Business Digital Media: Best Practices, Planning Cycle, Strategies, and Rules of Engagement for SMM

Business digital media

Business digital media
Table of Contents
Introduction......................................................................................................................................1
Best practices of SMM (Social media marketing)...........................................................................1
SMM planning cycle........................................................................................................................1
SMM strategies................................................................................................................................2
 Content marketing strategy...................................................................................................2
 Use of Chat-bots...................................................................................................................2
Targeting branded posts...................................................................................................................2
Rules of Engagement for SMM.......................................................................................................2
Conclusion.......................................................................................................................................3
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Business digital media
Introduction
In this paper, the discussion will be made on the concept of social media marketing.
There are different topics that will be considered in this paper such as best practices for SMM,
planning cycle, strategies, targeted branded posts and also rules of engagement for SMM. Social
media marketing is related to the use of the social media platforms and websites to promote the
services and products. In the present era, social media marketing is one of the popular concepts
for both researchers and practitioners.
Best practices of SMM (Social media marketing)
One of the best practices of SMM is that it helps the company to link with their
customers. Social media marketing helps the companies to connect with their target customers in
less time and also boost the awareness among them for their products and services. With the help
of SMM it would be easy for the companies to solve their queries on time. In the present era,
majority of the customers use social media platform, so with this source the companies have the
chance to build trust (Chang, Yu & Lu, 2015).
SMM planning cycle
There are various stages that are link with SMM planning cycle. The stages are:
 Listening: In this step, the focus is given on what audience is saying for the
organization.
 Setting goals: It consists of the evaluation that helps in determining the strength,
weakness, opportunities and threats of organization in the competitive market.
 Defining strategies: On this stage, the company set the strategies on the basis of
the data collected and tries to reach their marketing goals.
 Search for the target audience or market: The needs, preferences and location of
the target audience are considered.
 Setting tools: The tools are considered to track the brand mentions ad also these
are for search engine optimization such as for Google keywords.
 Choosing platforms or channels: In this stage, the best social site is selected such
as Facebook, Twitter or Insta-gram.
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