Analysis of Key Issues Affecting the Household Furniture Sector

Business environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identifying two key issues affect to the sector............................................................................3
PESTLE analysis of key issues...................................................................................................4
Impact in both negative and positive manner.............................................................................6
Reflection....................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is the combination of collection of whole internal and external
factors that includes employees, supply and management, clients, customers needs, suppliers,
owners, activity of government, innovation, new market trends and economic changes. It is very
monetary for companies to study their business environment because of the reason company
exist in the environment that is very dynamic because the continuous changes in market place.
The present study is based on the analysis of Household furniture sector and the company is
IKEA. This is company is design and sells ready to assemble furniture and various kitchen
appliances. The report will identify two key issues which is affect to sector and its growth
factors. This study will use PESTLE model for explaining issues and reasons for doing work as
well as positive and negative impact on business. At the end of study, reflecting the challenges
and overcoming strategies for further work.
MAIN BODY
Identifying two key issues affect to the sector.
In the market place have various issues which can affect to industry ad its growth factors
in negative and positive manner that is not good for industry health. This section is identify two
key which can highly affect to industry such as change in consumers taste and preference and
growth of technology (Cepel and et.al., 2018). In the present technology is more advanced
through that customer's preference are change. Explanation of both key issues are as follows:
Increasing technology:
The growing technology is the main issues in household furniture sector. This is the main
reason that with the increasing trend of globalization many of new technologies has the coming
in the country in household sector in effective manner. The new technology is a key issue
because household sector is not adopted this in effective manner. Through that this is the key
issues which is affect to industry. Also, this includes the highest installation charges on cost
which is not prefers by consumers (Deasy and et.al., 2016). Another side this increase, training
requirement for industry if they are adopted this technology within the workplace is in the
effective manner. The latest technology is use of CNC wood working which provide proper
solution to furniture for looking great. Another, most of the customers are book their furniture
with online system. In that industry faces problem when their websites are not working in proper
manner.