Business Environment Analysis Report - Performance and Issues

This report provides an analysis of the business environment, specifically focusing on the Intercontinental Hotel Group. It begins by outlining the key components of the business environment, including internal and external factors. The report then delves into specific issues within performance management, such as potential biases in employee appraisals, and challenges related to culture, equality, and diversity, including language and communication barriers. Recruitment and selection processes are also examined, addressing issues that may demotivate existing employees. The report highlights the importance of a strong internal culture for employee retention and customer satisfaction. Furthermore, it suggests a structured approach to improvement, including data collection and evaluation. The conclusion emphasizes the significance of analyzing the business environment, particularly through tools like PESTLE analysis. Finally, the report includes a list of relevant references.

BUSINESS ENVIRONMENT

 Introduction
 Identifies the issues
◦ Issues in performance management
◦ Issues in principle of culture, equality and diversity
◦ Issues in recruitment and selection
 Outline map table
 Conclusion
 References
Table of Content

Introduction
 Business environment refers to
the integration of internal and
external factors like employees,
customers, clients, shareholders,
government, suppliers, innovation
technology, social trends,
economic changes etc.

Identifies the issues
 Issues in Performance management
Performance management is an
essential tool to identify the employee’s
performance and it is very significant to
effectively follow because it helps in
gaining the employee retention in the
company and also gain the competitive
advantage because employees are
working very effectively.

 Intercontinental hotel group manager can use 360 degree appraisal and in
this they can face some issues regarding appraising the employee
performance. The main issue they face is that manager of a firm can give
more Leniencies in reviewing the performance due to this they can face the
problem of not getting the effective results regarding their staff member’s
potentials.
Continue…

 Manager of an intercontinental hotel group can identifies the
issues related to culture, equality and diversity that may affect
the operations of the business and their international image. In
this the major issue that a company can face is the language,
communication, foods and ethics issues.
Issues in Principles of culture,
equality and diversity

Issues in Recruitment and selection
 In recruitment and selection
process manager of
Intercontinental hotel group can
faces the major issue in
recruitment and selection process
as they demotivates the existing
employees because of not getting
promotional position

 The major issue is based on the culture because all other factors is depends
on this such as if internal culture of an intercontinental hotel is effective
they cannot face the problems related to employees working and their
turnover and if the external culture of the company is strong than they
cannot face the problem regarding customer satisfaction which is more
important in hospitality industry.
Continue…

Identified the area of improvement
Create a dedicated team that can make improvement
Collect data to make improvement
Implement
Evaluate
Outline map

 From the above explained report it is to be concluded that busi8ness
environment is a prominent term to analyse for every company so that they
can sustain in the competitive market and also gain the rival firms. In this
to analyse the external environment PESTLE is the best factor because it
gives the knowledge related to all aspects i.e. political, social,
technological, economical, legal, environment.
Conclusion

 Prajogo, D.I., 2016. The strategic fit between innovation strategies
and business environment in delivering business
performance. International journal of production Economics. 171,
pp.241-249.
 Bah, E.H. and Fang, L., 2015. Impact of the business environment
on output and productivity in Africa. Journal of Development
Economics. 114. pp.159-171.
 Georgescu, M. and Popescul, D., 2015. Social Media–the new
paradigm of collaboration and communication for business
environment. Procedia Economics and Finance. 20(1). pp.277-282.
 Veselovsky, M.Y. and et. al., 2017. Business environment in Russia
and its stimulating influence on innovation activity of domestic
companies. Journal of Applied Economic Sciences. 12(7).
 Fabuš, M., 2017. Current development of business environment in
Slovakia and Czech Republic.
References

Thank you