Macro Environmental Influence

UnitNumberandTitle Unit 1 Business and The Business Environment
AssignmentTitle Macro Environmental Influence

Business and business
environment

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK1.......................................................................................................................................3
P1 Explain different types and purposes of organisations; public, private and voluntary
sectors and legal structures.....................................................................................................3
P2 Explain the size and scope of a range of different types of organisations........................5
TASK2.......................................................................................................................................7
P3 Explain the relationship between different organisational functions and how they link to
organisational objectives and structure..................................................................................7
TASK3.....................................................................................................................................10
P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples.........................................................................10
TASK4.....................................................................................................................................12
P5 Conduct internal and external analysis of specific organisations in order to identify
strengths and weaknesses.....................................................................................................12
P6 Explain how strengths and weaknesses interrelate with external macro factors............14
CONCLUSION........................................................................................................................14
REFERENCES.........................................................................................................................15
Books and journals...............................................................................................................15
Online...................................................................................................................................16

INTRODUCTION
Organisation can be described as that unit which generally operate in goods and
services by offering them to the journal people who are the consumer of these goods and
services. These organisations have both profit and non-profit motives which are depend on
the area of their working. Business environment is continuously changing because of changes
in technology and introduction of innovative methods within business environment (Hamilton
and Webster, 2018). In this report there will be discussion about various business
environments where different organisations are working. In the beginning of this report there
will be discussion about different type of organisations and their purpose. Size and scope of
different organisation will also discuss. There will be discussion in the middle of the report
about diverse organisation purpose and their methodology with their target and structure.
Also, will be discussion about different positive and negative impact of macro environment
which are directly impacting the business and supporting it. In the end of the report specific
organisation strength and weaknesses going to be analyse also the impact of their strength
and weaknesses on macro factors.
MAIN BODY
TASK1
P1 Different types and purposes of organisations; public, private voluntary sectors and legal
structures
There are various type of Organisation in the business environment which are directly
help it in growing as well as performing its different function. These organisations can be
private public or a voluntary organisation with a proper legal structure. According to law
there are some organisations which are described below.
Organisation based on profitability
Profit making organisation: these are those organisations which are the main motive
is to earn the profit by their marketing operations and increased their market share by the help
of it. There are various organisations which have direct motive is to earn the profit for
increasing their growth and facilitating number of products within the market by their
operations (Prajogo, 2016).
Non-profit organisation: these are those organisations which are formed to provide
services to the customers for increasing their Welfare as well as providing adequate resources

and help to the society in increasing their awareness about different aspects. Organisations
have no profit motive and they run on donation and other type of financial resources.
Legal structure of organisations
According to legal structure of Organisation all the business entities are divided in 4 types
which are discussed below.
Sole proprietor: sole proprietor business is also known as a sole trader or individual
entrepreneur who is selling their products and services in Enterprises which is old and run by
the one person. India use of law the person and the business entity are the same things they
are not separated from each other. For example, Roderick book store in London Street is
owned by Roddick Stark. This is a famous book store which is owned by a sole proprietor
and famous for selling different kind of books related to literature (Wood and Logsdon,
2017).
GOAL: To on the basic survival needs where the proprietor can fulfil its basic
requirements.
PURPOSES: The main scope of this organisation is to earn profit as well as provide
services regarding literatures and books to its customers for earning money.
OBJECTIVES: Increase the sale every year by 10% and introducing new and latest
novels and literature within the organisation.
Partnership: partnership can be defined as a legal agreement between two partners
with in a business to operate at mutual interest. It include partners which may be individuals
business for interest paid organisations for performing the activities in and common interest
by combining each and every individual. For example John Lewis and partners is a brand of
high and departmental stores which is operating in Great Britain it is a partnership between to
Republic countries Ireland and Australia. Where it cell different clothing and fashion wears
within the Global market (World Bank, 2016).
Goal: provide innovative and effective fashion products to customers where they can
increase their satisfaction.
Purpose: effective fashion services and reached global market to represent the
partnership of organisation.

Objectives: to achieve 40% market share within the fashion and Retail Industry as
well as increase the market share by 20% in this current year.
Private limited company: private limited company can be described as an
organisation which is formed and have a separate legal existence within the eyes of law from
its owners and workers. These are both profit and non-profit organisations which have
different motives. For example, Tesco is Private Limited organisations which is operating
within the UK at a larger level and provide the services of Retail products.
Goal: to provide services to customers where they can satisfy their needs by
consuming the product of organisation.
Purpose: to achieve the objectives of the organisation increase the profitability by the
time.
Objectives: to identify different opportunity within the market and increase the market
share by 20% in current year and 25% in next year.
Public limited company: these are those organisations which have majority stake
with the government and are operating at a global level where they have to provide the
services to their people and the society. For example, NHB are public limited company e
which is known for providing accommodation services and Housing facilities to different
individuals in the society who belongs to lower income level (Eling and Schaper, 2017).
Goal: to provide housing facilities to each and every individuals who lives in the
society where the organisation is working.
Purpose: to provide proper services to the society where the improvement in the
society can be made easily by improving standard of living.
Objectives: to provide improve my services to the customers as well as increase the
social benefit by providing different services in current year.
Voluntary organisations: voluntary organisations are those group or Union which
are associated for a common interest as well as it is a group of individual who enter into an
agreement which is involuntary agreement between the both parties to form a proper body to
accomplish some common goals and objectives. The best example of voluntary association is