Business Environment of Unilever Plc : Report
Added on -2020-07-22
| 23 pages| 8024 words| 32 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 6 of 23 pages
Business economics
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................21.1 Types of organisations and their purposes............................................................................21.2 Responsibilities of organisation: ..........................................................................................3TASK 2............................................................................................................................................42.1 Impact of UK business environment on organisations.........................................................42.2 Impact of international trade and global factors on organisations........................................51.1 Scope of e-business and its transaction types.......................................................................61.2 Benefits and barriers of e-commerce....................................................................................81.2 Security and legal issues regarding e-business.....................................................................8TASK 3............................................................................................................................................93.1 Different type of market structure.........................................................................................93.2 Market forces......................................................................................................................103.3 Environmental factors affecting Unilever PLC...................................................................112.1 Elements of internet marketing...........................................................................................132.2 Internet marketing mix........................................................................................................132.3 Online marketing tools........................................................................................................142.4 Benefits of interactive order processing..............................................................................14TASK 4..........................................................................................................................................153.1 Analysation of communication...........................................................................................153.2 Existing approaches............................................................................................................163.3 Creation of plan...................................................................................................................17CONCLUSION.......................................................................................................................................................18REFERENCES..............................................................................................................................19
INTRODUCTIONBusiness economics is called as area where there is the use of applied economics as wellas execution of economic theory and quantitative methods in order to make determination oftrade companies and also distinct factors which will provide contribution to different types oforganisation structure and also coordination of an organization with labour, capital and productmarket (Acs and et.al., 2011). Economies of business consider several problems of economy andalso problems which is in regards with business enterprise, management and strategy. Issues andproblems makes involvement of explanation in relation with benefits of organisational structure,reason for horizontal and vertical expansion and reason why corporation emerge and exist, roleof entrepreneur's and entrepreneurship, communication among firm and environment of businessand relationship of organisation with capital providers, employees and government. Business economics is the kind of term which is used in various ways. Most of the timesit has been implemented with industrial organisation, business and managerial economies.Economies which are related with business look for different principles in regards witheconomies but focus on applying these principles in world of business. Economies ofmanagement is considered as method of economic application in decision making process of anenterprise.Business environment is also included in the business economics, which is considered asoverall total of several internal and also external factors which will impacting company indifferent ways. Organisation should also be aware of different facts that such kind of elementswill be having effect on working in order to influence trade (Anderson and et.al., 2014). Thecurrent research is on the topic of business environment on the case of Unilever PLC, whichmake production of different products of daily use by customers of the company. In a report,types of organisation and reason of their existence will be discussed. In addition to this, securityissues of e-trade, different market structures as well environmental factors will also be analysedin this report. 1
TASK 11.1 Types of organisations and their purposesOrganisation is something that is a group of many people who works collectively toachieve their goals altogether (Baños-Caballero, García-Teruel and Martínez-Solano, 2012).There are different types of organisations and they have different purposes for which they formplans and then work together to accomplish those goals.Following are types of organisations: Private company: These organisations do not issue their shares to public and all holdingsare in private hands. It is not only owned but also controlled by individuals privately. Theseorganisations include sole proprietorships and limited liability partnership firms also. Theirshares are not traded on public stock exchanges.Following are purposes of this type of enterprises:Profit maximization: Whether it is any type of organisation the main purpose of theseare to make their revenue maximum because this is the most important thing for whichany entrepreneur start its business.Reporting transparency: The financial reports and annual reports and statements aretransparent in nature of these organisation. But these are mostly restricted to thestakeholders and shareholders of such company. They generally do not present theseinformation before general public.Selection of right organisational structure: Under these private organisations theyalways select a correct business structure. It can make their limited liability firms or solecorporations.Public company: These are organisations whose sharing and ownership is diversifiedamong general public. Their shares are traded on public exchanges and stock is registered at leaston one exchange all over the nation. They issue their shares through IPO. Transformation of economy: These companies pay attention towards social satisfaction.They always plan their functions in a way to maximise societal satisfaction.Growth of economy: These organisations perform their duties in such a way to maintainits market and provide a sustainable growth to economy. They are generally owned andcontrolled by general public so they are well managed after considering needs annd demands ofstakeholders.2
Help in redistribution of income: It is only possible when there is low level ofgenerating income at initial stages.Government organisation: These are the companies, 51% or more shares of which, arecontrolled and owned by the government (Cader and Leatherman, 2011). Their working ismanaged by government and civil employees. Provide cheap value services: The main purpose of these organisations is to providegoods and services to public on cheap prises so that it will be helpful for people to survive ineconomy.Increase revenue of nation: One of the important goal of government companies is toincrease the revenue of government for the nation. Because if they will have large amount ofprofits then they can provide more facilities to the public.Voluntary sector companies: These are organisation who does not operate for profits butthey always give consideration to society welfare. They have generally no intervention ofgovernment. The money that is generated by these organisations is reinvested back to thosesectors.To serve people: These are not controlled by any government authority but by non profitorganisations such as charity. Their main motive is to help and serve people but not to make andmaximise profits.Corporate social responsibility: They always pay attention towards corporate socialresponsibilities because their motive is maximum welfare of society and not to hurt socialenvironment.Ethical: These companies are for social, religious as well as charitable purposes. theirobjective is to maintain ethical behaviour with general public.1.2 Responsibilities of organisation: There are different type of organisations and they have their own responsibilities andduties. More over it they have to make different strategies to meet their obligations. Followingare these responsibilities regarding different organisations:Interest of stakeholders: It is duty and obligation of different organisations to the intoconsideration the interest of their stakeholders. Such as investors, creditors and employees ofsuch organisations are comprised into stakeholders category. Their rights should not be restricted(Camerer, Loewenstein and Rabin, 2011). To meet such responsibility companies should held3
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan