Business Environment Assignment - Marks and Spencers
Added on 2020-10-04
15 Pages5228 Words62 Views
Business Development
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BUSINESS ENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Types of organisation and discussion on the growth of international business surrounding. .....................................................................................................................................................1P2 Background, mission, legal structure of types of organisation..............................................3P3 Functions of Mark and Spencer and how it interrelates with its objective and structure. ....5TASK 2............................................................................................................................................7P4 Impact of macro-environmental factors on business operations. ..........................................7P5 Identification of strengths and weakness of Mark and Spencer by conducing internalanalysis........................................................................................................................................9P6 Identification of strengths and weakness and its relationship between external macrofactors. ......................................................................................................................................10CONCLUSTION ..........................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONIt is a well known fact that the success of any business depends upon its capability tounderstand the micro as well as macro environment (Craig and Campbell, 2012). There aredifferent types of businesses depending upon the various goals and objective. Size of everysingle business unit also varies as per the objective of the company. There are many prevailingenvironmental factor that directly affects the company. An organisation is made up of its keystakeholders, size, scope and its legal structure. Marks and Spencers is one of the leading brandin terms of multinational retailers. Its main head quarter is in U.K. They are specialised in homeproducts, luxury foods and clothing (Cadle, Paul and Turner, 2010). They serve best qualityproduct to their customers. Given report is based upon the various aspects of businessenvironments. It will help to understand the various type of organisation and its size. A detaileddescription about the background, vision, mission and objective of chosen organisation will bediscussed. TASK 1P1 Types of organisation and discussion on the growth of international business surrounding. Organisations established so as to achieve some specific goals. All the business unit havesome aim and objective for which they are into the market. Company determines their maintarget and after that they select the best possible method or technique with the help of which theycan achieve their goal. On the basis of nature of the target, a company finally choose a type oforganisation under which they wants to conduct all their business operations. There are basicallythree types of business organisations namely private sector, public sector and voluntary sector.Given below is the brief discussion about all these types of organisations. Private sectorAs its name suggest, these kind of companies have its own owner. They are not abide byany such norms where they needs to take legal permission (Czinkota, Ronkainen and Moffett,2011). Their main goal is to prepare best product and deliver best services as per the demand ofthe customers. As this report is concern about, Mark and Spencer is a name of brand in respect ofmultinational retailers of U.K. That is why, this company provides quality of products to theircustomers. Given below are the major purpose if private companies into the market. 1
1. This company meant to provide all the products and services which are in high demandfrom the side of customers (Detlor, Hupfer and Ruhi, 2010). That is why, these companies are inmuch demand. They serve exactly what a customer wants. 2. One of the main objective of private companies is to as many profit as they can. That isthe reason they are the highest type of organisation who expands within a shorter time period.They get a sense of stability in the market. 3. One of the major role of the manager of this company is to determine the demands ofthe customers and then provide best products and services to them. Private companies are further divided into three major parts namely partnership,franchisee and single proprietorship. If there is a single owner of private company who is liableto take all their important decisions without interference of any other person is known as singleproprietors. On the other side partnership can be defined as the way by which two or more thanthat two people are liable for conducting all the business operations together. At last, franchiseecan be defined as when a company takes franchise from a particular firm. In this way it can beconcluded that private sector is in the market to provide products and services as per the needsand wants of the customers. Public sectorThis is just opposite to private companies. Public sectors are the area where all the workhas been done under the guidelines of the legal authorities. All the business operations under thissector is liable to the government (Fernando, 2011). In other word it can be concluded that publicsector companies are in the control of government, they needs to take permission from thegovernment in order to take any decisions. Their working pattern gets affected by the normsimposed by government. The main objective of such companies is to provide services to thepublic and work for their benefit. All the profit that has been earned in the public sector is againused for the benefit for the public. The major role of this company are as given below: 1. As this company is working for the benefit of the society that means the livingstandard of public will increase.2. They have basic concern of giving value to the product and services as they are not atall concern about earning profit. The can be divided into three major parts such as central government, state government,local government 2
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