Impact of Global Competition and Brexit on the Auto-mobile Industry

Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key Issues...............................................................................................................................3
PESTEL and the two issues affecting the sub-sector.............................................................4
Impact on businesses..............................................................................................................6
Challenges..............................................................................................................................7
Reflection...............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is referred as integration of both internal as well as external factors
that influence activities and operations of business (Babu, 2012). This includes various elements
such as competitors, change in demography, regulations and so on. The chosen organisation for
this report is Aston Martin which was founded in 1993. It is British manufacture company which
produce grand tourer and luxury sports cars. The headquarter is situated in England, London,
United Kingdom. The main aim of report is to analysing key issues which impact auto-mobile
sector and PESTLE model for identifying issues. The impact on business on both positive as well
as negative way are discussed along with challenging factors which impact firm.
MAIN BODY
Key Issues
It is regarded as highest priority difficulty that impact enterprise in an adverse or negative
way (Belás and et. al., 2015). Each and every industry running their business at marketplace are
facing issues and problems. In context of United Kingdom, auto mobile industry contributes
more than £20.2 billion which add value and £82 billion turnover that play vital role in success
and growth of business. Therefore, these industry is facing different key issues in terms of
Brexit, Emission Woes, electric challenges and so on. The major key issues are mentioned here:
Global Competition
The rise in globalisation leads to develop and improve factors for auto mobile industry.
With enhancement of economic process, there is rise in competition level which is major issues
for auto mobile sectors. The major competitors in auto mobile are Bentley, Land Rover, Rolls
Royce, BMW, Mercedes, Jaguar and so on that is operating their business globally and creating
competition among one another. The various brands are targeting particular market but it is
overlapping due to competition. There is competition among auto mobile in terms of price,
quality, design, technology and others. Therefore, competition is regarded as main key issues for
auto mobile. There is innovation in products such as electric cars and others. It is impacting sub
section of auto mobiles because of high production in terms of light trucks, development in
passenger vehicles, SUVs car and so on for capturing huge market.
Brexit