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Business Environment - Doc

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BUSINESSENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1(Covered in PPT)........................................................................................................................1P3 Relationship between functions of several company.............................................................1TASK 2............................................................................................................................................3P4 Positive and negative influence of macro environment.........................................................3P5 External and internal analysis of company to identify strength and weakness......................4P6 Weakness and strength interlinked with external factors......................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONThe sum total of all particular person, institution and other external forces that are not incontrol of enterprise but company is still depend on it because it affect the business sustainabilityas well as its overall performance. Business can successfully establish but sustaining for a longtime within marketplace they have to analyse the environment of the business(Barnett andSalomon, 2012). The changing requirements of buyers as well as new innovation are the part ofbusiness environment. In order to survive within market they have to adopt changes as soon aspossible. If they are adopting a change it mean that they are aware of the business environment.Starbucks is an American coffee organisation as well as coffee house chain. It was founded inSeattle, Washington in 1971. They provide various products like as baked items, smoothies, tea,coffee beverages, sandwich etc. This company give employment to approx 238,000 workers in2016. In this report, various types of organisation are explained by its legal structure along withthat its size and scope of various types of firms. In this, relationship within various functions ofthe company and also analyse the positive as well as negative impact of external factors.TASK 1(Covered in PPT)P3 Relationship between functions of several companyStarbucks is a chain of coffee house, which is set up in Washington. They are giving theirservices within the world. Cited companies should follow the structure of hierarchical within theenterprise as well as it is indicated by their positions, obligations, duties, responsibilities and soon are divided within proper manner to all employees of an organisation. Mainly, higherauthority department is having responsibilities as compared to low level unit.Their are several objectives of Starbucks which are given below:It is important for manager to improve their enterprise as it aid in their development aswell as growth(Boons and Lüdeke-Freund, 2013).It is necessary to give better quality of products to buyers at cheaper rates, hence everytype of particular person ca purchase it.If organisation can improve their level of profits then they can easily give their bestreturns to bondholders.1
They require to provide every sort of financial instruments to their customers withinroof.It is important for them to decline they usefulness wastage, so they analyse businessenvironment properly and efficient way.Various organisation functions are explained in detail below:It is important for each type of company is to give better goods as well as administrationpeople, so that they can satisfy the wants as well as requirements of them in effective way(Borio, Drehmann and Tsatsaronis, 2014). Its main purpose of Starbucks, there are several unitsas well as they are having their own aim which is totally vary from others. Some of maindepartments of Starbucks are as given below:Sales and marketing:It is important for every company to lead a research, hence theycan satisfy wants as well as requirements of their buyers. In this, they can developvarious techniques and it is linked with sales, promotional and pricing. With this, it isimportant for organisation to keep on modifying their existing products as it will help inincreasing their sales and productivity as well. The unit require higher level of investmentso they can do effective marketing of goods and their services also.Finance:It is require for managers to maintain companies records efficiently as well aseffectively. They issue shares to persons which can easily increase their organisationfund. Frequently, these departments are linked with each other due to their major aim isto decide as well as create budget for others firms department. In addition, it is necessaryfor them to maintain effective records of their all expenses as well as revenues. The majorobligations is to give budget to each section as well as all they require to follow it in aneffective way. With this, they have to decide pay wages or salaries as well as roll to theiremployees.Human resource:Major responsibility of this department is to manage HR of Starbucks.If business manager want to improve employees performance then it is necessary toprovide training to them(Bryman and Bell, 2015). In addition, it is necessary to providebetter workplace to their employees. So, they can accomplish their work in an adequatemanner. As its outcomes, it will help in retention of their workers for a long time withinthe organisation along with that workers will accomplish their work within a limitedperiod of time. If Starbucks managers want to encourage their employees, then they2
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