Business Development Assignment - (Doc)
Added on 2020-10-05
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BUSINESS DEVELOPMENTPROPOSAL
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................21.1 Background............................................................................................................................21.2 Rationale................................................................................................................................31.3 Business scenario selection....................................................................................................31.4 Vision.....................................................................................................................................31.4.1 Mission...............................................................................................................................31.5 Business Proposal Structure..................................................................................................41.6 Underlying assumptions........................................................................................................51.7 Time scale for achievement...................................................................................................5THE BUSINESS CONCEPT........................................................................................................112.1 Business overview...............................................................................................................112.2 Concept statement................................................................................................................122.2.1 Product/services:...............................................................................................................122.2.2 Raw Ingredients:...............................................................................................................122.2.3 Processed Indian Spices:...................................................................................................222.3 Segmentation, targeting and positioning:............................................................................232.4 Value added:........................................................................................................................242.5 Specific features...................................................................................................................242.6 Opportunities.......................................................................................................................24FEASIBILITY RESEARCH.........................................................................................................253.1 The feasibility research plan:...............................................................................................253.2 Research Methodology........................................................................................................263.2.1 Primary and Secondary research......................................................................................263.3 Sample Description..............................................................................................................263.4 Five key area of feasibility research....................................................................................263.4.1 Product service feasibility.................................................................................................273.4.1.1 Summary of research.....................................................................................................333.4.2 Market feasibility..............................................................................................................34
3.4.3 Industry feasibility............................................................................................................353.4.3.1 Competitor’s analysis....................................................................................................363.4.4 Organisational analysis.....................................................................................................393.4.5 Financial feasibility..........................................................................................................403.4.5.1 Set-up Capital................................................................................................................403.4.5.2 Revenue.........................................................................................................................413.4.5.3 Break even analysis.......................................................................................................413.4.5.4 Return on investment and profit margin........................................................................423.5 Results as per ambition vs ability........................................................................................444. BUSINESS MODEL.................................................................................................................454.1 Core strategy........................................................................................................................454.2 Business Canvas Model.......................................................................................................454.2.1 Resource needs.................................................................................................................464.2.2 Partnership network..........................................................................................................484.2.3 Value deliverables for consumers.....................................................................................495. BUSINESS PLAN.....................................................................................................................505.1 Spice industries in Poland....................................................................................................505.2 Project planning and development stages............................................................................505.3 Operational Structure...........................................................................................................535.4 Marketing Plan.....................................................................................................................545.4.1 Marketing strategies..........................................................................................................545.4.2 Online marketing..............................................................................................................545.5 Management team................................................................................................................565.6 Operating process................................................................................................................615.7 Financial plan.......................................................................................................................625.7.1 Set-up Capital...................................................................................................................635.7.2 Forecasted income statement:...........................................................................................645.7.3 Forecasted financial position:...........................................................................................665.7.4 Estimated cash flow statement:........................................................................................685.8 Critical success factors........................................................................................................725.9 Exit strategy.........................................................................................................................73
