Business Environment of Coca Cola - Report
Added on 2020-06-04
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Different types and purposes of organisations......................................................................1P2. Size and scope of various types of organisations..................................................................2P3. Relationship between different organisational functions......................................................4P4. Positive and negative impact of macro environment upon business operations...................6P5. Conducting internal and external analysis............................................................................7P6. Ways in which strengths and weaknesses interrelate with external macro factors...............8RECOMMENDATION AND CONCLUSION ..............................................................................9REFERENCES .............................................................................................................................10
INTRODUCTIONBusiness environment can be said as an process in which there are various number offactors like employees, customers, management and many others who works on the internal andexternal factors for achievement of aims and objectives (Añón Higón and Driffield, 2011). Forthis report, company which is being chosen if Coca Cola which is an multinational companydealing in soft carbonated drinks across the world. This company was established in 1886 byJohn Pemberton. In this report, highlights will be on different types of organisation as per theirsize and their relationships with different organisational functions. Moreover, PESTLE analysiswill be done for identifying the positive and negative effects of macro factors on businessenvironment. TASK 1P1. Different types and purposes of organisationsIn a market place, there are number of organisations which are working to gain their owndemands and desires in different sectors and they are described below: Basis of Comparison NGONPOFor Profit MeaningNon-governmentalorganisation formedbyordinaryindependent citizens. Organisation mainfocus is on providingproducts and servicesto customer but itsprofit is not shared. Formed for earningprofits and that is doneby selling products andservices. Area of Operations Big modestCan be Big or modest Objectives Welfare of the societyand development. Promotion of art,science, commerce formotives. Earning profits fromthe products andservices. In an economy, three sectors are present and they are described below: Public Sector: This kind of sector is being owned by the Govt. and thus profit earned is beingshared among the firm's members. To make company run, finance is being arranged and that is inform of tax which is being collected by civilians (Bar-Isaac and Shapiro, 2013). Marks andSpencer can be stated as example dealing in food products as public limited company. Purpose: The main motive of this sector is providing employability to the people who areunemployed so that economic condition of people can be uplifted and thus society of a country1
can raise their bars of standards. Moreover, basically many companies are running in businessenvironment with a motive to increase their profit and generate more and more revenue as welland make a brand value so that their share prices get increase. Marks and Spencer is anorganisation whom are consider as public sector company but they issue shares at the time ofrequirement and their major purpose is just to enhance and generate more and more profit for thebusiness. This section enable an organisation to get sustain into market world for long termcontext and provide a tough competition to all their keen competitors. Thus, their major purposeis to provide jobs as well as to generate more profit as well. Private Sector: This type of sector is being owned by private companies but their policies andstructure is being regulated by Govt. This allows companies to expand their business operationsby selling their products and services (Barnas, 2011). Example can be taken of Waitrose which isa MNC coming under private sector and conducting operations for earning profit. Purpose: Earning profit ratios by selling out the products and services to the customers andsatisfying them in effective manner so that more customers can be acquired for businessexpansion.Private sector business have a sole focus which always reflect around the profitabilityof business. Hence, private sector companies frame their goals and targets in such mannerthrough which they will lead to maximise their revenue generation capacity so that better andeffective working could be promoted. Thus, Waitrose produce high quality products in whichthey focus on customer satisfaction which is a only process for making and generating moreprofit for the business in order to run and operate business long term context. Although,managers have to take this consent in account properly and make their purpose feasible in natureby creating targets through SMART strategy. Voluntary Sector: This kind of sector is a non profit sector working for providing help to thepeople who are in need in society. These business usually promote and reflect appropriateservices to all users in market and work in favour of society so that general people standard getupraise easily.Thus, these association only wants to render quality services to all people ofsociety so that all people become equal in nature. Thus equality is a major consent for thesevoluntary association so that chances of duplication get minimise. Example can be taken ofOxfam who provides non profitable services to the people. Purpose: Enhancement of living standard of people and the people who needs help along withother living things like plants and animals. A major aim of these voluntary association is just to2
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