This report explores the relationship between the UK economy and business decisions, analyzing the impact of economic changes on firms. It also examines different market structures and their influence on firm production and strategic decisions.
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Table of Contents INTRODUCTION..........................................................................................................................1 TASK..............................................................................................................................................1 CONCLUSION...............................................................................................................................5 REFERENCES...............................................................................................................................6
INTRODUCTION Economics is function related to the country in the whole which includes the market, the customer and various factors effecting supply and demand in the economy. The economy of a country also effects on the government of the country and the formation of laws relating to the trade and service in the country. The report will study the changes in an economy of UK and its affects on the business decisions and the behaviour of firms of UK. The changes in economy can be through the people of UK, the government increase of taxes, inflation, shortage of the raw materials etc. Furthermore more report will study the various operation of market and the impact of market structure on firms production and strategic decisions. TASK Changes in the economy can affect business decisions and the behaviour of firms. Economicsis the study of market functions which effects the customer in the market and the firms operating in the market. It studies the needs of the customer which is known as demand and there fulfilment by the companies that is known as supply. The company supply goods for some consideration in response to the demand raised by the customers. All over the world there are different types of economy which is mainly created by the type of industries in that country and thetype of people livingin that country. The people have varied living standards, housing, education etc. there are some economics in which the people have high living structure, skilled and educated. Whereas there are some countries in which people are poor, lack of education and resources. Also in these type of industries there are unskilled labours and lack of resources. The people in UK are educated and having high living standards (Albort-Morant and Ribeiro- Soriano, 2016). Also there is difference in the government and there policies regarding the taxes, flow of money in the economy and also the controlling of the flow of money etc. these varied policies are due to the different people and different types of industries in the country. There are different sectors in the country through which the business operates. There are three types of business operations that arePrimary, Secondary and tertiary. Primary sectors deals with the supplying of raw materials to the industries manufacturing the goods. Secondary sectors is responsible for the manufacturing of the goods through the use of raw materials provided by the primary sectors. 1
And at the last the tertiary sectors provide the services which include retailing the finished products (Anderson and et. al., 2016). There can be widespreadeffect of the changes in the economy on the business decisions of the firm. The decisions of the business are crucial and includes the questions like-What to produce, How to produce and for whom to produce.In deciding the services to be offered and the product to be manufactured, this will depend on many factors like cost of raw materials, the technological changes in the industry, the taxes on such products and the changing government policies for such industries in UK. After the selection of the product there is issue of what product can be manufactured by the firms. The changing of the product also have effect on the product decision of the firms. The factors which effect the product decision are – the resources which require less capital, premises available and equipment and labour in the country UK. As there are skilled labour in UK there can be production of quality products (Böhme, R. and et. al., 2015). At the last the business decision includes the question for whom the product is to be manufactured by the firms in UK. The production of the Goods and providing of services both depends on the present and the future aspect of the customers. Therefore the firms in UK have to take decisions according to the consumer of the goods. These decisions are taken by evaluating the price of the product, its demand in the market by the customers, the product can be manufactured for local as well as foreign customers (Brickley, Smith and Zimmerman, 2015). However there are many more business decisions to be taken by the firms in order to survive and propagate in the changing economies. Changing economies can cause insufficient amount of raw material which effects the production of goods, growth in interest rates by the government can decrease the purchasing power of the people in UK there by decreasing the production of the products, if there is growth in the unemployment rate and people are less willing to do work there will be less labour capital for the industries. There can be change in economy which can affect the business firms. The economy of UK have great impact on the business firms in the country (Devine, and et. al., 2018). With the increase inInflation levelsthere is increase in the prices of the products of the firms. Thus during the inflation the business firms in UK have to increase there products price too which results in the lowering of thee customer base as the people possess the same level of income and there purchasing powers reduces. 2
