Business Entry in the UK: Market Selection and Entry Strategies

Presentation
Name
Institution

 The presentation will focus on major aspects of
business entry in to the United Kingdom;
- Introduction
- Market selection and entry strategies
- Competitive strategy
- Prizing strategy
- Promotion strategy
- Distribution strategy
- Recommendation and conclusion
Scope of the Presentation

 Challenges facing foreign market entry;
- Competition
- international law and regulations
- social and cultural differences
- inadequate workforce
- economic and political instability
 There is a need for extensive market knowledge
for companies that want to go global (Poturak &
Dunman, 2014)
Introduction

 Is the first aspect of deliberation
 Definition: process by which a company
uses to decide on the market to invest in
 Requires investors to;
- Understand the market
- Conceptual framework of market growth
- Effect on products and services
Market Selection and Entry
Strategies