Business Entry in the UK: Market Selection and Entry Strategies

This presentation discusses the challenges facing foreign market entry, the process of market selection and entry strategies, competitive strategy, pricing strategy, promotion strategy, distribution strategy, and recommendations for organizations going global. The presentation emphasizes the need for extensive market knowledge for companies that want to go global.

Presentation
Name
Institution

 The presentation will focus on major aspects of
business entry in to the United Kingdom;
- Introduction
- Market selection and entry strategies
- Competitive strategy
- Prizing strategy
- Promotion strategy
- Distribution strategy
- Recommendation and conclusion
Scope of the Presentation

 Challenges facing foreign market entry;
- Competition
- international law and regulations
- social and cultural differences
- inadequate workforce
- economic and political instability
 There is a need for extensive market knowledge
for companies that want to go global (Poturak &
Dunman, 2014)
Introduction

 Is the first aspect of deliberation
 Definition: process by which a company
uses to decide on the market to invest in
 Requires investors to;
- Understand the market
- Conceptual framework of market growth
- Effect on products and services
Market Selection and Entry Strategies

 Suitability of UK Market
- High population this ready market
- High purchasing power (20 in global ranking)
- Strong and robust economy – 3,152 billion
USD
- Market diversity (Abdul-Rahamn et al., 2014)
Cont.…

 The best competitive strategy will be;
- cost focus (Slightly lower price compared to
the existing competitors)
- differentiation focus- (product uniqueness
will give it equal opportunity with other
existing brands)
 the two will build customer attention and
loyalty (Wiggan, 2015).
Competitive Strategy

 economy pricing- set prices at the bare
minimum making a small profit by selling a
high volume of products
 skimming pricing- establish product price while
there are no competitors.
 Best strategy: penetration pricing
 Joint venturing with an existing company- will
aid in marketing the product in the new market
Pricing Strategy

- Strategy: Australia UGG will employ social
media advertising to capture the attention of
a considerable number of customers who are
on the social media platforms;
- creating Facebook
- twitter
- company website
Promotion Strategy

 There are different kinds;
- Middlemen
- Agents
- Wholesalers
- Retailers
- Distribution through dealer and the value-added
resellers.
 Australian UGG best’s distribution strategy would be
the use of retailers, and the wholesalers to increase
the volume of sales
Distribution Strategy

 Organization going global has to do extensive
market research to;
- determine the barriers
- facilitate the entry
 Market entry and strategy are essential for;
- allowing the organization to adopt the best method to
ensure survival among the existing competitor.
- enable the company to have the best pricing and
distribution strategies for the products
- better competitive advantage over other products
Recommendation

 Abdul-Rahman, H., Chen, W., Wood, L. C., & Ismail, S. (2014).
International Joint Venture Between Asean And Gulf: Bidding And
Delivering Bahrain International Formula-1 Circuit. Trames: A Journal Of
The Humanities & Social Sciences, 18(4), 357-382.
doi:10.3176/tr.2014.4.04
 Poturak, M., & Duman, T. (2014). The Role of Marketing
Standardization/Adaptation Strategies on Managers' Satisfaction with
Export Performance: Proposal of a Conceptual Framework. European
Journal Of Economic Studies, 10(4), 252-262.
doi:10.13187/es.2014.4.252
 Wiggan, J. (2015). Varieties of marketisation in the UK: examining
divergence in activation markets between Great Britain and Northern
Ireland 2008–2014. Policy Studies, 36(2), 115-132.
doi:10.1080/01442872.2014.996934
References