EXECUTIVE SUMMARY“Masala-ae-Pakwan” have been planning to operate business activities for Indian Spices to be dealt in Poland. However, Indianspices have been appreciated world-wide from many years and have popularity as it develops tastes, flavour and best after taste offood. In many of hospitality businesses the use of Indian spices has affected in terms of increasing the quality of food. It includesrange of various spices which have their unique tastes, flavour and bring the effective taste to enhance the quality of food. They havebeen used in developing various helpful drugs which will be effective in enhancing the health of an individual.Moreover,professionals have analysed that there are multiple range and variety of spices which have been produced in India such as Alkanetroot, Asafoetida, fennel seed, Black cardamom, White pepper, Black pepper etc. Thus, appreciation of these spices in the rest of theworld have created the identity in the market. In various other national or traditional dishes there have been use of Indian spices.It canbe said that there have been impacts of variations in the operational practices of business. There will be appointment of variousindividual in business on which there will impact changing governmental policies, cultural variation as well as language barriers.Toanalyse the industrial feasibility of “Masala-ae-Pakwan” on which it can be said that there can be use of industrial life cycle. Itincludes various stages and step which are required to be followed and considered by the business such as development, introduction,growth, maturity and decline. However, this is the introductory phase of business on which professionals are currently developingproducts as per the consumer requirement and market wants and demands. Thus, with reference to this it has been decided by theprofessionals that they are importing goods from India that will requires the investment of capital approximately $500,000. Along withthis, professionals have planned that they will acquire funds through bank loan.1
INTRODUCTION1.1 BackgroundFood industry has been retaining the effective market share per year on which various brands for spices and ingredient havereached to the successive level. Therefore, there has been planning to introduce “Masala-ae-Pakwan” for selling the Indian spices inPoland. However, Indian spices have been appreciated world-wide from many years and have popularity as it develops tastes, flavourand best after taste of food. In many of hospitality businesses the use of Indian spices has affected in terms of increasing the quality offood. However, there have been various range and variety of spices which have been produced in India that will be mouth alluringamong people. In respect to develop the operations as per the operational motives and goals there can be increment in revenue andprofitability of the firm. Thus, exporting spices from India to Poland will be beneficiary to “Masala-ae-Pakwan” with reference tohave adequate popularity.2
1.2 RationaleThe reason of selecting this business idea is for making the adequate development of spices which are to be facilitated amongthe other culture and nation. Indian spices include range of various spices which have their unique tastes, flavour and bring theeffective taste to enhance the quality of food. They have been used in developing various helpful drugs which will be effective inenhancing the health of an individual.On the other side, Poland will be beneficiary to the “Masala-ae-Pakwan” as there are very less number of Indian spicessuppliers. There have been various Indian restaurants so, dealing in spices will be beneficiary to them as well as to the business. Asper considering the shipping for such products in country there have been use of air transportation or sea route through which theycould make delivery of the products (Hopp and et.al., 2018). The biggest advantage is that India deals in various spices which are rarein world as well as are on cheap rates. Therefore, it will be effective to retain the higher profit on the low-cost investment.1.3 Business scenario selectionThe idea has been generated to introduce “Masala-ae-Pakwan” in Poland has been estimated profitable in terms of retaining theadequate profitability. Moreover, professionals have analysed that there are multiple range and variety of spices which have beenproduced in India such as Alkanet root, Asafoetida, fennel seed, Black cardamom, White pepper, Black pepper etc. Thus, appreciationof these spices in the rest of the world have created the identity in the market. In various other national or traditional dishes there havebeen use of Indian spices.1.4 VisionAim of “Masala-ae-Pakwan”, to become the most popular brand in Poland with estimated market share of 60% in within 10years.1.4.1 Mission“Masala-ae-Pakwan” has mission:To analyse the market needs and fill with best of quality in products.3
To measure buyer’s needs and wants and deliver them best of quality and quantity of products.To improve the business growth as per increasing the revenue at 8% in 2nd quarter.1.5 Business Proposal StructureThere have been use of specific structure to this business development proposal with reference to have effective framework ofpresenting the data set. There have been use of various structure which has been followed in the business development proposal. Itincludes several chapters, parts etc, that will be effective to have better market research, product development and competitiveanalysis such as:Business ConceptThere has been analysis relevant with the mainbusiness concept on which description will be based onthe product and services, competitors, opportunities ofthe business etc.Feasibility researchIn this part of the project, there will be research overthe market, industry, business as well as requirement offinancial funds for the business will be ascertained andgoverned to have effective framework and implicationof research techniques.Development of the business modelIn this part there will be analysis over the researchresult which will be effective in completion of businessconcept and deriving the effective business canvasmodel (Katz, 2018). The prices, resources, competitorsas well as key partners will be determined in this partof project.Business PlanIt is the final part of the project where the professionals4
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