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With thelack labour skillsin the economy there is problem of the low quality production in the business firms in UK. The labour forces in UK effects mostly on the production process of the firms as the company is not able to achieve its product goals in the longer time duration (Moore and et. al., 2016). Thegovernment policychanges can also have the major impact on the policies and there operation of business. As the companies in UK are bound to adapt the changes directed by the government which can be change in the production process, sale of any specified commodity and the implementation of the taxes in export and import which makes it difficult for the company to accept and change their policies. For example- if government suddenly banned the sale of any specified product, there can be massive loss to the firms making those products. Operation of market and the impact of market structure on firms production and strategic decisions. Market structures-there are different types of market structures in the economy in UK. These economies relates to the countries growth and development. There are four types of market structures in the economy which are-perfect competition market, monopoly market, monopolistic market and the oligopoly market. The perfect competition market are the market in which there is perfect competition among the sellers of UK. It includes large number of buyers and the large number of sellers in the market (Salvatore, 2015). In the monopoly market there is single seller in the market selling the products and the large number of buyers. Also in the monopolistic structure there is competition between large number of the firms. The product in this structure are slightly differentiated. In oligopoly structures there are small number of firms in competition. Strategic decisions-These refers to the decisions which are to be decided by the companies in UK to operate the business functions. Strategic decisions are the long-term decisions and are concerned with the future of the business firm. Also the strategic decisions are taken on the basis of the organisation goals and the organisation growth. These decisions are to be taken by the top level of management (Savard and et. al., 2019). Market Accessibility and segmentation-The market structure determines the type of consumers to whomthe product of the company will be sold. Also the type of market determines the competition in the market for that product. The forces of market that is demand and supply helps in the evaluation of the product required in the m,market. The segmentation of 3
the market of UK includes the division of the customers according to their needs. Therefore the market structures and market segmentation impact on the firmsproduction and strategic decisions in UK. Market Size and Characteristics-Market size can have greater impact on the production process and the strategies of the business firms as the increase in the market size can increase the production of the firm which requires formation of more strategies and plans (Savard and et. al., 2019). If the market structure is small there will be less sales of the products and lesser production in the firms of UK. Competitive structure-The competitive structure of the economy will increase the competition inthe market and there can be greater supply in the market thereby creating the lower price of products and the company may suffer. In the competitive market the company needs to be highly innovative and adopt the good strategies in order to meet the companies goals and promote growth of the company. The competition inthe market helps in the evolution of new techniques of production by the companies in that industry. Therefore it is studied that the operations of the market have major impact on the business firms in UK. The operation of market and market structure determines the firms output levels, its input requirement and also the policies and plans (Schaltegger, Hansen and Lüdeke- Freund, 2016). If there is increase in the demand of the product the firm have to prepare itself in the formation of the extra products to meet to requirements of the customers and also to achieve maximum profit. Also if there is decrease in demand of the products the company which is producing high product will have to mange there product and the minimum cost of operating the business. In the perfect competitive market the firms have to be very innovative and advanced to compete with other firms in the market. In the monopoly an monopolistic market there is need to generate the products in different ways so thefirms needs tomakes plans and procedures (Webster,2018). 4
CONCLUSION The report concludes that there is different type of economies in the market which can be primary, secondary and tertiary sectors. These form the economies of the country UK. In order to survive in the economy the business firms have to make many decisions regarding the product making and make it efficient. Also the report studies the affect of the change in the economy on the business and decision making of the firms in UK. Thereafter the report studies that there are four different types of market structures which are perfect competition market, monopoly market, oligopoly and the monopolistic market. The report states the impact of the market structures on the business firms in UK. Also the government policies and operations of market such as demand and supply also affects the business firms in the country UK. 5
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REFERENCES Books and journals Albort-Morant, G. and Ribeiro-Soriano, D., 2016. A bibliometric analysis of international impact of business incubators.Journal of Business Research.69(5). pp.1775-1779. Anderson and et. al., 2016.Statistics for business & economics. Nelson Education. Böhme, R. and et. al., 2015. Bitcoin: Economics, technology, and governance.Journal of Economic Perspectives.29(2). pp.213-38. Brickley, J., Smith, C. and Zimmerman, J., 2015.Managerial economics and organizational architecture. McGraw-Hill Education. Devine, P. J., and et. al., 2018.An introduction to industrial economics. Routledge. Moore, D. S. and et. al., 2016.The practice of statistics for business and economics. WH Freeman. Salvatore, D., 2015. Managerial economics in a global economy.OUP Catalogue. Savard, C. and et. al., 2019. Global Journal of Business, Economics and Management: Current Issues. Schaltegger, S., Hansen, E.G. and Lüdeke- Freund, F., 2016. Business models for sustainability: Origins, present research, and future avenues. Webster, T. J., 2018.Introduction to game theory in business and economics. Routledge. ONLINE- How Does a Market Structure Positively or Negatively Affect a Firm.2019.[online]. Available through<https://smallbusiness.chron.com/market-structure-positively-negatively-affect- firm-78927.html> 6