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Business Dissertation Proposal

   

Added on  2020-12-28

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BUSINESS DISSERTATIONPROPOSAL
Business Dissertation Proposal_1

Table of ContentsTitle of proposal: “An investigation into online and face to face staff training towards customerservices at Boots Plc”......................................................................................................................11.0 Introduction................................................................................................................................11.1 Identify a specific researchable topic area............................................................................11.2 Importance of problem..........................................................................................................11.3 Aim of the research project...................................................................................................32.0 Research objectives and research questions..............................................................................32.1 Research objectives...............................................................................................................32.2 Research Questions...............................................................................................................33.0 Literature Review.......................................................................................................................33.1 Concept of Online and face-to-face staff training.................................................................33.2 Challenges faced by Boots in trading its products................................................................43.3 Effect of staff training on trading in Boots UK....................................................................44.0 Research Methodology..............................................................................................................54.1 Research Design, Research approach and Research Type....................................................54.2 Rationale...............................................................................................................................54.3 Access to data and research ethics........................................................................................54.4 Limitations............................................................................................................................5REFERENCES................................................................................................................................6
Business Dissertation Proposal_2

Business Dissertation Proposal_3

Title of proposal: “An investigation into online and face to face staff trainingtowards customer services at Boots Plc”.1.0 IntroductionIn an organisation, employees are considered as most valuable asset because they givetheir support and efforts in achievement of its business goals. In order to gain efficiency inbusiness operations like customer service, it is essential for companies to provide effectivetraining to its staff members (Aryee and et. al., 2016). This includes online and face to facetraining, under which through video or internet sources, a company can enhance skills andknowledge of workers as per requirement. In addition to this, it also helps employees inbecoming familiar with their assign roles and responsibilities. In context with Boots Plc, since itmainly offers pharmaceutical products including a range of cosmetics. Therefore, for giving bestcustomer services, it is essential for its workers to possess appropriate knowledge about suchproducts. In this regard, giving face-to-face training and online learning, aid workers to enhancetheir knowledge area into this particular area (Presbitero, 2016). This would aid Boots Plc toincrease productivity of its workers and gain commitment of them for giving out best customerservices. It helps in enhancing its brand image and retain loyal customers for longer period oftime. 1.1 Identify a specific researchable topic areaAs Boots Plc deals in trading sector and offer products like natural collection, beauty andpharmacy products in various countries. Currently it has near about 5,600 number of employeesworking in its retail business. But due to dynamic changes in trading process like initialendowments of human-capital, changes in labour productivity and cost etc., assist this companyto organise online and face-to-face training program for its workforce (Nikas and et. al., 2017).This would make them more familiar about trading process for delivering products on time.Therefore, to analyse the concept of such staff training techniques, researchers have madeinvestigation through various sources of research methodology. This study helps inunderstanding the concept of online and face to face staff training towards trading in bettermanner which further help in improving efficiency of business operations. 1
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