Journal of Asian Business Strategy

BUSINESS ENVIRONMENT

Executive summary
Ambujha cement is a cement producing company established in India. The report will
undertake to consider the related relevance of the stakeholders in the company, who affect the
stakeholders either directly or indirectly affecting the business operation. The stakeholders
can be further classified on the basis of their participation in the organisation such as internal
stakeholders as well as external organisation (Hueske, & Guenther, 2015). Internal
stakeholders are defined as the way of affecting the business operations within the
organisation and these stakeholders are committed to serve the organisation such as senior
management, directors, board members, employees, and workers. On the other hand, external
stakeholders affect the organisation in every possible external environment but they do not
engage in the organisational decision by working within the organisation as per the activities
and preferences. For example- local community, suppliers, regulators, government agencies,
creditors, investors and society (Hueske, & Guenther, 2015).

Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Identify functional areas.............................................................................................................3
Identify internal and external stakeholders and their roles........................................................4
Identify the nature and degree of main stakeholders’ interests, and implications of conflicting
interests......................................................................................................................................5
Nature and degree of the stakeholders interest depends on the interest of that stakeholder in
the organisation..........................................................................................................................6
Identification the level of main stakeholders’ influence............................................................7
Analysis of external environment..............................................................................................8
Create a stakeholder matrix........................................................................................................9
Challenges faced by company and their strategic compliance through stakeholder................10
Conclusion................................................................................................................................11
References................................................................................................................................12
Appendix..................................................................................................................................14

Introduction
Ambuja cement limited is a public limited established in 1983. The organisation is
headquartered in Mumbai whereas the founder of the company is Suresh Kumar Neotia. The
shares of the organisation have been traded under BSE (Bombay stock exchange) and
National stock exchange (NSE). The organisation owns strategic partnership with the
Holcim, which is the largest cement producing company. As far as the stakeholder analysis is
concerned, Ambuja has a mission to create value for their stakeholders as it tries to achieve
goals and objectives (Hueske, & Guenther, 2015).
Some of the important stakeholders of Ambuja cement include shareholders, investors,
dealers, suppliers, employees, community, NGOs, industry Association, construction
professionals, community locals, government and regulatory authorities, media and
customers. A stakeholder affect the internal and external operations in an organisation
(Hueske, & Guenther, 2015).
Identify functional areas
Every company is divided into several departments so that it could accomplish the goals of
maximum productivity (Hueske, & Guenther, 2015). Some of the main functional areas of the
company associated with the business activities of Ambuja are-
Business development
Process designs
Finance
Stratification for the location
Supply chain management