better productive gains.
54

5.4 Marketing Plan
In accordance with the product line and concept of dealing in the Indian Spices on which it can be said that there has been
development of various operations which in turn would be leading the market (Reim, Parida and Örtqvist, 2015). It is suggested to the
professionals of “Masala-ae-Pakwan” that they must bring appropriate techniques for promoting the brand in the market. It can be
done through various modes and medium of making promotional plans through online operations like internet marketing, social media
promotion as well as effective operational increments.
5.4.1 Marketing strategies
To improve the sales revenue of “Masala-ae-Pakwan” in the upcoming period as well as for the long-term operations on which it
can eb said that, there must be implication of various strategies that are required to be followed by the business. However, in this
aspect there have been requirement of appropriate time frame to make and develop strategies in generating the knowledge, resources
and details regarding the changes in environment.
However, professionals at “Masala-ae-Pakwan” are required to make appropriate plan and strategies which could be effective in
promoting the business in Poland (Pedersen and Gardetti, 2015). Organisation can use various techniques for promoting the business
operations in Poland such as use of social media sites, offline marketing, mouth publicity as well as facilitating free samples among
the hospitality units will create some profitable gains to the business. Moreover, the motive is for increasing the customer awareness
for the business operations.
As per analysing the current market trend regarding the hospitality sector on which it can be said that there are majority of
people are appreciating the Indian spices and ingredients which are highly demanded (Jensen, Landgrebe and Sproedt, 2015). Thus, on
the basis of such observation it can be said that this approach will lead “Masala-ae-Pakwan” to retain better success in Poland.
5.4.2 Online marketing
By considering the current marketing techniques which has been implicated and used by the business professionals on which
there have been use of various practices (Lee and et.al., 2015). Promoting businesses through online platform will be effective in
55

communicating the business offering among the mass audience. Along with this, “Masala-ae-Pakwan” will have benefits in creating
identity in Poland with this unique concept. The favourable impact of such promotional techniques will be effective in raising the
profitability as well as revenue generation. Moreover, the reason behind selecting this method of promoting the business is based on
the observation such as:
 There have been increment in the market exposure of more than 85% of companies as per implicating the social media
marketing.
 As per selecting the marketing tools on which majority of 95% industries are interested in social media promotional tactics.
 There have been impact of this promotional method in raising the sales revenue of the organisation which 58% industries
believes that, this marketing tool have been helpful and effective in promoting the business globally.
However, as per analysing the benefits and effectiveness of this method on which it can be suggested to the professionals of
“Masala-ae-Pakwan” that, they must make implication of this technique’s in promoting the business activities throughout the nation
(Marano, Henthorne and George, 2017). It will be the best method for introducing the business as every individual will have
information regarding the business and its concept. There are various sites which will be applicable and assessable for promoting the
business activities such as Facebook, Tweeter, Instagram, WhatsApp, LinkedIn etc. which will be effective in reaching to the potential
consumers.
There can be various benefits of this process on which the business will have stable promotional practices that will impact on the
long terms exposure of such businesses to have better market exposure. Along with this, there will be effective analysis over the
strategies and plans by the competitors stated in the environment that will help professionals of “Masala-ae-Pakwan” in designing
strategies for pricing, quantity and promoting the business (Chen and et.al., 2015). The threat of losing market interest will be reduced
as there will be large number of consumers who would have information regarding this business concept.
This technique will approach consumers to be committed towards the business offerings. Additionally, it will be beneficiary to the
business in context with having favourable brand engagement operations. On the other side, as per considering the cost implicated in
56

marketing of business on which online marketing technique will be effective in controlling the expenses incurred for promoting the
business concept. This will be cost effective approach as the limited costs will be implicated by the business and they become able to
communicate the business in the entire market (Salomon and et.al., 2018). Moreover, another effectiveness of this technique is tat
there will be favourable promotional practices as the consumers will have clear and reliable information regarding the product features
as well as business offerings. It can be indicative and effective with reference to make drastic operational control over firm’s
efficiency.
5.5 Management team
As per performing the operations for “Masala-ae-Pakwan” on which it has been examined and determined by the professionals
that, there will be requirement for assigning the duties and job roles to the people which are operating the business activities in the
business. The business will have a retail store as well as have a manufacturing plant where they would process the ingredients to
produce Spices for specific dishes (Thakker and Rane, 2018). Therefore, in order to meet such targets and bringing the satisfactory
product quality among society there will be recruitment of various professionals as per specific job roles.
Professionals Job roles
Owners (2) The duties which have been assigned to them in relation with analysing
the financial strength of business as well as demonstrating the best
sources for effective investment and revenue generation over the period.
Along with tis, there have been obliged to make effective decisions
regarding the changing operational practices, governmental policies etc.
Operating manager (1) To monitor and organise the operations of business on which allocating
duties to employees as well as analysing the productive requirement by
business will be effective in meeting the targets at the right time. There
are number of operations which have been undertaken by businesses
57

