Importance of CSR to Strategy

BUSINESS

TABLE OF CONTENT
Introduction
Analysis of selected organization and one key issues
Importance of CSR to strategy for future generation of organization
Conclusion
References

INTRODUCTION
Business is the action of creating money by producing, selling and buying the products in the market.
 This presentation is based on M&S which is multinational supermarket in UK.
I will analysis the key issue which is facing by organization.
It will explain importance of corporate social responsibility for future generation and society benefits of
firm.

Analysis of selected organization and one key issues
Mark and Spencer (M&S) is the largest British multinational supermarket which specialise in
the selling the apparel, home and luxury food products.
Company has currently 979 stores across the UK involving 615 which only sell food products.
In order to that, M&S facing the challenge that is increasing the online presences as excelling the
e-commerce. In relation to that, there are high level competition in retail industry.
Online presences:
It is the major problem of company in retail industry. M&S failed to win on the fashion front
which has not helped its cause with slow moving, unimposing approach to e-commerce. The
retailer of their size can not decline the online side of business to the level.
 It has done in the past leaving it playing catch up to knowing online upstart like ASOS and fast
fashion like Zara. New website introduce was named as the reason for 8.1% drop in sales back
in 2014. There are number of consumers who can not check out and products are disappearing
from baskets.