Bad News Letter and Persuasive Memo

This document provides information on writing a bad news letter and persuasive memo. It discusses the goals, audience needs, barriers, and formats for each type of document. The bad news letter focuses on suggesting improvements for future events, while the persuasive memo aims to bring effective changes to the marketing material of Kamloops. The document includes examples of formal letters and memos, as well as references for further reading.

Business Documents
Student’s Name:
Student’s ID:
Subject Code:

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Table of Contents
A: Bad News Letter......................................................................................................................................2
Goal.........................................................................................................................................................2
Audience Need........................................................................................................................................2
Barriers....................................................................................................................................................2
Formal Letter...........................................................................................................................................3
B. Persuasive Memo....................................................................................................................................4
Goal.........................................................................................................................................................4
Audience Need........................................................................................................................................4
Barriers....................................................................................................................................................4
Memo......................................................................................................................................................4
References...................................................................................................................................................6

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A: Bad News Letter
Goal
The main goal is to suggest the manager of the hotel to organize future events in a planned
manner (Bharwani & Talib, 2017). The major aim is to identify the mistakes or inefficiency of
the staffs who were working in the event-making. One of the important objectives is to fulfill the
needs of the customers by making the manager realize their mistakes.
Audience Need
The international conference held in the local hotel consists of various participants such as
teachers, scholars, professors, and colleagues (Berezina, Bilgihan, Cobanoglu & Okumus, 2016).
The attendees required a well-structured event in which everything will present related to the
topic of the conference. As the conference has been held for three days, the audiences need a
better arrangement for lunch and snacks. They require all necessary equipment for collecting
appropriate academic knowledge as the viewers are from various universities across different
countries. The audiences look for the staffs who provide better services to them in terms of
offering tea or coffee or any other work.
Barriers
Several barriers took place during the international conference. The conference was held for
three days, which includes various audiences from across the countries. The event manager did
not manage the event properly, which led to many problems in the conference. All the necessary
equipment was missing from the conference, and those equipment were present, did not work
properly (Tanford & Malek, 2015). The lunch was also served late to the audiences for about an
hour. In the morning session, the attendees were served with cold tea as well as coffee instead of
hot tea. Even the staff of the event spoke rudely when he was told to serve the food or snacks
well. The manager also did not listen to the complaint after repeatedly telling during the
conference so that everything would go right.

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Formal Letter
Problem with service
XYZ
Academic Organization
Canada
Date:
The Manager
(Hotel Name)
(Address)
Subject: Complaint regarding the services
Sir,
I want to remind you about the international conference that took place at your hotel. I have a
few complaints regarding your services provided to all the participants of the conference. My
organization will not pay the full amount to your hotel for the management.
The services provided in the hotel was awful. It was not expected from the hotel. The hotel staffs
spoke very rudely with the customers. After being discussed with the supervisor and other
colleagues, it is decided that the organization will not pay the full amount because of the nasty
service. It is suggested to train the employees to learn communication skills as well as other
necessary skills so that they could communicate effectively with the customers. It is also
required to maintain a strong relationship between employer, employee, and customers. The
staffs should be motivated and should be given counseling facility so that they may give their
best in their work (Sucher & Cheung, 2015). Train and appraise the employees in using the latest
technologies and deliver adequate services to the consumers.
So, I would like you to follow the necessary steps required for improving the services as well as
management of the hotel.
Yours sincerely,

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XYZ
B. Persuasive Memo
Goal
The primary goal is to bring an effective change in the marketing material of Kamloops with the
help of marketing skills (Arletti et al., 2018). Another objective is to provide a piece of well-
suited marketing equipment to the target audiences and to set a graphical design for improving
the quality of the material in the future.
Audience Need
The targeted audiences are those travelers who are associated with sports and sporting events
(Richins, 2016). The audiences are environmental conscious and have a keen interest in local
organic food and health. The travelers need to view a different side of Kamloops because of the
change in time and condition. They want not only conference centers of the area, restaurants, and
bars but also some more adventurous events or activities to experience. The customers wish to
get various facilities for sports and better materials for doing sporting activities. The sporting
activities may include skiing, hiking, mountain biking, fishing, and many other historical
activities.
Barriers
As an internship with Tourism Kamloops, it has been noticed that the marketing strategy of the
tourism sector is not well-planned. It focused heavily on those travelers who are connected with
sports and sporting events, and thus, the marketing material that was used by Kamloops are not
fit for them. The marketing material only highlights the conference center of the city, local bars
as well as restaurants and evening activities and less emphasize on the outdoor trails, historical as
well as cultural activities and local market or farms (Leeds, Vallejo, Weber, Gonzalez-Pena &
Silverstein, 2016). Hence, it is required to enhance the marketing material to highlight all the
momentous events or locations to travelers.

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Memo
To: Jill Smith, Manager of Tourism Kamloops
From: Marketing Intern
Date:
Subject: Need to make effective changes in the marketing material
I want to say that the interns are consistently challenged to work properly for achieving
the primary objectives or goals of the organization. You know that each member of the
marketing department aimed to make Kamloops, the best destination for the tourists. I am very
hopeful that new strategies in the marketing material can bring more and more travelers to visit
the place.
The existing marketing material does not emphasize all the important locations or
activities except a few. It only recognizes the local restaurants, bars, or conference centers. It
needs to consider the new locations such as farms, market and historical as well as cultural
activities. Most of the clients are below the age of 50 years and often bring their family to the site
(Snider & Southin, 2016). So, the use of the internet or the latest technology is beneficial for the
development of the organization. The Internet can be included in the existing marketing material
as most of people know computer. You are required to think about the satisfaction of the
audiences for the success of the company. Therefore, new strategies should be incorporated into
the marketing material of Kamloops.

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References
Arletti, R., Fantini, R., Giacobbe, C., Gieré, R., Vezzalini, G., Vigliaturo, R., & Quartieri, S.
(2018). High-temperature behavior of natural ferrierite: In-situ synchrotron X-ray powder
diffraction study. American Mineralogist, 103(11), 1741-1748.
Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and
dissatisfied hotel customers: text mining of online hotel reviews. Journal of Hospitality
Marketing & Management, 25(1), 1-24.
Bharwani, S., & Talib, P. (2017). Competencies of hotel general managers: a conceptual
framework. International Journal of Contemporary Hospitality Management, 29(1), 393-
418.
Leeds, T. D., Vallejo, R. L., Weber, G. M., Gonzalez-Pena, D., & Silverstein, J. T. (2016).
Response to five generations of selection for growth performance traits in rainbow trout
(Oncorhynchus mykiss). Aquaculture, 465, 341-351.
Richins, H. (2016). Significant innovation in the development and provision of Heli-ski
mountain experiences: the case of Mike Wiegele helicopter skiing. Mountain Tourism:
Experiences, Communities, Environments and Sustainable Futures, 67
Snider, B., & Southin, N. (2016). Operations Course Icebreaker: Campus Club Cupcakes
Exercise. Decision Sciences Journal of Innovative Education, 14(3), 262-272.
Sucher, W., & Cheung, C. (2015). The relationship between hotel employees’ cross-cultural
competency and team performance in multi-national hotel companies. International
journal of hospitality management, 49, 93-104.
Tanford, S., & Malek, K. (2015). Segmentation of reward program members to increase
customer loyalty: The role of attitudes towards green hotel practices. Journal of
Hospitality Marketing & Management, 24(3), 314-343.
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