have been decided by them.
Distributors (5) They are responsible for distributing the end products in the stores with
proper care and in required time limits.
Plant manager (1) They are entitled for looking through the inflows and outflows of
materials for production activities as well as they have been assigned
various duties which in turn will be effective in monitoring the activities
performed by the employees in the required time limits.
Store manager (1) They are responsible for managing the operations in Stores such as
availability of inventory in the stores. They are also entitled for
analysing the consumer requirements as well as effective management
of operational practices.
Employees at plant
(10)
There will be requirement of skilled and talented employees in crushing
and mixing the ingredients as per the formula created by operational
manager in each spice. Along with this, they are also liable to ensure
appropriate packing, labelling of products by monitoring the robotic
arms to have proper operations.
Employees at store (5) They have been assigned the responsibilities to analyse the consumer
requirement as well as bringing them the products which are being
desired. Along with this, there must be proper presentation of details
regarding the ingredients among the users which will be effective in
communicating them the best knowledge.
Suppliers (5) They have been assigned the role of transporting the raw material in the
58

plant within the required time frame. Along with this, they have been
approached towards presenting the best deals among business to have
cost effective dealings for the business.
Accountant (2) They are responsible for managing the company’s account on the
regular basis. They are entitled to prepare the financial statements,
accounts as well as analysing the performance on the basis of budgeted
costs implied in each operation.
For managing the operations and reflecting the effective productive efforts on which managing the operations through
implicating the adequate changes in the operational practices. There have been various roles and responsibilities which in turn have
been awarded to the professionals in reference to make better operations. However, in accordance with the operational tactics and
roles and responsibilities which have been awarded to the professionals will be effective to the managerial body in proper operational
functioning. Therefore, as per defining the roles and responsibilities there have been analysis over job roles, responsibilities,
qualification as well as skills required for the operational ascertainment.
Job title: Plant Employee
Report To: Manager
Job description:
Monitoring the machineries, robotic arms and equipment to work in a well-defined
manner as well as checking the formula of ingredient to be perfect as required.
Duties and responsibilities:
59

 Mixing and crushing the ingredient as per precise formula
 Monitories machineries and robotic arms to work properly as per set program
 Checking quality of ingredients
 Proper packaging and labelling with compete details regarding the ingredients, date of
manufacturing and MRP rates etc.
 Storing spices at the precise temperature to improve its quality and life.
Qualification and skills required:
 Must have knowledge regarding operating machineries
 Ability to manage more than 2 machineries at one time.
 Reporting regularly to the plant manager regarding the number of production in unit.
Job title: Store employees
Report To: Manager
Job description:
Good communication skills with consumers, have proper knowledge regarding Spices
and must have skills to represent proper information regarding the products.
Duties and responsibilities
 To analyze consumer requirement regarding the preference towards spices
 To properly arrange the products at the right place.
 To check requirement, shortage and availability of products in store
60

 To operate the store activities such as preparing the invoices on the basis of purchased
material.
Qualification and skills required
 Must have knowledge regarding operating the computer devices and billing system.
 They must have strong communication tactics with employees and store manager.
 Ability to deal and represent proper details regarding the products to consumers.
 Ability to check-out the shelves and analysing the availability of inventories.
Job title: Accountant
Report To: Manager
Job description
They must be responsible for recording the transactions on the daily basis, analysing the
budgeted costs implicated in each activity, allocation of funds in such tasks as well as ability to
conclude the valid suggestion for increment. they must make regular auditing of the accounts to
help managerial decisions making.
Duties and responsibilities:
 To ascertain the appropriate recording of all the details in the books of accounts such as
journals and ledgers.
 To accurately prepare the profit and loss statement, cash flow statement and financial
position of the business.
61

