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(MKT 6044)-Birmingham City Business School Assessment Brief for Business Development

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Birmingham City University

   

Business Development (MKT 6044)

   

Added on  2023-05-15

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In this assessment we will discuss about business development and below are the summaries point:-

  • Assessment brief for Business Development module at Birmingham City Business School

  • Two tasks with different deadlines for submission: Task 1 on 1st Oct and Task 2 on 6th Oct 2022

  • Assessment will develop transferable skills including communication, negotiation, and research skills

(MKT 6044)-Birmingham City Business School Assessment Brief for Business Development

   

Birmingham City University

   

Business Development (MKT 6044)

   Added on 2023-05-15

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BIRMINGHAM CITY BUSINESS SCHOOL
ASSESSMENT BRIEF
MODULE TITLE: Business Development
MODULE CODE: MKT 6044
MODULE LEADER: Lasitha Sooriyabandara
ISSUE DATE: June 2022
HAND IN DATE: Task 1- 1st October 2022 by 23:59 IST
Task 2 – 6th October 2022 by 23:59 IST
Learning Outcomes and assessment criteria specific to this assignment:
LO1 Utilise and apply professional and academic skills to effectively create and justify a compelling
and comprehensive business development proposal and pitch for a product, service or project
proposition
(MKT 6044)-Birmingham City Business School Assessment Brief for Business Development_1
Transferable skills
This assessment will assist in development of the following transferable skills:
Commercial awareness, communication skills, negotiation skills, preparing presentations,
preparing proposals, selling skills, personal presentation, networking, account management
and research skills
Number of attempts
At time of publication under the university regulations students have a first attempt and a re-
sit opportunity to pass this module. Please refer to the above regulations for full details about
assessment rules or the student summary guide.
Penalties for late submission
At time of publication the rules regarding late submission of work are:
• Assessments submitted up to 1 hour after the published deadline will receive no
penalty.
• Assessments submitted between one and 24 hours after the published deadline will
be reduced by 5% of the actual mark.
• Assessments submitted between 24 hours and five working days after the published
deadline will be reduced by 10% of the actual mark.
• Work submitted more than five working days after the published deadline will not be
marked and the student will be deemed to have failed an attempt at the assessment.
If a student has a support statement specifying additional time to complete coursework, the
penalties will only apply from the alternative deadline provided by the statement.
Importance of Taking Assessments
It is really important that you complete your assessment as if you don’t this counts as a failed
attempt, unless you’ve made a successful EC claim about Exceptional Circumstances you’re
experiencing.
If you fail any of your modules you will have to re-take it and there are limits on the number of
times that you can re-take, you may even have to re-study a module you have previously
failed. Having to re-sit or re-study modules means that your workload will be increased and
you will be putting yourself under more pressure. You may even be liable to incur more fees
if you are required to restudy a module.
The university does appreciate that there are times when you may be unable to take an
assessment due to circumstances outside your control such as illness. If this is the case you
need to make a formal claim for an extension or deferral, as without this you are expected to
submit within the standard guidelines. No lecturer or course director can grant any form of
extension to the published deadlines, this is done by a separate team within the university to
ensure consistency and fairness for all. If you find yourself needing to make a claim please
visit iCity for full guidance on how to do it and for what constitutes an exceptional circumstance.
You can also contact the Ask Desk for help.
(MKT 6044)-Birmingham City Business School Assessment Brief for Business Development_2
1. Assessment Overview
1.1) Method of assessment
There is one learning outcome for this assignment, which will be assessed through two
specific tasks; a sales meeting followed by submission of a business proposal.
Task one
Credentials presentation with audio (5 mins.) and a completed sales meeting pro-forma
(approx. 2 sides of A4, no word limit) (50%)
Task two
Business Proposal (50%) 2,000 words
To pass this module, you must achieve a final overall mark of at least 40%.
1.2) Deadlines & submission
Submission of:
• Credential presentation with audio recording
• A completed sales meeting pro-forms template (approx.. x2 A4 sheets)
• A completed sales proposal of 2,000 words
Assignments should be submitted online via link provided in the Assessment area of the NEXT
Core. Please follow the University policy regarding online submission and submitting
assignments on time (see Page 2).
Please follow the University policy regarding online submission and submitting assignments
on time.
1.3) Word count
Credentials presentation will be 5 minutes long and with audio recording. Pro-forma will be a
maximum of two sides of A4 (no word count)
2,000 words for the proposal.
1.4) Assignment format
A credentials presentation with audio and sales meeting pro-forma (50%) and a 2,000-word
proposal (50%)
1.5) Tutor support
Support is available at any time throughout this module; simply contact your tutor if you need
(MKT 6044)-Birmingham City Business School Assessment Brief for Business Development_3

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