Business Economics Assignment : MUI group
Added on 2021-01-02
11 Pages3460 Words300 Views
BUSINESS ECONOMICS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................2Justification of company chosen..................................................................................................2Supply and demand graph...........................................................................................................4CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMalayan United Industries Berhad is MUI group is operating as conglomerate and isMalaysia based company that is having its business within various sectors like that of retailing,hospitality, financial and real estate as well. MUI group is having its presence in many countrieslike that of China, Thailand, Australia, UAE, Japan, Canada, USA, Singapore Hong Kong, UKand Europe. The group is having many major companies which are having their investmentswithin organisation like that of Laura Ashley PLC, Network Food, Metrojaya Berhad and CorusHotel. But they are not investing or operating in South Africa as the country at present is havingprospect of growing and developing in global market. So, if Malayan United Industry isinvesting within country of South Africa then there are high chances of its growth anddevelopment. Economy of South Africa is the second largest after Nigeria in African continentand it is also regarded by World Bank as upper middle income economy. South Africa is verymuch popular for its travel and tourism industry as it is having many tourist destinations.Figure 1: MUI group and South AfricaOther than this, economy of country is also growing at a faster GDP rate in 2011 wasabout $400 billion highest at its all-time South Africa is having one of the strongest bankingfinancial sector. So, South Africa will be the best choice for MUI group to invest as it is growing1
faster as an economy could be helpful for company to get their opportunity to grow ininternational market as well.MAIN BODYJustification of company chosenMUI group which is publicly traded company and having many subsidiaries like that ofreal estate, hospitality, retailing and financial industry business. This would be making companyto grow and develop IN international and global environment with its investment into SouthAfrica. MUI in 1991 company purchased Heritage USA and Fort Mill in USA which were bothbankrupted and then it sold it to Caroline Corporation in 2000 (Deen and Leonard, 2015). Thecompany is amongst most profitable and growing companies of Malaysia which is helping indevelopment of country. This company would be economically important for South Africa as itwill be helping economy to sustain in future market with their investments in an African country.As there are very less chance for any developing country to compete with others in world so,they should be having basic concept of product and its core importance. South Africa is beendeveloping across world and emerging as the famous tourist destination which is popular amongtourist. Its cities like that of Johannesburg, Cape Town and Durban which are emerging touristdestination of country. So, if company is been investing into any of the above mentioned cities,they could be having chance of opening or launching new hotel or any kind of theme park. Thiswill be regarded to as beneficial for both MUI group and for South Africa as well as.The decision of which product or service to be chosen will be very important part ofstrategy of company and so, they need to decide that how and what product they will select. AsSouth Africa is having many opportunities which others could identifying and then attaining itmajorly will be that related to tourism industry. There are many opportunities that are needed tobe identified by MUI group which thus would be helping in improvement of tourism industry ofSouth Africa. Company needs to include survey and market research within country which ishelping them to know more about market and industrial conditions. Thus, managing them tointerpret that whether they must be investing within South Africa or not could be concluded afterthe time when market research could be conducted. The most common factor which they need toconsider is demand and supply of products in South African market so that it will become easyfor MUI group to start new venture into market.2
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