 To detect the errors and frauds in the accounts with reference to reduce the risk of
manipulating information.
 To monitor and check the revenue as well as expenditures incurred on the daily basis.
 To tally the bank account and cash account of the business.
 To prepare the budgets that consist of information based on estimates costs, salaries,
commission as well as revenue in the upcoming period.
Qualification and skills required
 Must have experience of 1-2 years of working as an accountant or auditor
 Ability to use accounting software such as ERP, SAP and Microsoft Excel.
 Must be honest regarding recording transaction, preparing accounts and implicating
appropriate information in the accounts to represent the financial health of business.
5.6 Operating process
In relation with analysing the operating process of the business through which the entire operational activities will be conducted
and monitored by the professionals. “Masala-ae-Pakwan” will have better market growth and identity as if the manager of the
organisation would become able to analyse and generate the effective information based on managing operations. Moreover, in
defining the functional aspect of business which have been organised as:
62

5.7 Financial plan
In relation with setting the aim and objectives for the business development on which there have been ascertainment of the
financial requirement which are to be implicated and monitored by the business professionals in order to make better cost allocation.
However, the role of financial plan is for analysing the cost requirement in each business operations as well as suggesting the
managerial authority to make effective changes in the operational function (Magadán-Díaz and Rivas-García, 2018). The beneficiary
63
Suppliers
Plant manager
Distributors
Store employees
To facilitate the ingredient and material in the plant at the cost-
effective rate.
Analyzing the ingredients used in production must be
manufactured. Managing staff as per the job roles and duties.
Distributing the end product from plant to the retail stores,
shopping malls etc.
Determining the consumer wants and preferences regarding the
products required in operations.

activities have been addressed and analysed to make better recommendation regarding alternatives to be used. It will be beneficial
aspect for the business to make adequate launch budgets and analysis over the market requirement.
5.7.1 Set-up Capital
By considering the operational motive of the business on which it can be said that there must be determination of the costs and
expenses which are to be incurred by professionals of “Masala-ae-Pakwan”. However, there are various charges that are to be paid by
business at the introductory stage. However, this charge includes various start-up costs such as:
Particulars
Set-up
cost
Import charges 59800
Duty fee 8620
Advertisement 4800
store rent 3000
machineries 12200
equipment 5600
salaries to staff 24000
telephone 3600
supplier commission 18000
Total budgeted Expenses 139620
Interpretation: On the basis of above table it can be said that there are various costs that have been implicated by “Masala-ae-
Pakwan” as launching the business activities. It includes the estimation of each activities that will charge against the operations of the
firm. Import charges has to be made by the business such as 59800, duty fees of 8620 advertisement of 4800, store rent as 3000 etc.
However, the total cost has been budgeted by the business such as 139620 respectively. Therefore, on which it required that the
business have minimum amount of capital to be implicated in the business is 140000.
64

5.7.2 Forecasted income statement:
As per estimating the revenue and expenditures that are to be payable by the business in relation with making the adequate
operational changes. The transaction which have been assumed by professionals as per making effective decision regarding the funds
required and alternatives to be used to reduce the operating expenses (Latham and Tello, 2016). “Masala-ae-Pakwan” have various set
of expense and revenue which have been defined in the below listed income statement based on 2 months of estimation.
Forecasted Income statement
Partic
ulars
Initi
al
inves
tmen
t
Jan
uar
y
Feb
rua
ry
ma
rch
Ap
ril
ma
y
Ju
ne
Jul
y
au
gus
t
Sept
emb
er
Oc
tob
er
Nov
emb
er
Dec
emb
er
Sales
revenu
e
110
000
0
114
000
0
118
162
5
122
494
7
127
004
1
131
698
6
136
586
4
141
676
2
1469
770
152
498
2
1582
498
164
242
2
Less:
Cost
of
goods
sold
200
00
208
00
216
32
224
97
233
97
243
33
253
06
263
19
2737
1
284
66
2960
5
307
89
Gross
profit
108
000
0
111
920
0
115
999
3
120
245
0
124
664
4
129
265
3
134
055
7
139
044
3
1442
398
149
651
6
1552
893
161
163
3
Opera
ting
expen
ses
Import
charge
s
200
0
150
0
300
0
400
0
450
0
500
0
360
0
720
0 5600
690
0 8000
850
0
Duty 500 600 700 800 850 950 800 760 650 490 520 100
65

