(PDF) Business Economics Assignment
16 Pages3667 Words405 Views
Added on 2020-12-18
(PDF) Business Economics Assignment
Added on 2020-12-18
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Business economics
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1A. Critically analysing economic performance of the UK by using indicators..........................1Identifying stage of the business cycle in which UK economy is now.......................................3Providing prediction of the business cycle stage for next two years..........................................4B. Critical evaluation of the market structure of Rolls Royce....................................................5Performance details of the organisation:.....................................................................................5Porter’s five forces model:..........................................................................................................6Analysing the type of market structure.....................................................................................11C. Determining the prospects of UK economy.........................................................................11Critical analysis over market scenario of Britain’s performance after Brexit..........................12Challenges and benefits of doing business in UK.....................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONTo develop the brand in a new market as well as evaluate the existing market performance itis necessary to analyse the economic condition of the firm. In the present report there will bediscussion based on market share and efficiency of Rolls Royce in Aerospace and Defencesegmentation. There will be ascertainment of UK economy as well as impacts of Brexit on thebusiness performance. Report is consisting various information which are based on economicperformance of UK with the help of implicating various indicators. There will be identificationof various stages of business cycle, market prediction as well as critical evaluation of the marketstructure of industry. Along with this, the influences of porter’s five force in analysing thebusiness strength as well as market scenario of Rolls Royce in such segmentation.A. Critically analysing economic performance of the UK by using indicatorsGDP growthrateIllustration 1: UK GDP(Source: United Kingdom GDP,2018)The GDP of the country is one of the effective measuring market value of final goods andservices being produced annually in a particular country. UK has good trend of GDP over thepast years and has been increasing at a rapid rate. The chart represents that GDP of UK wasaveraged $1162.89 billion from 1960 until 2017. The all time high GDP was in $3074.36 in 20071
and was record low in 1960 as it was $72.33 billion. On the other hand, record high was attainedin 2014 reaching to 3022. 83 billion but GDP has decreased to 2622.43 in 2017. In accordance tothe economic trend, UK GDP is projected to around $3170 billion by 2020.Employment-Illustration 2: UK Employment Rate(Source: United Kingdom Employment Rate. 2018)It can be analysed from employment rate of UK that it was 73 in 2008 and was all timelow in 2010-2012 by reaching to 70 % only. However, after 2012. UK employment rate hasincreased gradually 70 % to 75.50 % in July 2018 which shows that record high employment hasbeen provided to people and as a result, employment rate has maximised up to a major extent. Asper the econometric model, it is projected that employment rate of UK will trend 74.60 in 2020. Global CompetitivenessIndex-2
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