Business Environment Assignment - Cadbury Company

Added on - 05 Oct 2020

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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of chosen organization................................................................................................1TASK 3............................................................................................................................................1Environment Analysis of Cadbury Company..............................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONOverview of chosen organizationCadbury is a multinational company which is leading in confectionery industry afterMars. It is 2ndlargest confectionery company in the world. It was established in year 1824 byJohn Cadbury. Its headquarters is in London, England, United Kingdom (UK). Currently IreneRosenfeld is the chairman and Dirk Van de Put is the chief executive officer of the company. Ithas given employment to more than 72000 employees. It serves its products at worldwide. Itsparent company is Mondelez International company (Remer, 2015).This report will identify, discuss and evaluate the various environmental factors whichimpact the business.TASK 3Environment Analysis of Cadbury CompanyMeaning of Business Environment AnalysisBusiness Environment refers to the internal and external environment in which companyoperates its business activities. These internal and external environment impact each other andalso they both are interrelated to each other. For the analysis of the internal and externalenvironment and their impact on the business, company choose strategic tool. This strategic toolis known as business environment analysis. It is also known as Pestle analysis. It is a toolthrough which company can identify and evaluate the ever changing elements of businessenvironment which impact the organization and their activities (Kolios and Read, 2013).Business environment or Pestle analysis consists of six factors which are as follows -P– Political FactorsE– Economic FactorsS– Social FactorsT– Technological FactorsL– Legal FactorsE– Environmental FactorsEnvironment Analysis of Cadbury CompanyEnvironment analysis of Cadbury company are as follows -Political Factors1
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