fee 0
Advert
isemen
t 400 400 400 400 400 400 400 400 400 400 400 400
store
rent 250 250 250 250 250 250 250 250 250 250 250 250
machi
neries 4000
200
0
150
0
110
0
150
0 600 0 0 450 0 250 300 500
equip
ment 2000
100
0 0 0 600 200 0 300 400 0 500 0 600
salarie
s to
staff
200
0
200
0
200
0
200
0
200
0
200
0
200
0
200
0 2000
200
0 2000
200
0
teleph
one 300 300 300 300 300 300 300 300 300 300 300 300
suppli
er
commi
ssion
150
0
150
0
150
0
150
0
150
0
150
0
150
0
150
0 1500
150
0 1500
150
0
Total
operat
ing
Expen
ses 6000
995
0
805
0
925
0
113
50
106
00
104
00
915
0
132
60
1070
0
125
90
1327
0
150
50
Opera
ting
incom
e
-
6000
107
005
0
111
115
0
115
074
3
119
110
0
123
604
4
128
225
3
133
140
7
137
718
3
1431
698
148
392
6
1539
623
159
658
3
less:
corpor
ate tax
rate
@19%
-
1140
203
310
211
119
218
641
226
309
234
848
243
628
252
967
261
665
2720
23
281
946
2925
28
303
351
66

Net
incom
e
-
7140
866
741
900
032
932
102
964
791
100
119
6
103
862
5
107
844
0
111
551
8
1159
675
120
198
0
1247
095
129
323
2
Interpretation: In relation with analysing the profitability of the “Masala-ae-Pakwan” on which there have been consideration
over the revenue generated through two main sources such as selling raw ingredients as well as proceed material in the market.
However, in relation with such aspect on which it can be said that there are various operating expenses that has to be estimated and
managed by the accounting professional. It includes expenses such as advertisement, salaries, commission, rent etc. Along with this,
there have been payment of taxes and duties implied on the import and trade practices in Poland. The corporate tax rates have been
estimated by the business professionals as 19%. Thus, on the basis of which it can be said that there has been consistent growth in the
operational process of the business. As the business retain effective success and gains in upcoming 12 months as per the estimated
income statement.
5.7.3 Forecasted financial position:
To determining the short term as well as long solvency of the business on which there have been preparation of a summarized
statement which consists of all the information regarding the assets and liabilities of the firm. However, there are various liabilities
and assets of “Masala-ae-Pakwan” has been considered such as:
Forecasted financial position
Particulars 1st Year
Assets
Current assets
Cash 17396275
Inventories 62711
Debtors 15500
Total current assets 17474486
Non-current assets
67

Machinery 12200
Equipment 5600
Other non-current assets 60000
Total non-current assets 77800
Total assets 17552286
Liabilities
Current liabilities
Creditors 450000
Interest payable 10000
Short term liabilities 2000000
Total current liabilities 2460000
Non-current liabilities
Bank Loan 800000
Long term liabilities 1000000
Total non-current liabilities 1800000
Equity of owner
net profit 12792286
capital invested 500000
Total equity 13292286
Total liabilities 17552286
Interpretation:
On the basis of above presented financial position of “Masala-ae-Pakwan” for summing up the yearly used data base.
However, in relation with such analysis on which it can be said that there is estimation of cash amount as 17396275 along with
inventories and debtors that have represented the Total current assets as 17474486. Therefore, in accordance with the short-term
solvency of the business on which it can be said that the current assets are more than the current liabilities of the firm. Thus, business
68

is capable of meeting the short-term debts st the required time frame. Therefore, the current ratio of firm has been determined by the
professionals as 7.14 which is favorable as the debts are comparatively less than the assets.
In accordance with the non-current assets of the organization on which it can be said that there are various assets which has
been considered and articulated by the professionals. There are machinery, equipment and other non-current assets has been totaled at
77800. Therefore, these are the assets which enable the business to ensure the long-term solvency as well as securing the operations
through fixed assets. In analyzing the equity capital of the business. The business is currently on the introductory phase which
indicates that there will not be any chances of acquiring the share capital as the company yet to be registered in the stock market.
However, there have been use of single source of funding such as capital invested by the owner amounted to 500000. Along with this,
there have been use of bank loan which in turn helpful in examining the facts and making the adequate ascertainment of the
operational practices. Thus, on the basis of such analysis on which it can be suggested to the professionals of “Masala-ae-Pakwan”
that, they must improve operational practices as well as make corrective actions to be taken for the effective revenue generation.
5.7.4 Estimated cash flow statement:
To estimate and analyse the cash requirement in the business operations on which there have been analysis over the inflows and
outflows of the funds in a respective period. Thus, such analysis will be indicative and helpful in determining the total revenue
generation and capacity of firm in meeting the short terms solvency at the right time. To forecast the budget for “Masala-ae-Pakwan”
on which there have been consideration of various activities on which there have been determination of costs to be implicated in the
operational practices of the frim.
Forecasted cash flow statement
Partic
ulars
Initi
al
inve
stme
nt
Jan
uar
y
Feb
rua
ry
ma
rch
Ap
ril
ma
y
Jun
e July
aug
ust
Sept
emb
er
Oct
obe
r
nov
emb
er
dec
em
ber
69

produ
ct
Ra
w
spic
es
Ra
w
spic
es
Ra
w
spic
es
Ra
w
spic
es
Ra
w
spic
es
Ra
w
spic
es
Raw
spice
s
Raw
spic
es
Raw
spic
es
Ra
w
spic
es
Raw
spic
es
Ra
w
spic
es
Numb
er of
consu
mers
200
0
210
0
220
5
231
5
243
1
255
3 2680
281
4 2955
310
3
325
8
342
1
Avera
ge
selling
price 250 250 250 250 250 250 250 250 250 250 250 250
total
reven
ue
500
000
525
000
551
250
578
813
607
753
638
141
6700
47.8
2
703
550.
21
7387
27.7
2
775
664
.1
814
447.
3
855
169.
7
Increa
se in
sales 5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
produ
ct
Pro
cess
ed
Spi
ces
Pro
cess
ed
Spi
ces
Pro
cess
ed
Spi
ces
Pro
cess
ed
Spi
ces
Pro
cess
ed
Spi
ces
Pro
cess
ed
Spi
ces
Proc
esse
d
Spic
es
Proc
esse
d
Spic
es
Proc
esse
d
Spic
es
Pro
cess
ed
Spi
ces
Proc
esse
d
Spic
es
Pro
cess
ed
Spic
es
Numb
er of
consu
mers
150
0
153
8
157
6
161
5
165
6
169
7 1740
178
3 1828
187
3
192
0
196
8
Avera
ge
selling
price 400 400 400 400 400 400 400 400 400 400 400 400
total 600 615 630 646 662 678 6958 713 7310 749 768 787
70

reven
ue 000 000 375 134 288 845
16.0
51
211.
45
41.7
4
317
.8
050.
7 252
Increa
se in
sales 3% 3% 3% 3% 3% 3% 2% 3% 3% 3% 2%
Total
sales
reven
ue
(Cash
inflow
)
110
000
0
114
000
0
118
162
5
122
494
7
127
004
1
131
698
6
1365
863.
87
141
676
1.7
1469
769.
5
152
498
2
158
249
8
164
242
2
Oper
ating
expen
ses
Impor
t
charge
s
200
0
150
0
300
0
400
0
450
0
500
0 3600
720
0 5600
690
0
800
0
850
0
Duty
fee 500 600 700 800 850 950 800 760 650 490 520
100
0
Adver
tiseme
nt 400 400 400 400 400 400 400 400 400 400 400 400
store
rent 250 250 250 250 250 250 250 250 250 250 250 250
machi
neries 4000
200
0
150
0
110
0
150
0 600 0 0 450 0 250 300 500
equip
ment 2000
100
0 0 0 600 200 0 300 400 0 500 0 600
salarie 200 200 200 200 200 200 2000 200 2000 200 200 200
71

s to
staff 0 0 0 0 0 0 0 0 0 0
suppli
er
comm
ission
150
0
150
0
150
0
150
0
150
0
150
0 1500
150
0 1500
150
0
150
0
150
0
teleph
one 300 300 300 300 300 300 300 300 300 300 300 300
total
opera
ting
expen
ses
(Out
flows) 6000
995
0
805
0
925
0
113
50
106
00
104
00 9150
132
60
1070
0
125
90
132
70
150
50
Net
cash
flow
-
6000
109
005
0
113
195
0
117
237
5
121
359
7
125
944
1
130
658
6
1356
713.
87
140
350
1.7
1459
069.
5
151
239
2
156
922
8
162
737
2
Capita
l
invest
ed in
busine
ss
5000
00
bank
loan
8000
00
Openi
ng
balan
ce of
cash
1300
000
129
400
0
238
405
0
351
600
0
468
837
5
590
197
2
716
141
3
8467
998.
44
982
471
2.3
1122
8214
126
872
83
141
996
75
157
689
03
Closi
ng
1294
000
238
405
351
600
468
837
590
197
716
141
846
799
9824
712.
112
282
1268
7283
141
996
157
689
173
962
72

balan
ce of
cash 0 0 5 2 3 8 31 14 75 03 75
Interpretation:
On the basis of above analysed cash flow statement on which it can be said that there have been revenue generation through
selling through two medium such as raw spices and processed spices. However, it has been estimated that there will be large number
of consumers to the Raw Spices as the taste and aroma of raw spices will be effective in improving the taste of any dish. Therefore,
there will be higher chances of retaining the best amount of revenue through raw spices. Along with this, as per the processed spices
there is comparatively higher cost implicated such as mixing the spices, crushing, packaging and labelling and various overhead costs.
Thus, which will directly impact on increasing the cost of product. It has been analysed that there will be less consumers as compared
to the raw spice but as per having higher selling prices this product will be beneficiary to the business.
Moreover, there have been estimation of the operating expenses that has to be incurred by the business professionals in this
aspect has being estimated for the 12 months of period. It ascertains expenses such as Import charges, duty fees, advertisement,
machineries, rent telephone etc. Thus, these are the costs which have been belongs to the operational practices of business. Thus, on
the basis of which there have been estimation of net cash flow by deducting the expenses in revenue. As per the consistently
increasing cash flow outcomes on which it can be said that the business will have favourable profitability. Thus, this business concept
will be effective retention of qualitative success in the upcoming period.
5.8 Critical success factors
There have been various critical factors which has been considered by the professionals of “Masala-ae-Pakwan”. Therefore,
there have been several factors which in turn will be effective and useful as per making better operational analysis and control over
examining the facts. Moreover, launching the business for dealing in Indian spices have been a unique aspect as the business become
able to retain the adequate success and gains in the market (Cusumano, Kahl and Suarez, 2015). Therefore, there will be higher
73

chances of having proper administration of operations. There are large number of Indian restaurant which have recently being
operated in Poland and that have been estimated by the professionals will bring favorable amount of gains.
Moreover, in relation with such analysis on which it can be said that there are several aspects which will lead the organisation to
retain the higher productive success such as hiring the qualified and skilled employees who will perform the operating activities in
plant as well as in stores (Stringham, Miller and Clark, 2015). The main task is for communicating with the consumer to give them
proper information regarding product line.
Additionally, Professionals have planned to operate the business in Wroclaw which has been demonstrated as the best place for
initiating the business for dealing in Indian Spices.
5.9 Exit strategy
This is the state where professionals of organisation analyse that the product and services which have been offered are not
capable of bringing the adequate returns as per the invested amount of capital (Reim, Parida and Örtqvist, 2015).
However, in this situation “Masala-ae-Pakwan” will have various options such as selling the fixed assets, reducing the creditors,
recovering the amount from debtors, applying bank loan etc. to stabilize the financial conditions. Along with this, as per considering
the operational motives there will be reduction in the costs implied in processed spices, increasing the product line or making
innovative changes in the products.
5.10 Viability of project
As per considering the entire projected plan for launching a business related to Indian Spices in Poland on which there have been
use of various surveys, data collection techniques as well as management of operational analysis will be adequate for decision making.
Thus, as per the market survey on which it can be said that there will be appreciation to this projected plan of the industry (Pedersen
and Gardetti, 2015). “Masala-ae-Pakwan” will become bale to retain the best market identity as well as higher number of consumers to
the operations. Moreover, as per such analysis it can be said that there will be higher profitability of business through such operations
on which they could become able to generate the favorable amount of revenue.
74

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